📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: MYOB
🔹 Location: Melbourne, Australia
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Melbourne)
🚀 Job Overview
Key aspects of this role include:
- Designing and executing engaging marketing campaigns tailored to specific customer groups and products
- Collaborating with senior team members to deliver impactful results
- Measuring campaign performance and using data to improve strategies
- Supporting key events and managing smaller promotions
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on understanding customer needs and commercial goals.
📋 Key Responsibilities
✅ Plan and run marketing campaigns that align with customer needs, focusing on web and strategic partnership channels
✅ Collaborate with senior team members to complete initiatives and deliver impactful results
✅ Assist with large-scale campaigns and take ownership of smaller promotions, coordinating creative, offers and pricing across teams
✅ Develop engaging email series, webinars and content for partners to promote offers and share insights
✅ Support key events ensuring they are well-executed and meet business objectives
✅ Use data and analytics to track campaign performance and improve strategies, while understanding customer needs and commercial goals
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous improvement based on performance data.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a proven track record of creating successful campaigns
Required Skills:
- Proven experience creating marketing campaigns that get results
- Organized, detail-focused, and great at managing projects
- A great teammate who thrives in a fast-paced, collaborative environment
- Strong communicator with the ability to present ideas and influence others
- Familiar with marketing tools like HubSpot and Google Platforms
- Analytical approach with a knack for using data to inform decisions
- Adaptable and proactive, ready to tackle challenges in a dynamic setting
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: AUD 70,000 - 90,000 per annum (based on experience level and industry standards for marketing specialists in Melbourne)
Benefits:
- Flexible work environment (Flexperience)
- Financial assistance for home office setup
- Wellbeing support (Smiling Mind partnership)
- Learning opportunities (conferences, in-house training, LinkedIn Learning, study assistance)
- Generous leave options (up to an additional four weeks of purchased leave, parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, etc.)
- Access to best-in-class discounts and vouchers from leading retailers
Working Hours: Full-time (37.5 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range is based on industry standards for marketing specialists in Melbourne, with consideration for the company size and experience level. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: MYOB is a leading business management platform provider, offering solutions for accounting, payroll, tax, practice management, and more. They operate primarily in Australia and New Zealand, serving over 1.2 million businesses.
Company Size: MYOB has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: MYOB was founded in 1991 and has since grown to become a publicly-traded company listed on the ASX.
Company Description:
- MYOB offers a unified platform for businesses, providing tools for finance, operations, marketing, and more
- Their solutions are designed to help businesses start, survive, and succeed
- MYOB is committed to fostering a diverse and inclusive workplace
Company Specialties:
- Business management software
- Accounting and bookkeeping services
- Payroll and HR management
- Tax and compliance solutions
- Practice management for accountants and bookkeepers
Company Website: http://myob.com
ASSUMPTION: MYOB's focus on providing comprehensive business management solutions makes it an attractive option for marketing professionals looking to work in a dynamic and growing industry.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in campaign management, data analysis, and team collaboration.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, product, and customer success.
Work Arrangement: This role is based in Melbourne, with on-site work required. However, flexible work arrangements, including remote work, may be available.
Growth Opportunities:
- Progression to senior marketing roles within the team or broader organization
- Expanding skills and expertise through learning opportunities and mentorship programs
- Potential to work on high-impact projects and campaigns, driving business growth and customer engagement
ASSUMPTION: This role offers opportunities for professional development and growth, with a focus on building skills in campaign management, data analysis, and team collaboration.
🌍 Location & Work Environment
Office Type: MYOB's Melbourne office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 168 Cremorne St, Cremorne, Victoria 3121, AU
Geographic Context:
- Melbourne is the second-most populous city in Australia, with a thriving business and cultural scene
- The Cremorne neighborhood is a vibrant, up-and-coming area with easy access to public transportation and amenities
- MYOB's office is located near the Yarra River, offering scenic views and nearby parks
Work Schedule: The Marketing Specialist will work a standard full-time schedule (37.5 hours per week), with flexible hours and remote work options available.
ASSUMPTION: Working in MYOB's Melbourne office provides an engaging and collaborative work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director
- Background check and reference verification
Key Assessment Areas:
- Campaign planning and execution skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant campaign experience and results in your resume
- Tailor your cover letter to demonstrate your understanding of MYOB's business and the role's requirements
- Prepare examples of successful marketing campaigns you've worked on, focusing on strategy, execution, and results
- Research MYOB's business and industry to show your enthusiasm and understanding of the company
ATS Keywords: Marketing campaigns, customer groups, web channels, strategic partnerships, data analysis, campaign performance, event support, team collaboration
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' campaign management skills, data analysis abilities, and cultural fit.
🛠️ Tools & Technologies
- HubSpot (marketing automation and CRM)
- Google Analytics (web analytics)
- Microsoft Office Suite (project management and collaboration)
- Social media platforms (Facebook, LinkedIn, Twitter, etc.)
ASSUMPTION: Familiarity with these tools is preferred, but not strictly required. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Everyone's business
- Start, survive, succeed
- Your work matters
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and proactive
Self-Assessment Questions:
- How do you align with MYOB's company values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a fast-paced, collaborative environment, and how do you adapt to change?
- How do you approach data analysis and using data to inform decision-making in your marketing campaigns?
ASSUMPTION: MYOB values diversity and inclusion, seeking candidates who can contribute to a positive and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in marketing strategies and priorities
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other marketing specialist roles, this position places a stronger emphasis on data analysis and campaign performance measurement
- MYOB's focus on providing comprehensive business management solutions sets it apart from other companies in the industry
- This role offers opportunities for professional development and growth, with a focus on building skills in campaign management, data analysis, and team collaboration
ASSUMPTION: This role offers unique opportunities for marketing professionals looking to gain experience in campaign management, data analysis, and team collaboration in a dynamic and growing industry.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to drive customer engagement and conversions
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with the sales team to create targeted content and promotions for strategic partnership channels
ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for the Marketing Specialist role at MYOB.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for MYOB, and how will my work contribute to the company's success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does MYOB support the professional development and growth of its marketing team members?
- What is the typical career path for a Marketing Specialist at MYOB, and what opportunities exist for advancement within the team or broader organization?
- How does MYOB foster a collaborative and inclusive work environment, and what initiatives are in place to support diversity and inclusion?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant campaign experience and results
- Write a cover letter that demonstrates your understanding of MYOB's business and the role's requirements
- Prepare examples of successful marketing campaigns you've worked on, focusing on strategy, execution, and results
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
