📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Ma Labs, Inc
🔹 Location: San Jose, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing and analyzing marketing campaigns to drive continuous improvement
- Supporting the development of channel marketing programs
- Managing marketing events and ensuring seamless delivery
- Collaborating with cross-functional teams to create integrated marketing and sales programs
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making and strong project management skills.
📋 Key Responsibilities
✅ Execute and analyze marketing campaigns, translating data into actionable insights for continuous improvement
✅ Support Marketing Managers in developing and implementing effective channel marketing programs
✅ Partner with Product Managers and Sales to create and deliver integrated marketing and sales programs
✅ Design compelling promotions and meticulously track campaign performance to ensure ROI
✅ Develop proficiency in providing business insights through data analysis of marketing activities, including SEO and social media performance
✅ Initiate, design, and execute comprehensive marketing events, ensuring seamless delivery and impactful results
✅ Evaluate sales incentive reports and develop innovative promotion proposals to maximize sales
✅ Support Marketing Director in various projects as required
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or business-related fields
Experience: 2-5 years of experience in marketing, with a focus on campaign execution, data analysis, and event management
Required Skills:
- Thorough understanding of marketing elements, including traditional and digital marketing such as SEO/Social media
- Proven experience in executing successful marketplace sales campaigns and social media marketing
- Demonstrable experience in marketing data analytics and e-commerce
- Strong MS Excel and PowerPoint skills and ability to show excel project portfolio
- Excellent interpersonal and communication skills, strong teamwork skills, and the ability to collaborate and drive enthusiasm at every level
- Ability to multitask and deliver projects by deadlines
- Excellent attention to details and well organized
Preferred Skills:
- Understanding of the channel distribution market
- Understanding of the computer hardware business
ASSUMPTION: While not explicitly stated, a strong understanding of the tech industry and its distribution channels would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Specialist with 2-5 years of experience in the San Jose area)
Benefits:
- Health Insurance (medical, dental, vision, other optional insurances)
- Paid Holidays, Paid Time Off and Paid Sick Leave
- 401(k) Program
- Employee Referral Program
- Employee Discounts
- Employee Appreciation Events
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ma Labs operates in the competitive and dynamic computer hardware manufacturing industry, with a focus on distribution and sales.
Company Size: Ma Labs is a mid-sized company with 201-500 employees, providing a structured yet agile work environment.
Founded: Ma Labs was founded in 1983, giving it a strong reputation and extensive industry experience.
Company Description:
- Ma Labs is a trusted and reliable computer and IT component distributor, with a presence in Silicon Valley and eight other strategic locations worldwide.
- The company offers a diverse and expansive array of hardware and software technologies, promptly delivering them to wholesalers, resellers, and businesses.
- Ma Labs is committed to outstanding customer care and has received multiple awards for superior service.
Company Specialties:
- Computer hardware distributor
- Computer component distributor
Company Website: www.malabs.com
ASSUMPTION: Ma Labs' extensive industry experience and commitment to customer care make it a stable and reliable employer in the tech industry.
📊 Role Analysis
Career Level: This role is a mid-level position, offering opportunities for growth and development within the marketing department.
Reporting Structure: The Marketing Specialist reports directly to the Director of Marketing and collaborates with various cross-functional teams, including Product Managers and Sales.
Work Arrangement: This role is on-site, with a typical work schedule of Monday-Friday, 9:00 AM - 5:00 PM. However, flexibility is required for event scheduling.
Growth Opportunities:
- Progression to a Senior Marketing Specialist or Marketing Manager role
- Expanding responsibilities within the marketing department or exploring other functions within the company
- Gaining experience in event management and channel marketing programs
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Ma Labs' headquarters is a modern, professional office environment, with a focus on collaboration and innovation.
Office Location(s): 2075 N Capitol Avenue, San Jose, CA 95132, USA
Geographic Context:
- San Jose is located in the heart of Silicon Valley, providing ample opportunities for networking and professional development in the tech industry.
- The city offers a diverse range of cultural attractions, outdoor activities, and a vibrant food scene.
- San Jose has a Mediterranean climate, with mild winters and warm, dry summers.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event scheduling
ASSUMPTION: The San Jose office provides a collaborative and innovative work environment, with ample opportunities for professional growth and development in the tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Director of Marketing and/or other members of the marketing team
- Final interview with the hiring manager
Key Assessment Areas:
- Marketing campaign strategy and execution
- Data analysis and interpretation
- Event management skills
- Collaboration and communication skills
Application Tips:
- Highlight your experience with marketing campaign execution, data analysis, and event management in your resume and cover letter.
- Demonstrate your understanding of the tech industry and its distribution channels in your application materials.
- Prepare examples of your Excel project portfolio to showcase your data analysis skills.
ATS Keywords: Marketing Campaigns, Data Analysis, Channel Marketing, Event Management, Digital Marketing, SEO, Social Media, Interpersonal Skills, Communication Skills, Teamwork, MS Excel, PowerPoint, Attention to Detail, Organization, Market Research, E-commerce
ASSUMPTION: Ma Labs uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Social media management tools (e.g., Hootsuite, Buffer)
- Event management software (e.g., Eventbrite, Cvent)
ASSUMPTION: Familiarity with these tools and technologies is not explicitly required but would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Reliable
Work Style:
- Results-driven
- Data-informed
- Adaptable
- Team-oriented
Self-Assessment Questions:
- How do you prioritize and manage multiple projects and deadlines?
- Can you provide an example of a successful marketing campaign you've executed, and how you measured its performance?
- How do you approach working with cross-functional teams to create integrated marketing and sales programs?
ASSUMPTION: Ma Labs values candidates who are results-driven, data-informed, adaptable, and team-oriented, with strong project management skills and a customer-focused mindset.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in marketing strategies and priorities
- Working with a diverse range of stakeholders, including internal teams and external partners
- Keeping up with the latest trends and best practices in digital marketing and event management
ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a customer-focused mindset.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses more on administrative tasks and event planning, with less emphasis on campaign execution and data analysis
- Digital Marketing Specialist: Specializes in digital marketing channels, with less emphasis on event management and channel marketing programs
- Senior Marketing Manager: Oversees the marketing department and provides strategic direction, with less emphasis on day-to-day campaign execution
ASSUMPTION: This role offers a unique blend of campaign execution, data analysis, event management, and channel marketing program development, setting it apart from similar roles in the marketing field.
📝 Sample Projects
- Executing a targeted email marketing campaign to drive product sales
- Analyzing SEO performance and implementing improvements to increase organic traffic
- Planning and executing a large-scale industry event, including vendor management, logistics, and on-site support
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from campaign execution and data analysis to event management and vendor coordination.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into it?
- How does Ma Labs approach event management, and what resources are available to support event planning and execution?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Ma Labs support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing department, and how can this role contribute to addressing them?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, while also providing valuable insights into the organization's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the SmartRecruiters job posting
- Tailor your resume and cover letter to highlight your experience with marketing campaign execution, data analysis, and event management
- Prepare examples of your Excel project portfolio to showcase your data analysis skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
