📌 Core Information
🔹 Job Title: Marketing Solution Manager
🔹 Company: University of Richmond
🔹 Location: Remote (Corp REM Remote Office)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (100% telecommuting)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing programs and campaigns to drive growth for United Rentals’ Specialty businesses.
- Collaborating with business and marketing leaders to align with business strategy and determine support programs.
- Managing projects and ensuring each is delivered on time, on budget, and with measurable results.
- Positioning United Rentals as the best partner for safety, productivity, and sustainability.
ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration to succeed.
📋 Key Responsibilities
✅ Develop the Plan: Working with business and marketing leaders, align with business strategy to determine and recommend support programs; prioritize areas (both verticals and solutions) for focus, and develop, maintain, and support necessary program and material development.
✅ Build foundational material: Support development and maintenance of necessary segment, role, and personal information necessary to inform marketing and sales approaches; recommend and develop objective reporting mechanisms to measure results.
✅ Drive the core positioning: Understand and support positioning, messaging, and go-to-market strategies.
✅ Manage Integrated Sales & Marketing Programs: Develop necessary material and activate against the timeline, managing projects to ensure each is delivered on time, on budget, and with measurable results.
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and priorities.
🎯 Required Qualifications
Education: Bachelor's degree (BA or BS); MBA preferred
Experience: 10+ years of experience in marketing strategy and project management
Required Skills:
- Knowledge of marketing strategy, messaging, programs, and tactics
- Understanding of sales cycle and revenue operations
- Budget experience: Initial setting, allocation, and tracking
- Performance management experience: Setting, aligning, and managing targets
- Experience leading projects in a highly matrixed organization
- Excellent organizational skills with the ability to manage multiple priorities and deadlines
Preferred Skills:
- Agency experience either as an employee or client
- Consulting experience
ASSUMPTION: While not explicitly stated, proficiency in marketing software tools and platforms is likely required for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 10+ years of experience in the Construction industry)
Benefits:
- Paid Parental Leave
- United Compassion Fund
- Employee Discount Program
- Career Development & Promotional Opportunities
- Additional Vacation Buy Up Program
- Early Wage Access through Payactiv
- Paid Sick Leave
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: United Rentals operates in the Construction industry, focusing on equipment rental, used equipment sales, and specialty services. The company serves construction and industrial companies, utilities, municipalities, homeowners, and communities.
Company Size: United Rentals is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: United Rentals was founded in 1997 and has since grown to become the world's largest equipment rental company.
Company Description:
- United Rentals provides a wide range of equipment and services to support various industries and projects.
- The company is committed to safety, sustainability, and customer satisfaction.
- United Rentals offers 24/7 support, safety training, and specialty solutions to empower customer success.
Company Specialties:
- Equipment Rentals
- Used Equipment Sales
- 24/7 Support
- Safety Training
- Power & HVAC
- Trench Safety & Solutions
- Tool Management
- Fleet Management
- Commercial Building
- Oil & Gas Refining
- Oilfield Services
- Chemical
- GSA
- Power Generation & Distribution
- Pump Solutions
Company Website: www.unitedrentals.com
ASSUMPTION: United Rentals' extensive industry experience and large size provide a stable and diverse work environment for employees.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, project management, and leadership skills.
Reporting Structure: The Marketing Solution Manager reports directly to the Marketing Director and collaborates with various internal stakeholders, including business leaders, sales teams, and other marketing professionals.
Work Arrangement: This role is 100% remote, with the expectation of regular communication and collaboration with team members and stakeholders.
Growth Opportunities:
- As a large corporation, United Rentals offers opportunities for career advancement and role expansion.
- This role provides exposure to various aspects of marketing and project management, fostering skill development and growth.
- The company's commitment to employee development and promotional opportunities encourages internal mobility.
ASSUMPTION: Success in this role may lead to opportunities in marketing leadership, strategic planning, or other related fields within the organization.
🌍 Location & Work Environment
Office Type: Remote (100% telecommuting)
Office Location(s): Remote (Corp REM Remote Office)
Geographic Context:
- The remote work arrangement allows for flexibility in location, with the primary requirement being a stable internet connection.
- United Rentals has a strong presence in North America, with opportunities for international exposure as well.
- The company's remote work culture fosters collaboration and connectivity among team members worldwide.
Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance.
ASSUMPTION: The remote work arrangement may require occasional travel for meetings, conferences, or on-site client visits.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with marketing and business leaders
- Final interview with the Marketing Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Cross-functional collaboration and communication
- Marketing expertise and industry knowledge
Application Tips:
- Highlight relevant marketing experience and achievements in your resume and cover letter.
- Demonstrate your understanding of the construction industry and United Rentals' business model.
- Prepare examples of your strategic planning, project management, and cross-functional collaboration skills.
- Research United Rentals' company culture and values to ensure a strong fit.
ATS Keywords: Marketing strategy, marketing campaigns, project management, cross-functional collaboration, construction industry, equipment rental, United Rentals
ASSUMPTION: United Rentals uses an Applicant Tracking System (ATS) to manage job applications, so incorporating relevant keywords into your resume and cover letter can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing software platforms (e.g., Marketo, HubSpot, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Collaboration tools (e.g., Microsoft Teams, Slack, or similar)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: Proficiency in marketing software tools and platforms is required for this role, as well as experience with project management and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Safety: United Rentals prioritizes the safety of its employees and customers.
- Integrity: The company upholds high ethical standards and conducts business with honesty and transparency.
- Customer Focus: United Rentals is committed to understanding and meeting the needs of its customers.
Work Style:
- Collaborative: United Rentals fosters a culture of teamwork and cross-functional collaboration.
- Adaptable: The company encourages employees to be flexible and responsive to change.
- Results-driven: United Rentals values employees who take initiative and deliver results.
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing strategies and campaigns?
- Are you skilled in project management and able to balance multiple priorities and deadlines?
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable working remotely and managing your time effectively?
ASSUMPTION: United Rentals values employees who align with their core values and work style, fostering a strong cultural fit within the organization.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously may be challenging for some candidates.
- Working remotely requires strong self-motivation, time management, and communication skills.
- Collaborating with various internal stakeholders and managing expectations may present unique challenges in a matrixed organization.
- The construction industry can be cyclical and subject to market fluctuations, which may impact the role's priorities and focus.
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position focuses more on strategic planning and project management, with less emphasis on day-to-day tactical execution.
- In the construction industry, marketing roles often require a strong understanding of the industry and its unique challenges and opportunities.
- Career progression in marketing may lead to roles in marketing leadership, strategic planning, or other related fields within the organization.
ASSUMPTION: This role offers a unique blend of strategic planning, project management, and cross-functional collaboration, setting it apart from other marketing manager positions.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new equipment rental product line, including market research, segmentation, positioning, and campaign planning.
- Managing a cross-functional team to launch a new marketing campaign, ensuring alignment with business objectives, brand guidelines, and project timelines.
- Conducting competitive analysis and developing a differentiated value proposition for United Rentals' specialty services.
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and results-driven nature of the Marketing Solution Manager role at United Rentals.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing team structure and how this role fits within it?
- How does United Rentals support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does United Rentals foster a culture of collaboration and cross-functional teamwork?
- What are the most challenging aspects of working remotely for this role, and how does the company support its remote employees?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
- Prepare examples of your strategic planning, project management, and cross-functional collaboration skills for the interview process.
- Research United Rentals' company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
