Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Packt

🔹 Location: India (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Defining and executing full-funnel marketing strategy for TechLeader
• Managing go-to-market execution, content distribution, and analytics
• Collaborating with cross-functional teams to launch and scale the brand
• Operating with autonomy and driving traction in a startup-like environment

ASSUMPTION: This role requires a strategic thinker who can balance creative and analytical aspects of marketing to drive business impact.

📋 Key Responsibilities

✅ Define and execute go-to-market strategy for TechLeader products

✅ Manage content distribution across various platforms and formats

✅ Plan and publish high-signal content in sync with product launches

✅ Design and run integrated campaigns for each product drop

✅ Build and manage relationships with influencers, contributors, and external publications

✅ Strategically plan and optimize paid campaigns to drive awareness, lead gen, and conversions

✅ Leverage AI tools to create multi-format content and streamline workflows

✅ Define and track KPIs, set up dashboards, and analyze performance to refine strategies

✅ Maintain a 30-day rolling content calendar and develop distribution playbooks

✅ Engage with contributors and community members across various platforms

ASSUMPTION: This role requires a hands-on approach to marketing, with a focus on execution and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in marketing, GTM, or growth roles with direct ownership and execution responsibility

Required Skills:

• Proven success in launching or scaling early-stage brands or verticals
• Deep understanding of content-led acquisition and executive-level packaging
• Strong instincts for format design and platform fit, especially for LinkedIn, Substack, and paid media
• Proven ability to plan and deliver multi-week, multi-channel GTM campaigns
• Hands-on with Google Ads, Meta, Canva, Descript, Notion, Typeform, Figma, and analytics tools
• Comfortable working with performance dashboards, interpreting data, and pivoting based on real signals

Preferred Skills:

• Background in AI, SaaS, tech media, or developer tools
• Experience with distribution dynamics across Substack, Reddit, Medium
• Basic knowledge of SEO, analytics tools, and A/B testing

ASSUMPTION: Candidates should have a proven track record in driving traction and impact in previous marketing roles.

💰 Compensation & Benefits

Salary Range: INR 80,000 - 160,000 fixed pay per month (skills and/or experience dependent)

Benefits:

• Bonus scheme
• 5-day working week
• 25 days annual holiday (plus bank holidays)
• Flexible hours: choose how, when, and where you work within India
• Training programs and Certification
• Group Medical Insurance
• Wellness initiatives

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in India. The final offer may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Book and Periodical Publishing

Company Size: Small (48 employees)

Founded: 2004 (Birmingham, UK)

Company Description:

• Packt's mission is to help the world put software to work in new ways through effective learning and information services for IT professionals
• Packt is a global technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK
• TechLeader is a fast-growing initiative inside Packt, focusing on premium GenAI case studies for CTOs, Heads of AI, and Innovation Leads

Company Specialties:

• Technical publishing
• Learning and development
• AI case studies

Company Website: https://www.packtpub.com/

ASSUMPTION: Packt is a well-established company in the technical publishing industry, with a strong focus on learning and development resources for IT professionals.

📊 Role Analysis

Career Level: Mid-level to senior, depending on experience and skills

Reporting Structure: Reporting to the Portfolio Director within the TechLeader initiative

Work Arrangement: Remote OK, with flexibility to choose how, when, and where to work within India

Growth Opportunities:

• Potential to grow into a senior marketing or business leadership position as TechLeader scales
• Opportunity to shape the marketing playbook and drive business impact
• Chance to work in a remote-first, autonomous environment with high visibility

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on TechLeader's success.

