📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Inato
🔹 Location: US - NYC OFFICE or REMOTE on EASTERN TIME ZONE
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Eastern Time Zone)
🚀 Job Overview
Key aspects of this role include:
- Overseeing Inato's corporate LinkedIn account and growing its audience
- Collaborating on content strategy and execution for blog posts, marketing materials, and events
- Coordinating logistics for U.S. and European industry events
- Supporting post-event analysis and communications
- Assisting with tracking marketing analytics and campaign success
ASSUMPTION: This role requires a proactive self-starter with strong communication skills and a passion for making a difference in the healthcare industry. The ideal candidate will have experience in B2B marketing, preferably in healthcare or technology sectors.
📋 Key Responsibilities
✅ Oversee Inato's corporate LinkedIn account: plan, create, and publish weekly content; monitor engagement metrics and adjust strategies to grow our audience.
✅ Draft and manage blog posts, collaborating on content strategy and execution.
✅ Assist in the creation of written and visual content for marketing materials such as decks, one-pagers, case studies, email campaigns, and our website
✅ Coordinate logistics for U.S. and European industry events, including supporting event briefings, promotional content, and vendor management
✅ Support post-event analysis and communications, including follow-up campaigns and ROI reporting.
✅ Assist with tracking marketing analytics and campaign success using relevant tools (primarily HubSpot)
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing, Communications, or a related field.
Experience: 2-4 years of experience in a marketing role, preferably for a B2B company in the healthcare or technology sectors.
Required Skills:
- Strong verbal and written communication skills
- Exceptional time management and organization
- Proactive mindset
- Some knowledge of common marketing tools (primarily Hubspot and Canva)
Preferred Skills:
- Experience with event planning and logistics
- Familiarity with the healthcare or pharmaceutical industry
ASSUMPTION: Candidates with relevant experience in marketing, even if they lack a degree in the field, are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 a year
Benefits:
- 6 Weeks Vacation
- 9 Holidays
- 4 Floating Holidays
- 16 Weeks Of Paid Maternity Leave
- Comprehensive Health Insurance
- Competitive Salary
- Equity
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing specialists with 2-4 years of experience in the healthcare or technology sectors.
📌 Applicant Insights
🔍 Company Context
Industry: Healthtech, Software Development
Company Size: 51-200 employees
Founded: 2016
Company Description:
- Inato is a Tech for Good company striving to bring clinical research to each and every patient, regardless of who they are or where they live.
- Their platform connects global pharmaceutical companies with a broader range of research sites, expanding access to clinical trials and making them more inclusive and efficient.
- Inato has been recognized for its innovative approach, receiving awards such as Fast Company’s Most Innovative Companies of 2024, Fierce Healthcare’s Fierce 15, and Built In's Best Places to Work 2025.
Company Specialties:
- pharmaceutical industry
- Healthtech
- Software Engineering
- Machine learning
- AI
- Clinical Research
- Clinical Research Sites
- and Feasibility
Company Website: https://inato.com
ASSUMPTION: Inato's mission-driven approach and commitment to expanding access to clinical trials make it an attractive workplace for candidates passionate about healthcare and technology.
📊 Role Analysis
Career Level: Mid-level Marketing Specialist
Reporting Structure: This role reports directly to the VP of Marketing and works closely with the broader marketing team.
Work Arrangement: This role is remote with a requirement to work on Eastern Time Zone hours.
Growth Opportunities:
- As Inato continues to grow, there may be opportunities for the Marketing Specialist to take on more responsibilities or move into a management role.
- The company's focus on innovation and expansion into new markets could present opportunities for the Marketing Specialist to gain experience in new areas.
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Inato has offices in Paris, France, and New York, USA, but this role can be performed remotely from the Eastern Time Zone.
Office Location(s): 3, Impasse de la Planchette, Paris, Île-de-France 75003, FR and New York, New York 10007, US
Geographic Context:
- The Eastern Time Zone covers 15 U.S. states and two Canadian provinces, providing a large talent pool for remote workers.
- The time zone also overlaps with many European countries, facilitating international collaboration.
Work Schedule: Full-time (40 hours/week) with flexible hours to accommodate remote work.
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to live in various locations within the Eastern Time Zone.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Marketing and communication skills
- Creativity and strategic thinking
- Analytical skills and data-driven decision-making
- Cultural fit with Inato's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Demonstrate your understanding of Inato's mission and how your skills align with the company's goals.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
ATS Keywords: Marketing, Content Creation, Campaign Execution, Event Logistics, Social Media Management, Analytics Tracking, Communication, Time Management, Organization, Proactive Mindset, B2B, Healthcare, Technology
ASSUMPTION: Inato's interview process is designed to assess candidates' skills and cultural fit, with a focus on their ability to contribute to the company's mission and growth.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform)
- Canva (graphic design platform)
- LinkedIn (social media platform)
- Other tools may be used based on the specific needs of marketing campaigns and events
ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Inato's mission is to bring clinical trials to each and every patient.
- Innovative: The company is committed to finding new ways to expand access to clinical trials.
- Collaborative: Inato works closely with pharmaceutical companies, research sites, and other stakeholders to achieve its goals.
Work Style:
- Proactive: Inato values employees who take initiative and drive results.
- Adaptable: The company's fast-paced environment requires employees to be able to pivot and adapt quickly.
- Data-driven: Inato uses data to inform its decisions and measure success.
Self-Assessment Questions:
- Do you share Inato's passion for making clinical trials more accessible and inclusive?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have strong communication skills and the ability to work collaboratively with diverse teams?
ASSUMPTION: Candidates who align with Inato's values and work style will be the best fit for this role and the company's mission.
⚠️ Potential Challenges
- [Challenge 1: Balancing multiple projects and deadlines]
- [Challenge 2: Working remotely and maintaining productivity]
- [Challenge 3: Adapting to a fast-paced, growing company]
- [Challenge 4: Navigating a complex and regulated industry (clinical research)]
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive mindset, and a commitment to Inato's mission.
📈 Similar Roles Comparison
- [Comparison point 1: Marketing Specialist vs. Marketing Coordinator - The Marketing Specialist role requires more strategic thinking and leadership, while the Coordinator role focuses more on execution and support.]
- [Comparison point 2: Inato vs. Traditional Pharmaceutical Companies - Inato's focus on innovation and expansion into new markets offers unique opportunities for growth and learning.]
- [Comparison point 3: Marketing in Healthcare vs. Other Industries - Marketing in healthcare requires a strong understanding of regulatory requirements and a focus on patient-centric communication.]
ASSUMPTION: This role offers a unique blend of marketing and healthcare experience, with the opportunity to make a significant impact on a growing company.
📝 Sample Projects
- [Project example 1: Launching a successful LinkedIn campaign to grow Inato's audience]
- [Project example 2: Planning and executing a virtual event for research sites and pharmaceutical companies]
- [Project example 3: Developing a content marketing strategy to educate healthcare professionals about Inato's platform]
ASSUMPTION: These projects demonstrate the range of responsibilities and opportunities available to the Marketing Specialist in this role.
❓ Key Questions to Ask During Interview
- [Question 1: Can you describe the marketing team's structure and how this role fits into it?]
- [Question 2: How does Inato measure the success of its marketing campaigns?]
- [Question 3: What are the biggest challenges facing the marketing team currently, and how can this role help address them?]
- [Question 4: How does Inato support the professional development of its employees?]
- [Question 5: What is the company's long-term vision for expanding access to clinical trials, and how does this role contribute to that vision?]
ASSUMPTION: These questions demonstrate the candidate's interest in the role and their understanding of Inato's mission and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Follow up with Inato within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
