📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Zelh
🔹 Location: Belgrade, Serbia & Lviv, Ukraine
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns to increase brand visibility
- Supporting lead generation strategies using tools like Apollo.io
- Creating compelling blog content and articles for Final Mile logistics
- Managing and growing Pillow Logistics' presence on LinkedIn
- Creating and managing PPC campaigns and Google Ads
- Collaborating with internal stakeholders to align marketing efforts with business goals
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving results through effective marketing campaigns.
📋 Key Responsibilities
✅ Plan, execute, and optimize email marketing campaigns using Constant Contact
✅ Support lead generation strategies using Apollo.io
✅ Write, edit, and publish compelling blog content and Final Mile logistics articles
✅ Manage and grow Pillow Logistics' presence on LinkedIn
✅ Create and manage PPC campaigns and Google Ads, including reporting and performance analysis
✅ Assist in posting ads across platforms to drive traffic and conversions
✅ Collaborate with internal stakeholders to align marketing efforts with business goals
✅ Utilize LinkedIn Sales Navigator for targeted outreach (experience preferred, not required)
ASSUMPTION: This role involves a mix of strategic planning, content creation, and data-driven optimization to maximize marketing impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1-3 years of experience in a Marketing, Digital Marketing, or Content role
Required Skills:
- Proficient in email marketing tools (especially Constant Contact)
- Strong writing skills for blog and article creation
- Familiarity with LinkedIn marketing and outreach
- Basic knowledge of Google Ads and PPC campaign management
- Detail-oriented with strong organizational and communication skills
- Self-starter with the ability to work independently and collaboratively
Preferred Skills:
- Experience with LinkedIn Sales Navigator
- Background in B2B or logistics/transportation industries
- Graphic design or Canva skills for content visuals
ASSUMPTION: The ideal candidate will have a strong foundation in marketing principles and a willingness to learn and adapt in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: $45,000 - $65,000 USD per year (based on experience and location)
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) matching
- Paid time off
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Serbia and Ukraine, considering the remote nature of the position.
📌 Applicant Insights
🔍 Company Context
Industry: Zelh is a fast-growing, passionate outsourcing company specializing in providing cost-efficient, AI-enhanced remote staffing solutions tailored specifically for the logistics industry.
Company Size: Zelh has 201-500 employees, offering a mid-sized company environment with opportunities for growth and collaboration.
Founded: Zelh was founded in 2017, with a mission to be the most reliable company by offering and maintaining consistently high-quality services.
Company Description:
- Zelh combines outsourcing and automation into one easy-to-use, end-to-end solution
- Focuses on providing cost-efficient, AI-enhanced remote staffing solutions tailored for the logistics industry
- Sources top-tier talent exclusively from Eastern Europe, ensuring a team of highly skilled professionals with advanced degrees, strong English proficiency, and exceptional soft and tech skills
Company Specialties:
- Outsourcing
- Staffing
- Software Development
- IT Solutions
- Logistics
- Engineering
- Architecture
Company Website: http://www.zelh.com
ASSUMPTION: Zelh's focus on AI-enhanced remote staffing solutions and commitment to high-quality services make it an attractive employer for marketing professionals seeking growth opportunities in the logistics industry.
📊 Role Analysis
Career Level: Entry-Level (0-2 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with Sales and Operations teams.
Work Arrangement: This is a fully remote position, with the option to work from either the Belgrade, Serbia or Lviv, Ukraine office if preferred.
Growth Opportunities:
- Advancement to Senior Marketing Specialist or similar roles as the company grows
- Expanding skills in digital marketing, content creation, and data analysis
- Potential to lead marketing campaigns and projects
ASSUMPTION: This role offers ample opportunities for professional growth and development within Zelh's expanding marketing team.
🌍 Location & Work Environment
Office Type: Remote-first with physical offices in Belgrade, Serbia, and Lviv, Ukraine
Office Location(s): Belgrade, Serbia & Lviv, Ukraine
Geographic Context:
- Belgrade, Serbia: A vibrant city with a rich history, offering a mix of traditional and modern culture
- Lviv, Ukraine: A cultural hub with a well-developed IT industry, offering a high quality of life and affordable cost of living
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to live in two culturally distinct and vibrant cities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study (for marketing roles)
- Final interview with the Marketing Manager
Key Assessment Areas:
- Marketing and content creation skills
- Communication and collaboration abilities
- Problem-solving and analytical thinking
- Cultural fit with Zelh's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Showcase your understanding of the logistics industry and Zelh's mission
- Prepare examples of your past marketing campaigns and their results
- Be ready to discuss your approach to lead generation and customer acquisition
ATS Keywords: Marketing Specialist, Email Marketing, Constant Contact, Lead Generation, Blog Writing, PPC, Google Ads, LinkedIn Marketing, Content Creation, Apollo.io
ASSUMPTION: Applicants should focus on demonstrating their marketing skills and understanding of Zelh's unique value proposition in the logistics industry.
🛠️ Tools & Technologies
- Constant Contact
- Apollo.io
- Google Ads
- LinkedIn Sales Navigator
- Canva (optional)
ASSUMPTION: Familiarity with these tools is preferred, but Zelh is open to training candidates on new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Reliability: Consistently delivering high-quality services
- Personal Attention: Fostering long-term relationships with customers, employees, and vendors
- Timely Communication: Maintaining open and transparent communication
- Respect for All People: Valuing diversity and inclusion in the workplace
Work Style:
- Collaborative: Working closely with teams to achieve common goals
- Adaptable: Embracing change and continuous learning
- Results-driven: Focusing on delivering measurable outcomes
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a strong commitment to delivering high-quality results?
ASSUMPTION: Applicants should assess their fit with Zelh's values and work style to ensure a successful and fulfilling career with the company.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Adapting to a fast-paced, growing company environment
- Working remotely and maintaining productivity without direct supervision
- Navigating the unique cultural and linguistic landscapes of Serbia and Ukraine
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on the logistics industry and requires an understanding of its unique challenges and opportunities
- Zelh's emphasis on AI-enhanced remote staffing solutions sets it apart from other outsourcing companies in the industry
- This role offers a clear career path for growth and development within Zelh's expanding marketing team
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests in the logistics industry.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to increase open rates and conversions
- Creating a series of blog posts and articles on logistics trends and best practices
- Managing a PPC campaign to drive traffic and conversions for a logistics client
ASSUMPTION: These sample projects demonstrate the range of marketing activities and responsibilities required for this role.
❓ Key Questions to Ask During Interview
- How does Zelh support the growth and development of its marketing team members?
- What are the most significant marketing challenges facing the logistics industry today?
- How does Zelh measure the success of its marketing campaigns, and what metrics are most important?
- What is the company's approach to work-life balance, and how is it supported in this role?
- How does Zelh foster a culture of collaboration and innovation within its marketing team?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding Zelh's unique work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and skills
- Prepare examples of your past marketing campaigns and their results
- Be ready to discuss your approach to lead generation and customer acquisition
- Follow up with the hiring manager within one week of submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
