📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Code for All
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns across digital and traditional channels
- Creating and managing engaging content for social media platforms and newsletters
- Producing marketing materials to showcase Bool's expertise
- Conducting market research to identify trends, opportunities, and prospects
- Collaborating with sales and technical teams to align marketing efforts with business objectives
ASSUMPTION: This role requires a proactive and creative individual who thrives in digital marketing, content creation, and lead generation. The ideal candidate will have a strong understanding of B2B marketing in the technology sector.
📋 Key Responsibilities
✅ Campaign Management & Content Creation: Develop and execute integrated marketing campaigns, create and manage engaging content, and produce marketing materials.
✅ Digital Marketing & Analytics: Conduct market research, manage website updates, coordinate email marketing campaigns, and analyze key marketing performance indicators.
✅ Collaboration & Events: Work closely with sales and technical teams, coordinate internal and external events, and manage customer satisfaction surveys.
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to multitask effectively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or related field
Experience: 2-3 years of marketing experience, preferably in B2B technology or digital services
Required Skills:
- Proficiency with digital marketing tools (HubSpot, Google Analytics, Canva, WordPress, LinkedIn Ads)
- Strong written and verbal communication skills in Portuguese and English
- Experience with SEO, content management systems, and social media management
- Familiarity with marketing automation and CRM systems
Preferred Skills:
- Fluency in additional languages
- Experience with project management tools
ASSUMPTION: Candidates should have a solid foundation in digital marketing and be eager to learn and contribute to the Lead Generation Process.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (Based on experience and market standards for a Marketing Specialist in Lisbon)
Benefits:
- Health Insurance
- Meal Allowance
- Urban Sports Club Subscription
- Extra Vacation Days
- Hybrid Work & Flexibility
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range is based on market research for a Marketing Specialist role in Lisbon, considering the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology & Services
Company Size: 201-500 employees (Mid-size company offering a collaborative, innovative culture)
Founded: 2014 (Over a decade of experience in the tech industry)
Company Description:
- Code for All Group aims to make TechEd accessible to everyone by devising and deploying online teaching platforms, custom software solutions, and immersive tech training programs.
- Their mission is to empower individuals and organizations to thrive in a digitally transforming world.
- Their brands include ubbu, Bool, and Code for All.
Company Specialties:
- Software Development
- Education
- and Placement
Company Website: www.codeforall.com
ASSUMPTION: Code for All Group offers a dynamic work environment with opportunities for growth and innovation in the tech industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with sales and technical teams
Work Arrangement: Hybrid work arrangement with a mix of on-site and remote work
Growth Opportunities:
- Potential career progression into senior marketing roles or specialized marketing positions
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Chance to contribute to the company's growth and make a significant impact on its success
ASSUMPTION: This role offers a unique opportunity to gain experience in a mid-size tech company and contribute to its growth and success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): Edifício Gonçalves Zarco, R. da Cintura do Porto de Lisboa, Lisboa, Lisboa 1350-352, PT
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a high quality of life, vibrant culture, and a thriving tech industry
- The office is located in the historic Alfama district, close to public transportation and various amenities
- The city enjoys a mild Mediterranean climate, with warm, dry summers and cool, wet winters
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The Lisbon office provides a dynamic and collaborative work environment, with easy access to public transportation and various amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Marketing and communication skills
- Cultural fit and alignment with company values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and skills
- Prepare examples of your previous marketing campaigns and their outcomes
- Research the company and be prepared to discuss how your skills and experience align with their mission and values
ATS Keywords: Marketing Specialist, Digital Marketing, Content Creation, Lead Generation, B2B Marketing, Campaign Management, Market Research, SEO, Email Marketing, Social Media Management, Collaboration, Event Coordination
ASSUMPTION: The interview process focuses on assessing the candidate's marketing skills, cultural fit, and problem-solving abilities.
🛠️ Tools & Technologies
- HubSpot
- Google Analytics
- Canva
- WordPress
- LinkedIn Ads
- SEO tools (e.g., SEMrush, Ahrefs)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in various digital marketing tools, with opportunities to learn and utilize new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Empowerment
- Excellence
- Sustainability
Work Style:
- Dynamic and fast-paced environment
- Focus on teamwork and collaboration
- Encouragement of creativity and innovation
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you a strong communicator with excellent written and verbal skills in Portuguese and English?
- Do you have a proactive attitude with a continuous learning mindset?
ASSUMPTION: Code for All Group values a dynamic and collaborative work environment, with a focus on innovation and empowerment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and ever-changing work environment
- Working with diverse teams and stakeholders
- Meeting and exceeding performance metrics and KPIs
ASSUMPTION: The role may present challenges in managing multiple projects and adapting to a fast-paced work environment, but it also offers opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on digital marketing and content creation
- In the tech industry, this role is typical for a mid-size company, offering a mix of strategic and tactical marketing responsibilities
- Career progression may include moving into senior marketing roles or specialized marketing positions
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with opportunities for growth and development in the tech industry.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness and engagement
- Conducting market research to identify trends and opportunities in the tech industry
- Creating and managing a marketing email campaign to promote a new product or service
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Marketing Specialist role at Code for All Group.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall success of the company's marketing efforts?
- What opportunities are there for professional growth and development within the marketing team?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These interview questions help candidates better understand the role's expectations, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and skills
- Prepare examples of your previous marketing campaigns and their outcomes
- Research the company and be prepared to discuss how your skills and experience align with their mission and values
- Follow up with the hiring manager one week after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
