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Marketing Specialist

Williams-Keepers LLC
Full-time
On-site
Columbia, Missouri, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist

πŸ”Ή Company: Williams-Keepers LLC

πŸ”Ή Location: Columbia, Missouri

πŸ”Ή Job Type: Full-time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 30, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site with some flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting integrated internal and external marketing initiatives
  • Focusing on in-house content creation, digital communication, branding, and marketing coordination
  • Collaborating with external consultants on website management, SEO, and select strategy functions
  • Working from either WK's Columbia or Jefferson City office with some travel between offices required

ASSUMPTION: This role requires a balance of independent work and collaboration with various teams and external consultants. Strong project management skills and the ability to work in a deadline-driven environment are crucial for success.

πŸ“‹ Key Responsibilities

βœ… Develop concise, compelling content for various marketing channels, including newsletters, blog posts, email campaigns, and social media posts

βœ… Assist with message development for talent recruitment campaigns and internal announcements

βœ… Draft and format client and prospective client proposals, presentations, and collateral materials

βœ… Maintain, update, and utilize client and prospect contact databases and email lists

βœ… Collaborate with external consultants on website updates, SEO optimization, content publishing workflow, and video production

βœ… Oversee digital content calendars and work with internal subject matter experts to ensure timely and relevant content delivery

βœ… Track and report on marketing metrics, including email performance, SEO insights, and content engagement

βœ… Ensure consistency in the use of the WK brand across all communication platforms and collateral materials

βœ… Develop and maintain an inventory of marketing assets, including partner/associate bios, fact sheets, service line descriptions, and other collateral materials

βœ… Collaborate with colleagues who coordinate special events and participate in industry niche activities, developing ideas for related content and providing communication support as needed

βœ… Coordinate and track firm sponsorship of community service events and similar opportunities

βœ… Provide strategic input for firm-sponsored events and associate recruiting efforts

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong writing, editing, and proofreading skills, as well as the ability to manage multiple projects independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field from an accredited institution

Experience: 2-5 years of experience in a similar marketing or communications role, preferably in a professional services environment

Required Skills:

  • Excellent analytical, writing, editing, proofreading, and graphic design skills
  • Ability to manage multiple projects independently in a deadline-driven environment
  • Strong collaboration skills and ability to work with cross-functional teams and external consultants
  • Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Familiarity with email marketing tools (e.g., Mailchimp, Constant Contact, or similar platform)
  • Experience with website content management systems (e.g., WordPress)
  • Knowledge of SEO best practices, including demonstrated ability with analyzing data, trend identification, and developing recommendations for improvement
  • Experience with CRM databases and social media platforms (LinkedIn, Facebook, etc.)

Preferred Skills:

  • Experience with Adobe Creative Suite or similar design software
  • Fluency in a second language

ASSUMPTION: While not explicitly stated, proficiency in design software and fluency in a second language could provide a competitive edge in this role.

πŸ’° Compensation & Benefits

Salary Range: $45,000 - $65,000 per year (Estimated based on industry standards for a Marketing Specialist with 2-5 years of experience in the accounting industry)

Benefits:

  • Health, dental, vision, life, and disability insurance
  • 401(k)/profit sharing plan
  • Paid time off and flextime

Working Hours: Full-time, typically 40 hours per week, with some flexibility for hybrid work arrangement

ASSUMPTION: The provided salary range is an estimate based on industry standards for a Marketing Specialist with the required experience level in the accounting industry. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Accounting. Williams-Keepers LLC is a certified public accounting (CPA) firm specializing in tax, audit, accounting and business consulting, employee benefit plan audits and administration, and valuation services.

Company Size: 51-200 employees. As one of the largest independently held public accounting firms in Missouri, WK offers a mix of a mid-sized company's resources and a smaller company's personal touch.

Founded: 1923. WK was founded in Columbia, Missouri, and currently has offices in Columbia and Jefferson City.

Company Description:

  • WK is committed to helping clients successfully navigate a complex financial world.
  • The firm is proud of its legacy and the people who have helped shape it.
  • WK is ranked among the top 300 accounting firms in the United States by Inside Public Accounting.

Company Specialties:

  • Tax
  • Audit
  • Accounting and Business Consulting
  • Employee Benefit Plan Audits and Administration
  • Valuation Services

Company Website: WK Careers

ASSUMPTION: As a well-established accounting firm, WK values its history and reputation while continually evolving to meet the needs of its clients and the changing business landscape.

πŸ“Š Role Analysis

Career Level: Mid-level. This role is suitable for a marketing professional with 2-5 years of experience seeking to grow within a mid-sized company.

Reporting Structure: The Marketing Specialist reports to members of WK’s executive leadership team.

