📌 Core Information
🔹 Job Title: Marketing & Social Media Intern | PANCAKES Amsterdam
🔹 Company: PANCAKES Amsterdam
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: 2025-04-18
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in content creation and planning for social media platforms, primarily Instagram and TikTok
- Managing customer reviews and feedback
- Writing engaging blog posts for the company website
- Coordinating marketing materials for the restaurants
- Potential for graphic design tasks using tools like Canva
ASSUMPTION: This role is ideal for a creative and enthusiastic individual looking to gain practical experience in marketing and social media within the hospitality industry.
📋 Key Responsibilities
✅ Fill the content calendar, especially for Instagram and TikTok, with engaging content
✅ Plan and execute shoot days for content creation
✅ Manage and respond to customer reviews, ensuring feedback is addressed appropriately
✅ Write engaging and informative blog posts for the company website
✅ Coordinate marketing materials for the restaurants, including menus, posters, and online ads
✅ Assist in graphic design tasks using tools like Canva, Photoshop, InDesign, or Illustrator (if skilled)
ASSUMPTION: The role may require occasional on-camera appearances for content creation.
🎯 Required Qualifications
Education: Pursuing or recently completed a degree in Marketing, Communications, or a related field
Experience: Entry-level, no prior experience required
Required Skills:
- Excellent written and verbal communication skills in Dutch and English
- Strong creative thinking and problem-solving skills
- Familiarity with social media platforms, especially Instagram and TikTok
- Basic graphic design skills, preferably with Canva
- Attention to detail and strong organizational skills
- Enthusiasm for Amsterdam and PANCAKES Amsterdam
Preferred Skills:
- Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator)
- Experience with content planning and management tools
- Fluency in additional languages
ASSUMPTION: A strong portfolio showcasing creative content and design skills is a plus but not required.
💰 Compensation & Benefits
Salary Range: The salary range for this internship is not specified. However, internships in the Netherlands typically offer a stipend or hourly wage. According to Glassdoor, the average hourly wage for a marketing intern in Amsterdam is around €12-15.
Benefits:
- Stagevergoeding (internship allowance)
- Use of a PANCAKES Amsterdam bike to commute between locations
- Leuke werkplek (fun work environment)
- Familiegevoel (family-like atmosphere)
- Pannenkoeken als lunch (pancakes for lunch)
- Aandacht voor groei (attention to growth and development)
Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of working remotely on occasion
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in the Netherlands. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: PANCAKES Amsterdam operates in the restaurant industry, specializing in American-style pancakes and poffertjes (Dutch mini-pancakes). The company caters to both locals and tourists, offering a unique and popular dining experience in the heart of Amsterdam.
Company Size: PANCAKES Amsterdam has 51-200 employees, providing an energetic and dynamic work environment. As an intern, you'll have the opportunity to work closely with the marketing and social media manager and collaborate with the entire team.
Founded: PANCAKES Amsterdam was founded in 2007, with a mission to provide a fresh twist on traditional Dutch pancakes. The company has since expanded to five locations across Amsterdam.
Company Description:
- PANCAKES Amsterdam offers a unique dining experience, combining traditional Dutch pancakes with an American twist
- The company prides itself on using fresh, local, and 'free-range' products, with meel (flour) made specifically for them in a nearby mill
- PANCAKES Amsterdam caters to both locals and tourists, providing a popular and Instagram-worthy destination in Amsterdam
Company Specialties:
- American-style pancakes
- Poffertjes (mini-pancakes)
- Toeristen (tourists)
- Gastvrijheid (hospitality)
- Dutch and English language support
Company Website: http://pancakes.amsterdam/
ASSUMPTION: PANCAKES Amsterdam's focus on quality, fresh ingredients, and unique dining experiences sets it apart in the competitive Amsterdam restaurant scene.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the marketing and social media manager and collaborate with the entire PANCAKES Amsterdam team.
Work Arrangement: On-site, with the possibility of remote work on occasion. The intern will be expected to work full-time (40 hours per week) with flexible hours.
Growth Opportunities:
- Gain practical experience in marketing and social media within the hospitality industry
- Develop creative thinking, content creation, and planning skills
- Build a professional network within the company and the industry
- Potential for full-time employment after the internship, depending on performance and company needs
ASSUMPTION: This internship offers a unique opportunity for personal and professional growth within a dynamic and creative environment.
🌍 Location & Work Environment
Office Type: PANCAKES Amsterdam has five locations across Amsterdam, with the head office located near Central Station. The intern will work primarily at the head office but may be required to visit other locations as needed.