🌍 Location & Work Environment

Office Type: Remote-first, with no physical office requirement

Office Location(s): Not applicable (remote work)

Geographic Context:

• India has a large and growing tech industry, with a strong focus on AI and machine learning
• The remote work arrangement allows for flexibility and work-life balance
• The company culture is open, informal, and based around learning and collaboration

Work Schedule: Full-time (40 hours/week) with flexible hours and the option to choose how and when to work

ASSUMPTION: The remote work arrangement and flexible hours provide candidates with a high degree of autonomy and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final interview with the team

Key Assessment Areas:

• Marketing strategy and execution
• Data analysis and interpretation
• Campaign management and optimization
• Cross-functional team collaboration

Application Tips:

• Highlight specific examples of successful go-to-market strategies and campaigns you've executed in previous roles
• Demonstrate your ability to analyze data and make data-driven decisions
• Showcase your understanding of AI tools and how you've leveraged them in previous roles
• Prepare questions about TechLeader's target audience, buyer personas, and marketing objectives

ATS Keywords: Go-to-Market Strategy, Content Distribution, Community Engagement, Analytics, Paid Marketing, AI Tools, Growth Analytics, Content Calendar, Campaign Management, Influencer Relations, Social Media, Email Marketing, Data Analysis, SEO, A/B Testing, Brand Marketing

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, execution skills, and cultural fit within the TechLeader initiative.

🛠️ Tools & Technologies

• Google Ads
• Meta (Facebook Ads)
• Canva
• Descript
• Notion
• Typeform
• Figma
• AI tools (ChatGPT, Claude, Synthesia, Gamma)

ASSUMPTION: The Marketing Specialist will be expected to be proficient in using various marketing tools and platforms, as well as AI tools for content creation and optimization.

👔 Cultural Fit Considerations

Company Values:

• Open and informal culture
• Focus on learning and development
• Collaboration and knowledge-sharing
• Support for individual development and growth opportunities

Work Style:

• Remote-first and autonomous
• Data-driven and results-oriented
• Collaborative and cross-functional
• Focus on execution and optimization

Self-Assessment Questions:

• How do you approach defining and executing a go-to-market strategy for a new product?
• Can you describe a time when you analyzed data to inform a marketing decision, and what was the outcome?
• How have you leveraged AI tools in previous marketing roles, and what was the impact?

ASSUMPTION: Candidates should be comfortable working in a remote, autonomous environment and demonstrate a strong fit with Packt's company values and work style.

⚠️ Potential Challenges

• Managing multiple marketing channels and platforms simultaneously
• Balancing creative and analytical aspects of marketing to drive business impact
• Operating in a fast-paced, startup-like environment with high visibility and expectations
• Adapting to a remote work arrangement and maintaining productivity

ASSUMPTION: The Marketing Specialist role presents unique challenges that require a strategic thinker with strong execution skills and the ability to thrive in a fast-paced, remote environment.

📈 Similar Roles Comparison

• Marketing Manager - Tech Industry: Focuses more on brand management and less on go-to-market strategy and execution
• Growth Marketing Specialist - Startup: Offers more autonomy and ownership but may have less resources and structure
• Product Marketing Manager - Enterprise: Provides more opportunities for cross-functional collaboration and strategic influence

ASSUMPTION: The Marketing Specialist role at Packt offers a unique blend of autonomy, strategic influence, and cross-functional collaboration, with a focus on go-to-market strategy and execution.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI case study product launch
• Optimizing paid marketing campaigns to improve lead generation and conversion rates
• Creating and distributing multi-format content using AI tools to engage with TechLeader's target audience

ASSUMPTION: The Marketing Specialist will be involved in various projects that require strategic thinking, execution, and optimization to drive business impact.

❓ Key Questions to Ask During Interview

• What are the primary marketing objectives for TechLeader in the next 6-12 months?
• How does the Marketing Specialist role fit into the overall TechLeader team structure and strategy?
• What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
• How does Packt support the professional development and growth of its employees, particularly in marketing roles?
• What is the company's approach to remote work, and how does it ensure productivity and collaboration?

ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate's interest in the role and their understanding of the company's objectives and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing strategy, execution, and optimization skills
• Prepare examples of successful go-to-market strategies and campaigns you've executed in previous roles
• Prepare questions about TechLeader's target audience, buyer personas, and marketing objectives
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.