🔹 Job Title: Marketing Specialist
🔹 Company: Williams-Keepers LLC
🔹 Location: Columbia, Missouri
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with some flexibility
Key aspects of this role include:
ASSUMPTION: This role requires a balance of independent work and collaboration with various teams and external consultants. Strong project management skills and the ability to work in a deadline-driven environment are crucial for success.
✅ Develop concise, compelling content for various marketing channels, including newsletters, blog posts, email campaigns, and social media posts
✅ Assist with message development for talent recruitment campaigns and internal announcements
✅ Draft and format client and prospective client proposals, presentations, and collateral materials
✅ Maintain, update, and utilize client and prospect contact databases and email lists
✅ Collaborate with external consultants on website updates, SEO optimization, content publishing workflow, and video production
✅ Oversee digital content calendars and work with internal subject matter experts to ensure timely and relevant content delivery
✅ Track and report on marketing metrics, including email performance, SEO insights, and content engagement
✅ Ensure consistency in the use of the WK brand across all communication platforms and collateral materials
✅ Develop and maintain an inventory of marketing assets, including partner/associate bios, fact sheets, service line descriptions, and other collateral materials
✅ Collaborate with colleagues who coordinate special events and participate in industry niche activities, developing ideas for related content and providing communication support as needed
✅ Coordinate and track firm sponsorship of community service events and similar opportunities
✅ Provide strategic input for firm-sponsored events and associate recruiting efforts
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong writing, editing, and proofreading skills, as well as the ability to manage multiple projects independently.
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field from an accredited institution
Experience: 2-5 years of experience in a similar marketing or communications role, preferably in a professional services environment
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in design software and fluency in a second language could provide a competitive edge in this role.
Salary Range: $45,000 - $65,000 per year (Estimated based on industry standards for a Marketing Specialist with 2-5 years of experience in the accounting industry)
Benefits:
Working Hours: Full-time, typically 40 hours per week, with some flexibility for hybrid work arrangement
ASSUMPTION: The provided salary range is an estimate based on industry standards for a Marketing Specialist with the required experience level in the accounting industry. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
Industry: Accounting. Williams-Keepers LLC is a certified public accounting (CPA) firm specializing in tax, audit, accounting and business consulting, employee benefit plan audits and administration, and valuation services.
Company Size: 51-200 employees. As one of the largest independently held public accounting firms in Missouri, WK offers a mix of a mid-sized company's resources and a smaller company's personal touch.
Founded: 1923. WK was founded in Columbia, Missouri, and currently has offices in Columbia and Jefferson City.
Company Description:
Company Specialties:
Company Website: WK Careers
ASSUMPTION: As a well-established accounting firm, WK values its history and reputation while continually evolving to meet the needs of its clients and the changing business landscape.
Career Level: Mid-level. This role is suitable for a marketing professional with 2-5 years of experience seeking to grow within a mid-sized company.
Reporting Structure: The Marketing Specialist reports to members of WK’s executive leadership team.
Work Arrangement: Hybrid. This role offers a mix of on-site work from either WK's Columbia or Jefferson City office and some flexibility for remote work.
Growth Opportunities:
ASSUMPTION: While not explicitly stated, WK's commitment to professional development and growth suggests that there may be opportunities for advancement within the company.
Office Type: Hybrid. The Marketing Specialist can work from either WK's Columbia or Jefferson City office, with some travel between offices required.
Office Location(s): 2005 West Broadway, Suite 100, Columbia, Missouri 65203, US; 3220 West Edgewood, Suite E, Jefferson City, Missouri 65109, US
Geographic Context:
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing for a more personalized work environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Specialist, Content Creation, Digital Communication, Branding, Marketing Coordination, SEO, Analytical Skills, Writing Skills, Editing Skills, Graphic Design Skills, Project Management, Collaboration Skills, Email Marketing, CRM Databases, Social Media Management
ASSUMPTION: As a mid-sized accounting firm, WK may use an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application stand out.
ASSUMPTION: While not explicitly stated, proficiency in industry-standard marketing and communication tools is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: As a professional services firm, WK values integrity, expertise, and a strong work ethic. Candidates who demonstrate a commitment to these values and a collaborative work style will likely be a good fit for the company.
ASSUMPTION: While WK offers a supportive work environment, this role may present challenges related to managing multiple projects, balancing independent and collaborative work, and adapting to changes in the marketing landscape.
ASSUMPTION: While this role shares similarities with other marketing specialist positions, its unique aspects, such as working in the accounting industry and WK's mid-sized company structure, may present distinct opportunities and challenges.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of independence and collaboration required for success in this role.
ASSUMPTION: Asking these questions can help you better understand the work environment, company culture, and expectations for this role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.