Office Location(s): Prins Hendrikkade 48, Amsterdam; Berenstraat 38, Amsterdam; Prinsengracht 277, Amsterdam; De Ruijterkade 10, Steiger 10, Amsterdam; Gustav Mahlerlaan 525, Amsterdam
Geographic Context:
- Amsterdam is a vibrant and multicultural city, known for its canals, museums, and lively nightlife
- The city is bike-friendly, with a well-developed network of cycle paths
- Amsterdam's restaurant scene is diverse and competitive, offering numerous opportunities for networking and professional development
Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of remote work on occasion
ASSUMPTION: The intern should be comfortable commuting by bike and navigating the bustling city of Amsterdam.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the marketing and social media manager and/or other team members
- Background check and reference verification (if applicable)
Key Assessment Areas:
- Creative thinking and problem-solving skills
- Communication skills in Dutch and English
- Familiarity with social media platforms and content planning
- Attention to detail and organizational skills
- Enthusiasm for PANCAKES Amsterdam and the role
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your creativity and passion for marketing and social media through your application materials
- Prepare examples of your previous content creation or design work to discuss during the interview
- Research PANCAKES Amsterdam and the Amsterdam restaurant scene to demonstrate your enthusiasm and understanding of the company and its market
ATS Keywords: Marketing, Social Media, Content Creation, Content Planning, Graphic Design, Canva, Amsterdam, PANCAKES Amsterdam, Hospitality, Internship
ASSUMPTION: PANCAKES Amsterdam uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Social media platforms: Instagram, TikTok, Facebook, Twitter
- Content planning and management tools: Hootsuite, Buffer, or similar
- Graphic design tools: Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator)
- Project management tools: Asana, Trello, or similar
ASSUMPTION: Familiarity with these tools is not required but would be an asset. PANCAKES Amsterdam may provide training or support for new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Gastvrijheid (hospitality)
- Kwaliteit (quality)
- Vreugde (joy)
- Creativiteit (creativity)
- Echte PANNEKOEKEN (authentic pancakes)
Work Style:
- Creative and collaborative
- Fast-paced and dynamic
- Focused on quality and customer satisfaction
- Enthusiastic and energetic
Self-Assessment Questions:
- Do you share PANCAKES Amsterdam's passion for providing a unique and high-quality dining experience?
- Are you comfortable working in a fast-paced and dynamic environment?
- Do you thrive in a creative and collaborative work setting?
- Are you enthusiastic about PANCAKES Amsterdam and the Amsterdam restaurant scene?
ASSUMPTION: PANCAKES Amsterdam values a positive and enthusiastic attitude, creativity, and a strong work ethic in its employees.
⚠️ Potential Challenges
- The role may require working evenings and weekends, depending on the company's needs and events
- The intern may be required to work on-site at multiple locations, which could involve commuting by bike
- The role may involve occasional on-camera appearances for content creation
- The intern may be expected to manage multiple tasks and projects simultaneously, requiring strong organizational skills
ASSUMPTION: These challenges can be overcome with strong communication, time management, and organizational skills, as well as a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike other marketing or social media internships, this role offers the opportunity to work within the unique and popular restaurant industry in Amsterdam
- This internship provides hands-on experience in content creation, planning, and management for multiple social media platforms
- Compared to other entry-level marketing roles, this internship offers a unique opportunity to gain experience in a dynamic and creative environment
ASSUMPTION: This internship offers a unique and valuable experience for individuals interested in marketing, social media, and the hospitality industry.
📝 Sample Projects
- Develop and execute a social media campaign to promote a new menu item or special event
- Create engaging and on-brand content for Instagram and TikTok, including graphics, videos, and captions
- Manage and respond to customer reviews, ensuring feedback is addressed appropriately and positively
- Assist in the planning and execution of a marketing event or promotion, such as a grand opening or anniversary celebration
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities the intern may encounter. The actual projects and tasks may vary based on the company's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the company's long-term marketing and growth plans?
- What opportunities are there for professional development and growth within the company?
- How does PANCAKES Amsterdam support work-life balance for its employees?
- What is the company's approach to creativity and innovation in marketing and social media?
ASSUMPTION: These questions are intended to help the applicant better understand the role, the company, and its culture, as well as the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://pancakesamsterdam.recruitee.com/o/marketing-social-media-stagiaire-pancakes-amsterdam
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your previous content creation or design work to discuss during the interview
- Research PANCAKES Amsterdam and the Amsterdam restaurant scene to demonstrate your enthusiasm and understanding of the company and its market
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
