Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: WATI.io

🔹 Location: Brazil (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Generating high-quality leads for the sales team through strategic campaigns and content.
• Managing digital and field marketing initiatives to drive engagement and build strong connections in the LATAM region.
• Strengthening WATI.io's brand presence through targeted campaigns and regional branding initiatives.
• Collaborating with cross-functional teams and external agencies to optimize campaigns and create high-value content.

ASSUMPTION: This role requires a dynamic and results-driven individual with a strong understanding of data analytics and tracking tools for channel attribution. The ideal candidate will have experience working with digital and field marketing agencies in the LATAM region.

📋 Key Responsibilities

✅ Lead Generation: Develop and execute lead generation strategies to provide high-quality leads for the sales team. Collaborate with internal teams and external agencies to optimize campaigns for conversion.

✅ Digital Marketing: Manage agency relationships to ensure effective placement of Google and Meta ads. Ensure accurate data tracking and channel attribution for all digital campaigns.

✅ SEO Strategy: Work closely with the SEO agency to rank hero keywords at the top of search results. Create high-value content that drives organic growth and aligns with brand objectives.

✅ Field Marketing: Plan and execute events with partners, focusing on driving engagement and building strong connections in the region. Coordinate logistics and manage resources for impactful event execution.

✅ Content Production: Develop customer case studies to showcase successful implementations and strengthen credibility. Collaborate with cross-functional teams to gather relevant data and insights for content.

✅ Branding: Assist in enhancing brand presence and awareness through targeted campaigns and regional branding initiatives.

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and eager to take on new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field.

Experience: 4+ years of experience in marketing, ideally with exposure to digital and field marketing in the LATAM Region.

Required Skills:

• Proficiency in managing digital campaigns and working with SEO and event management agencies.
• Strong understanding of data analytics and tracking tools for channel attribution.
• Excellent organizational, communication, and project management skills.
• Proficiency in English, Portuguese, and Spanish is required.

Preferred Skills:

• Experience working with WhatsApp API or similar communication platforms.
• Knowledge of the LATAM market and cultural nuances.

ASSUMPTION: While not explicitly stated, experience with WhatsApp API or similar communication platforms and knowledge of the LATAM market would be highly beneficial for this role. Candidates with these skills are encouraged to apply.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between BRL 6,000 and BRL 10,000 per month, based on industry standards for mid-level marketing professionals in Brazil. This estimate takes into account the candidate's experience level, the company's size, and the region's cost of living.

Benefits:

• Opportunity to work with a leading SaaS company and make a significant impact on their growth in the LATAM region.
• Collaborative and innovative work environment.
• Professional development and career growth opportunities.

Working Hours: This role requires a full-time commitment, with standard working hours expected. However, the company is flexible and understands that employees may need to adjust their schedules to accommodate personal needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific qualifications and experience. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: WATI.io operates in the IT Services and IT Consulting industry, focusing on providing end-to-end WhatsApp API solutions for SMBs and large enterprises. The company aims to simplify business communication by helping businesses meet their customers where they are – WhatsApp.

Company Size: WATI.io is a growing startup with 51-200 employees. As a mid-sized company, it offers a collaborative and innovative work environment where employees can make a significant impact on the organization's growth.

Founded: WATI.io was founded in 2019 and is headquartered in Hong Kong. The company has experienced rapid growth since its inception and now serves over 12,000 customers across 100+ countries.

Company Description:

• Reimagining customer engagement, WATI.io is the leading conversational platform built on WhatsApp's Business API.
• The company's easy-to-use software empowers businesses to deliver personalized, real-time conversations at scale.
• WATI.io offers innovative AI solutions, including shared inboxes, powerful automation, broadcast messaging, intelligent chatbots, and more.

Company Specialties:

• Customer Support
• Chatbot
• WhatsApp API
• Lead Generation
• Notification
• Business Messaging
• WhatsApp Business API
• Chat Automation
• Enterprise Solutions
• CPaaS
• SaaS
• WhatsApp
• Customer Services
• Customer Experience
• Conversational AI
• and Bulk Broadcast

Company Website: wati.io

ASSUMPTION: WATI.io's focus on customer engagement and innovative AI solutions sets it apart in the IT Services and IT Consulting industry. The company's commitment to empowering businesses to deliver personalized conversations at scale is a key driver of its success.

