Marketing & Social Media Specialist

📌 Core Information 🔹 Job Title: Marketing & Social Media Specialist 🔹 Company: Denova Collaborative Health 🔹 Location: Phoenix, Arizona 🔹 Job Type: Hybrid (3 office days per week) 🔹 Category: Marketing & Communications 🔹 Date Posted: June 6, 2025 🔹 Experience Level: Intermediate (2-5 years) 🚀 Job Overview Key aspects of this role include: 1. Strategic Marketing & Content Creation: Develop and execute marketing campaigns, create engaging content, and leverage AI tools to enhance output. 2. Social Media Management: Plan, create, and schedule content for various platforms, ensuring brand consistency. 3. Graphic Design: Design marketing materials using Canva and other digital design tools. 4. Event Coordination: Support clinic grand openings and community engagement events. 5. Performance Analysis: Monitor and analyze key performance indicators, preparing regular reports with insights and recommendations. 6. Collaboration: Work closely with cross-functional teams to maintain brand messaging and visual identity consistency. ASSUMPTION: This role requires a self-starter with strong initiative, creativity, and adaptability. A willingness to learn and leverage AI tools is essential for success. 📋 Key Responsibilities ✅ Content Creation & Management: - Plan, create, and schedule engaging content for social media platforms (Instagram, Facebook, LinkedIn, etc.). - Design marketing materials using Canva and other digital design tools. - Leverage AI tools (e.g., ChatGPT, image generators) to streamline content creation and enhance creative output. ✅ Event Coordination: - Coordinate and support clinic grand openings and community engagement events. ✅ Performance Analysis: - Monitor and track key performance indicators for social media and marketing efforts. - Prepare regular reports with insights and recommendations. ✅ Collaboration & Communication: - Work closely with cross-functional teams to maintain brand messaging and visual identity consistency. - Communicate effectively with team members and stakeholders. ASSUMPTION: Success in this role requires strong communication skills, attention to detail, and the ability to manage multiple projects simultaneously. 🎯 Required Qualifications Education: - Bachelor’s degree with 3+ years of relevant experience or High School diploma with 5+ years of hands-on marketing/social media experience. Experience: - Proven ability to manage social media for a brand or organization (not just personal or theoretical experience). - Proficiency in Canva and other digital design tools. - Strong storytelling, copywriting, and editing skills. - Confident in manually reporting and analyzing engagement metrics. - Demonstrated creativity, initiative, and ability to work independently. - Willingness to learn AI tools to support workflow efficiency. - Coachable, adaptable, and receptive to feedback. - Professional communication skills with the ability to lead and manage tasks with minimal oversight. Required Skills: - Marketing - Social Media Management - Content Creation - Graphic Design (Canva) - Storytelling & Copywriting - Editing - Performance Analysis - Collaboration & Communication - AI Tools (e.g., ChatGPT, image generators) Preferred Qualifications Experience: - Familiarity with Meta Business Suite, Google Analytics, or Brand24. - Background in event planning or community engagement. Skills: - Familiarity with healthcare, nonprofit, or behavioral health marketing. ASSUMPTION: Candidates with experience in the healthcare industry or familiarity with healthcare marketing will have a significant advantage in this role. 💰 Compensation & Benefits Salary Range: $45,000 - $60,000 per year (based on industry standards for role, experience level, and location) Benefits: - Comprehensive low-cost medical, dental, and vision insurance. - Generous retirement plan with a 3.5% company match. - Secure your future with both long and short-term disability options. - Enjoy holiday pay, PTO, and life insurance benefits. - Employee wellness program and fantastic discounts for all Denova team members. Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 office days per week) ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Mental Health Care Company Size: 501-1,000 employees Founded: 2022 (with a history dating back to 2015 as Bayless Healthcare) Company Description: Denova Collaborative Health is an integrated primary care and behavioral health practice based in the Greater Phoenix metropolitan area. Our comprehensive virtual care services are available for residents throughout the entire state of Arizona. Company Specialties: - Integrated primary care and behavioral health services - Virtual care services - Collaboration among primary care providers and specialists Company Website: denova.com ASSUMPTION: Denova's unique service integration of primary care, behavioral health, and addiction medicine enables our team to provide better health outcomes. 📊 Role Analysis Career Level: Intermediate (2-5 years of experience) Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including clinic operations, community engagement, and clinical staff. Work Arrangement: Hybrid (3 office days per week) with a 90-day in-office onboarding period. Growth Opportunities: - Potential for future growth as the company expands its services and locations. - Opportunities to take on additional responsibilities and advance within the marketing department or explore other roles within the organization. ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally in a dynamic and expanding healthcare organization. 🌍 Location & Work Environment Office Type: Hybrid (3 office days per week) Office Location(s): 3033 North Central Avenue, Suite 700, Phoenix, Arizona 85012, US Geographic Context: - Phoenix, Arizona, is the capital and most populous city in the state, offering a diverse range of cultural, recreational, and entertainment options. - The Greater Phoenix metropolitan area has a thriving job market and a relatively low cost of living compared to other major U.S. cities. Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work on Mondays and Fridays) ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment and productivity. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening with the Hiring Manager. 3. In-person or virtual interview with the Marketing Manager and a member of the clinic operations team. 4. Final interview with the Chief Marketing Officer. Key Assessment Areas: 1. Marketing and social media strategy and execution. 2. Graphic design and content creation skills. 3. Ability to work independently and manage multiple projects. 4. Cultural fit and alignment with Denova's mission and values. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences specific to this role. 2. Prepare examples of your social media management, content creation, and graphic design work to showcase during the interview. 3. Research Denova's unique service integration and be prepared to discuss how your skills and experiences align with the company's mission and values. 4. Practice common interview questions and be ready to discuss your long-term career goals and how this role fits into your professional development plan. ATS Keywords: Marketing, Social Media, Content Creation, Graphic Design, Canva, AI Tools, Healthcare Communications, Collaboration, Hybrid Work, Phoenix, Arizona ASSUMPTION: Success in the interview process requires a strong understanding of Denova's unique service integration, a portfolio showcasing relevant skills, and the ability to articulate how your experiences and skills align with the company's mission and values. 🛠️ Tools & Technologies - Social media platforms (Instagram, Facebook, LinkedIn, etc.) - Canva (for graphic design) - AI tools (e.g., ChatGPT, image generators) - Meta Business Suite (for social media management) - Google Analytics (for performance analysis) - Brand24 (for social media analytics) ASSUMPTION: Familiarity with these tools and a willingness to learn and adapt to new technologies are essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Patient-centered care - Collaboration and teamwork - Innovation and continuous improvement - Integrity and ethical decision-making - Diversity, equity, and inclusion Work Style: - Collaborative and team-oriented - Adaptable and open to feedback - Results-driven and focused on continuous improvement - Strong communication and interpersonal skills - Comfortable working in a hybrid environment Self-Assessment Questions: 1. How do your personal values align with Denova's company values, particularly in the context of patient-centered care and collaboration? 2. Are you comfortable working in a hybrid environment, and how do you balance remote work with on-site collaboration? 3. How do you approach feedback and continuous improvement in your work? ASSUMPTION: Success in this role requires a strong cultural fit with Denova's values and work style, as well as a willingness to adapt and grow in a dynamic and evolving healthcare organization. ⚠️ Potential Challenges 1. Workload Management: Balancing multiple responsibilities and managing projects with tight deadlines can be challenging, requiring strong time management and organizational skills. 2. Adapting to AI Tools: Learning and integrating new AI tools into workflows may present initial challenges, but offers long-term benefits in streamlining content creation and enhancing marketing impact. 3. Collaboration with Cross-Functional Teams: Working closely with various teams may require additional communication and coordination efforts to ensure brand consistency and effective collaboration. 4. Keeping Up with Industry Trends: Staying current with digital marketing, social media strategy, and healthcare communications trends may require ongoing learning and professional development. ASSUMPTION: Addressing these challenges proactively and seeking support when needed will be crucial for success in this role. 📈 Similar Roles Comparison 1. Marketing Coordinator: This role focuses more on event planning and community engagement, with less emphasis on social media management and content creation. 2. Social Media Manager: This role is more specialized, focusing solely on social media management, with less involvement in event planning, graphic design, and content creation. 3. Graphic Designer: This role is more specialized, focusing primarily on graphic design, with less involvement in content creation, social media management, and event planning. ASSUMPTION: Understanding the differences between these roles and how they contribute to Denova's overall marketing strategy will help you identify the best fit for your skills and career goals. 📝 Sample Projects 1. Social Media Campaign: Develop and execute a social media campaign to promote a clinic grand opening, including content creation, graphic design, and performance analysis. 2. Event Planning: Coordinate and support a community engagement event, including marketing materials, social media promotion, and on-site management. 3. Blog Content Creation: Contribute to the development of blog content, email newsletters, and internal communications, showcasing your storytelling and copywriting skills. ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and the opportunity to make a significant impact on Denova's marketing efforts. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities and how they may evolve over time? 2. Team Structure: How is the marketing team structured, and how does this role fit into the overall team dynamics? 3. Company Culture: What is the company culture like, and how does the marketing team contribute to maintaining a positive work environment? 4. Growth Opportunities: What opportunities are there for professional growth and development within the marketing department or the organization as a whole? 5. Work-Life Balance: How does the hybrid work arrangement support work-life balance, and what resources are available to help employees manage their time effectively? ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company's culture, team dynamics, and growth opportunities. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: Denova Marketing & Social Media Specialist 2. Tailor your resume and cover letter to highlight relevant skills and experiences specific to this role. 3. Prepare examples of your social media management, content creation, and graphic design work to showcase during the interview. 4. Research Denova's unique service integration and be prepared to discuss how your skills and experiences align with the company's mission and values. 5. Practice common interview questions and be ready to discuss your long-term career goals and how this role fits into your professional development plan. 6. Follow up with the Hiring Manager one week after submitting your application to confirm receipt and inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📝 Disclaimer This job description is an AI-assisted enhancement of the original job listing. The information provided is based on the input data and is intended to offer a comprehensive, well-structured, and visually appealing overview of the role. However, the accuracy and completeness of the information depend on the quality and relevance of the input data. It is essential to verify the details directly with the employer before making any decisions related to the job application or employment process.