Work Arrangement: Hybrid. This role offers a mix of on-site work from either WK's Columbia or Jefferson City office and some flexibility for remote work.

Growth Opportunities:

  • As WK continues to grow, there may be opportunities for the Marketing Specialist to take on more responsibilities or move into a management role.
  • The firm's commitment to professional development may provide opportunities for training and certification in marketing or related fields.
  • WK's diverse service offerings may present opportunities to gain experience in various aspects of marketing and communications.

ASSUMPTION: While not explicitly stated, WK's commitment to professional development and growth suggests that there may be opportunities for advancement within the company.

🌍 Location & Work Environment

Office Type: Hybrid. The Marketing Specialist can work from either WK's Columbia or Jefferson City office, with some travel between offices required.

Office Location(s): 2005 West Broadway, Suite 100, Columbia, Missouri 65203, US; 3220 West Edgewood, Suite E, Jefferson City, Missouri 65109, US

Geographic Context:

  • Columbia, Missouri, is a mid-sized city with a population of approximately 120,000 people.
  • The city is home to several universities and has a vibrant arts and culture scene.
  • Jefferson City, Missouri, is the state capital with a population of around 43,000 people.
  • The city offers a mix of urban and rural living with easy access to outdoor recreation opportunities.

Work Schedule: Full-time, typically 40 hours per week, with some flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing for a more personalized work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-person or virtual interview with the hiring manager and/or team members
  • Background check and reference checks
  • Job offer and onboarding

Key Assessment Areas:

  • Writing and editing skills
  • Project management and organizational skills
  • Collaboration and communication skills
  • Understanding of marketing principles and best practices

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Provide specific examples of your marketing and communication achievements
  • Demonstrate your understanding of the accounting industry and WK's services

ATS Keywords: Marketing Specialist, Content Creation, Digital Communication, Branding, Marketing Coordination, SEO, Analytical Skills, Writing Skills, Editing Skills, Graphic Design Skills, Project Management, Collaboration Skills, Email Marketing, CRM Databases, Social Media Management

ASSUMPTION: As a mid-sized accounting firm, WK may use an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application stand out.

πŸ› οΈ Tools & Technologies

  • Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Email marketing tools (e.g., Mailchimp, Constant Contact, or similar platform)
  • Website content management systems (e.g., WordPress)
  • SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
  • CRM databases (e.g., Salesforce, HubSpot, Zoho CRM)
  • Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)

ASSUMPTION: While not explicitly stated, proficiency in industry-standard marketing and communication tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Expertise
  • Objectivity
  • Confidentiality
  • Respect
  • Teamwork

Work Style:

  • Collaborative
  • Results-driven
  • Adaptable
  • Professional

Self-Assessment Questions:

  • Do you have a strong commitment to maintaining confidentiality and integrity in your work?
  • Are you comfortable working in a team environment and collaborating with various departments and external consultants?
  • Do you have a proactive and adaptable work style, with a focus on delivering results?

ASSUMPTION: As a professional services firm, WK values integrity, expertise, and a strong work ethic. Candidates who demonstrate a commitment to these values and a collaborative work style will likely be a good fit for the company.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Balancing independent work and collaboration with various teams and external consultants
  • Adapting to changes in the marketing landscape and industry trends
  • Working in a hybrid environment, requiring some travel between offices

ASSUMPTION: While WK offers a supportive work environment, this role may present challenges related to managing multiple projects, balancing independent and collaborative work, and adapting to changes in the marketing landscape.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing specialist roles, this position may offer more exposure to senior leadership and strategic decision-making processes due to WK's mid-sized company structure.
  • As an accounting firm, WK may have unique marketing challenges and opportunities compared to other industries, such as a focus on B2B marketing and thought leadership content.
  • Career progression in this role may involve moving into a marketing management position or specializing in a specific aspect of marketing, such as digital marketing or event planning.

ASSUMPTION: While this role shares similarities with other marketing specialist positions, its unique aspects, such as working in the accounting industry and WK's mid-sized company structure, may present distinct opportunities and challenges.

πŸ“ Sample Projects

  • Developing and executing a content marketing strategy to increase website traffic and engagement
  • Collaborating with external consultants to optimize the firm's website for SEO and improve user experience
  • Managing the planning and execution of a firm-wide event, including vendor management, logistics, and promotion

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of independence and collaboration required for success in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does WK support the professional development and growth of its marketing team members?
  • What are the most significant marketing challenges and opportunities facing WK in the next 1-3 years?
  • How does WK approach work-life balance and flexibility for its employees?
  • What are the key priorities for this role in the first 30-60-90 days?

ASSUMPTION: Asking these questions can help you better understand the work environment, company culture, and expectations for this role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of your marketing and communication achievements to demonstrate your qualifications
  • Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.