📊 Role Analysis

Career Level: The Marketing Specialist role is a mid-level position, requiring 4+ years of experience in marketing. This role offers an opportunity for candidates to make a significant impact on the company's growth in the LATAM region and provides professional development and career growth opportunities.

Reporting Structure: The Marketing Specialist will report directly to the General Manager, LATAM. This role will collaborate with cross-functional teams, including internal teams and external agencies, to optimize campaigns and create high-value content.

Work Arrangement: This role is fully remote, with the requirement that the candidate be based in Brazil. The company is flexible and understands that employees may need to adjust their schedules to accommodate personal needs.

Growth Opportunities:

• As WATI.io continues to grow, there will be opportunities for the Marketing Specialist to take on additional responsibilities and advance their career within the company.
• The Marketing Specialist will have the opportunity to work with a diverse range of teams and stakeholders, gaining valuable experience and insights into the business.
• The company offers professional development and career growth opportunities, allowing employees to expand their skills and advance their careers.

ASSUMPTION: The Marketing Specialist role offers a unique opportunity for candidates to make a significant impact on WATI.io's growth in the LATAM region. The company's commitment to professional development and career growth opportunities makes it an attractive employer for mid-level marketing professionals.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Brazil

Geographic Context:

• The LATAM region is a diverse and dynamic market, with significant opportunities for growth and expansion.
• Brazil is the largest economy in the LATAM region and is home to a rapidly growing number of SMBs and large enterprises.
• The remote work arrangement allows the Marketing Specialist to work from anywhere in Brazil, offering flexibility and convenience.

Work Schedule: The Marketing Specialist is expected to work standard full-time hours, with the flexibility to adjust their schedule as needed to accommodate personal needs.

ASSUMPTION: The fully remote work arrangement offers the Marketing Specialist the opportunity to work from anywhere in Brazil, providing flexibility and convenience. The company's commitment to a collaborative and innovative work environment ensures that employees can thrive in this remote setting.

💼 Interview & Application Insights

Typical Process:

• The application process for this role will involve submitting a resume and cover letter through the provided link.
• Candidates who meet the qualifications will be invited to participate in a phone or video screening with the hiring manager.
• Successful candidates will then be invited to a more in-depth interview with additional team members to discuss their qualifications and fit for the role.
• The final step in the process will be a background check and reference check for the selected candidate.

Key Assessment Areas:

• Candidates will be assessed on their marketing experience, particularly in the LATAM region, and their ability to generate high-quality leads and manage digital and field marketing initiatives.
• The candidate's communication and project management skills will also be evaluated, as well as their proficiency in English, Portuguese, and Spanish.
• The candidate's cultural fit with the company's values and work environment will be considered during the interview process.

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, particularly in the LATAM region, and your ability to generate high-quality leads and manage digital and field marketing initiatives.
• Demonstrate your proficiency in English, Portuguese, and Spanish by including relevant examples in your application materials.
• Showcase your communication and project management skills by providing specific examples of your accomplishments in these areas.

ATS Keywords: Lead Generation, Digital Marketing, SEO Strategy, Field Marketing, Content Production, Branding, Data Analytics, Project Management, Communication, Collaboration, Event Management, Campaign Management, Content Creation, Customer Engagement, Market Research, Strategic Planning

ASSUMPTION: The application process for this role is subject to change based on business needs and may evolve over time. Candidates are encouraged to monitor the job listing for updates and to follow the application instructions carefully.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• SEO Agency Tools (e.g., SEMrush, Ahrefs, Moz)
• Event Management Software (e.g., Eventbrite, Bizzabo)
• Project Management Tools (e.g., Asana, Trello, Jira)
• Communication and Collaboration Tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The tools and technologies listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be comfortable learning and adapting to new tools and technologies as they arise.

