Marketing Solutions Lead-Northeast

📌 Core Information

🔹 Job Title: Marketing Solutions Lead-Northeast

🔹 Company: Bayer

🔹 Location: Tulsa, Oklahoma, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Refining and adapting local marketing strategies using data insights
• Coaching field squad members for customized marketing solutions
• Collaborating with agronomy and crop teams
• Influencing brand program offers and executing feedback loops

ASSUMPTION: The role involves significant travel as it requires close interaction with field squads and local market adaptation, assuming regional visits to different locations within the Northeast.

📋 Key Responsibilities

✅ Refine local marketing strategies based on data insights and field input

✅ Coach field squad members to co-create customized marketing solutions

✅ Lead Dealer and Grower selection strategy using both local and aggregated data

✅ Collaborate cross-functionally to generate product reports

✅ Implement and influence brand program offers, rewards, and benefits

✅ Manage and localize brand/content ensuring geographic consistency

✅ Maximize ROI of demand generation using multi-variable insights

✅ Co-create plans to capture new seed acres with data-led decision-making

✅ Advocate for field squads with brand marketing and crop teams

ASSUMPTION: Responsibilities assume a high level of autonomy and authority in decision-making related to local strategies and brand management.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: Demonstrated experience in sales and/or marketing, with a minimum of 8 years preferred

Required Skills:

• Strong business acumen
• Critical thinking and problem-solving
• Excellent communication abilities

Preferred Skills:

• Significant experience in related fields such as account management
• Proven ability to influence without authority

ASSUMPTION: Candidates are expected to have a strong foundational knowledge of the agricultural or chemical industries, given Bayer's industry context.

💰 Compensation & Benefits

Salary Range: $152,248.80 - $228,373.20 annually, plus potential bonuses or commissions

Benefits:

• Health care
• Vision and dental insurance
• Retirement plans
• PTO and sick leave

Working Hours: Standard 40-hour work week with expected travel of 50% or more.

ASSUMPTION: Benefits and salary are competitive based on market standards for the chemical and life sciences sectors.

📌 Applicant Insights

🔍 Company Context

Industry: Chemical Manufacturing, focusing on life sciences and sustainable development

Company Size: 10,001+ employees, offering vast networking and growth opportunities

Founded: Not specified though the company is well-established with global operations

Company Description:

• Focused on healthcare and nutrition
• Strives to tackle global challenges through innovation
• Pioneers sustainable development initiatives

Company Specialties:

• Pharmaceuticals and consumer health products
• Crop Science
• Digital farming and sustainability innovations

Company Website: https://www.bayer.com/

ASSUMPTION: Bayer's global presence provides employees with opportunities for international career development and networking.

📊 Role Analysis

Career Level: Senior-level position with significant leadership responsibilities

Reporting Structure: Reports likely to regional directors or equivalent senior roles

Work Arrangement: Remote capabilities with mandatory on-site field interactions

Growth Opportunities:

• Potential for leadership advancement
• Access to international projects and collaborations
• Opportunity to shape regional marketing strategies

ASSUMPTION: Leadership opportunities within Bayer offer diverse career paths, particularly for those in marketing and strategic roles.

🌍 Location & Work Environment

Office Type: On-site presence with regional operations across the Northeast

Office Location(s): Primarily Tulsa, Oklahoma, with requirements to travel across the Northeast United States

Geographic Context:

• Tulsa as a hub for regional marketing operations
• Northeast US offers diverse agricultural markets
• Engagement with local grower and dealer networks

Work Schedule: Flexible travel schedule dictated by field operations and market demands

ASSUMPTION: Tulsa location chosen for its strategic value in accessing agricultural markets and operational efficiency.

💼 Interview & Application Insights

Typical Process:

• Initial application review and screening
• Phone interview with HR and senior leadership
• On-site interview, possibly with regional touring

Key Assessment Areas:

• Sales and marketing expertise
• Strategic planning abilities
• Leadership skills and cultural fit

Application Tips:

• Highlight relevant marketing and sales experience
• Demonstrate understanding of Bayer's market and products
• Showcase leadership and strategic capabilities

ATS Keywords: Marketing solutions lead, crop science, strategic marketing, brand management

ASSUMPTION: Candidates familiar with Bayer's industry and operations are likely to be viewed favorably.

🛠️ Tools & Technologies

• Data analytics software for marketing insights
• Customer Relationship Management (CRM) tools
• Digital marketing platforms

ASSUMPTION: Expertise in advanced data analytics and CRM platforms is crucial for driving successful marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Sustainability
• Innovation
• Commitment to science for better life

Work Style:

• Collaborative cross-functional teamwork
• Results-driven with strategic autonomy
• Empowerment through knowledge and innovation

Self-Assessment Questions:

• Can you demonstrate strong leadership in a collaborative environment?
• How do you handle strategic decision-making autonomously?
• Are you comfortable with extensive traveling and flexible work hours?

ASSUMPTION: Successful candidates will align with Bayer's commitment to innovation and sustainable practices.

⚠️ Potential Challenges

• Extensive travel requirements
• Adapting to diverse regional markets
• Balancing cross-functional responsibilities
• Ensuring consistent brand management across different geographies

ASSUMPTION: These challenges require candidates to exhibit flexibility, strong time management, and regional adaptation skills.

📈 Similar Roles Comparison

• Marketing Manager roles in agriculture-focused companies
• Regional Sales Lead positions in chemical industries
• Strategic Brand Management roles in FMCG

ASSUMPTION: Understanding of similar roles in aligned industries provides candidates with comparative insights.

📝 Sample Projects

• Development of a regional marketing strategy using local data insights
• Implementation of brand awareness campaigns with cross-functional teams
• Creation of customer feedback loops to enhance product offerings

ASSUMPTION: Sample projects reflect the need for innovation and strategic leadership in marketing roles.

❓ Key Questions to Ask During Interview

• How does Bayer support regional marketing teams in decision-making?
• What opportunities are available for career progression within the marketing division?
• How does the role of Marketing Solutions Lead contribute to Bayer's broader mission?
• What key strategies have been most successful in recent company marketing efforts?
• What support systems are in place for personnel required to travel extensively?

ASSUMPTION: Questions are designed to align candidate expectations with Bayer's strategic goals and operational realities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a detailed résumé highlighting relevant experience and skills
• Ensure alignment with Bayer’s cultural values in your cover letter
• Research Bayer’s product lines and recent market activities
• Follow up on your application status within two weeks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.