👔 Cultural Fit Considerations

Company Values:

• Innovation: WATI.io values innovation and encourages employees to think outside the box and challenge the status quo.
• Collaboration: The company fosters a collaborative work environment where employees work together to achieve common goals.
• Customer Focus: WATI.io is committed to delivering exceptional customer experiences and values employees who prioritize customer needs.

Work Style:

• Results-Driven: The company values employees who are driven to achieve results and make a significant impact on the organization's growth.
• Adaptable: WATI.io values employees who are adaptable and able to thrive in a dynamic and rapidly changing environment.
• Data-Driven: The company values employees who use data to inform their decisions and drive continuous improvement.

Self-Assessment Questions:

• Do you have experience generating high-quality leads and managing digital and field marketing initiatives in the LATAM region?
• Are you comfortable working remotely and collaborating with cross-functional teams and external agencies to optimize campaigns and create high-value content?
• Do you have strong communication and project management skills, and are you proficient in English, Portuguese, and Spanish?
• Do you align with WATI.io's values of innovation, collaboration, and customer focus, and are you comfortable working in a results-driven, adaptable, and data-driven environment?

ASSUMPTION: WATI.io's commitment to innovation, collaboration, and customer focus creates a unique and dynamic work environment. The company values employees who are results-driven, adaptable, and data-driven, and who align with its core values.

⚠️ Potential Challenges

• The Marketing Specialist role requires a strong understanding of data analytics and tracking tools for channel attribution, which may be challenging for candidates without prior experience in digital marketing.
• The role involves managing external agencies, which may require strong communication and project management skills to ensure effective collaboration and campaign optimization.
• The fully remote work arrangement may present challenges for candidates who prefer an on-site work environment or struggle with remote work.
• The LATAM region is diverse and dynamic, with unique cultural nuances and market conditions that may present challenges for candidates without prior experience in the region.

ASSUMPTION: The potential challenges listed above are not exhaustive and may vary depending on the candidate's specific qualifications and experience. The ideal candidate will be able to overcome these challenges and thrive in the Marketing Specialist role.

📈 Similar Roles Comparison

• The Marketing Specialist role at WATI.io is similar to other marketing roles in the LATAM region, but with a focus on generating high-quality leads and managing digital and field marketing initiatives to drive engagement and build strong connections in the region.
• The role requires a strong understanding of data analytics and tracking tools for channel attribution, which is a common requirement for marketing roles in the IT Services and IT Consulting industry.
• The Marketing Specialist role offers an opportunity for career growth and professional development, with the potential to take on additional responsibilities and advance within the company.

ASSUMPTION: The Marketing Specialist role at WATI.io is unique in its focus on generating high-quality leads and managing digital and field marketing initiatives in the LATAM region. The role offers an opportunity for career growth and professional development, with the potential to take on additional responsibilities and advance within the company.

📝 Sample Projects

• Develop and execute a lead generation campaign targeting SMBs in Brazil, resulting in a 20% increase in qualified leads for the sales team.
• Optimize WATI.io's Google and Meta ad campaigns, resulting in a 15% increase in click-through rate and a 10% decrease in cost per acquisition.
• Plan and execute a regional event with a key partner, resulting in a 30% increase in brand awareness and a 20% increase in customer engagement.

ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives the Marketing Specialist may be responsible for in this role. The specific projects and outcomes may vary depending on business needs and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and initiatives that have been successful for WATI.io in the LATAM region?
• How does WATI.io collaborate with external agencies to optimize campaigns and create high-value content?
• What are the key priorities for the Marketing Specialist role in the first 90 days, and how will my performance be measured?
• How does WATI.io support the professional development and career growth of its employees?
• What are the key challenges and opportunities for the Marketing Specialist role in the LATAM region, and how can I contribute to WATI.io's growth and success in this market?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the Marketing Specialist role and WATI.io's goals and priorities in the LATAM region. Candidates are encouraged to ask additional questions during the interview process to gain a deeper understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, particularly in the LATAM region, and your ability to generate high-quality leads and manage digital and field marketing initiatives.
• Demonstrate your proficiency in English, Portuguese, and Spanish by including relevant examples in your application materials.
• Showcase your communication and project management skills by providing specific examples of your accomplishments in these areas.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.