Marketing Specialist

📌 Core Information

🔹 Job Title: Partner Marketing Specialist

🔹 Company: AVEVA

🔹 Location: Cairo, Al Qāhirah, Egypt

🔹 Job Type: Hybrid

🔹 Category: Industrial Software

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in the office)

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing demand generation campaigns for the EMEA partner ecosystem.
• Facilitating effective lead management and acting as an escalation point as needed.
• Collaborating cross-functionally with marketing and sales teams.
• Supporting the coordination of Partner Marketing events.

ASSUMPTION: The role emphasizes digital marketing and partner collaboration; there is an implied need for expertise in these areas even if not directly stated.

📋 Key Responsibilities

✅ Own the execution of demand generation campaigns in collaboration with partners and the channel sales team.

✅ Ensure effective lead management and serve as an escalation point.

✅ Manage procurement and lead passing processes of campaigns.

✅ Run bespoke market intelligence reports for partners.

✅ Collaborate with regional marketing teams to optimize campaign outcomes.

✅ Support in event management, including logistics and presentation preparations.

✅ Administer Marketing Development Funds (MDF) for partners.

✅ Develop and own partner scopes from end to end, including defining strategy and business impact.

ASSUMPTION: Emphasis is placed on analytical and project management skills as these tasks imply a complex and dynamic marketing environment.

🎯 Required Qualifications

Education: Not specified

Experience: At least 2-5 years in a similar marketing role.

Required Skills:

• Strong interpersonal and analytical skills.
• Proficiency in English and Excel.
• Ability to manage projects and work independently.

Preferred Skills:

• Experience with Marketo, Salesforce, and data tools like PowerBI.
• Comfortable with ambiguity and possess a data-driven mindset.

ASSUMPTION: The role likely assumes candidates are familiar with B2B marketing tools and possess a strong foundation in digital marketing strategies.

💰 Compensation & Benefits

Salary Range: Not specified, competitive based on market standards for similar roles in the region.

Benefits:

• Comprehensive health benefits
• Professional development opportunities
• Flexible working environment

Working Hours: 40 hours per week with potential flexibility

ASSUMPTION: Given AVEVA's global presence, benefits likely include global-standard packages such as health and development opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development with a focus on Industrial Solutions

Company Size: 5,001-10,000 employees, indicating a robust support structure and diverse opportunities for growth.

Founded: Date not specified, but the company has a longstanding global presence.

Company Description:

• A leader in innovative industrial software solutions.
• Committed to sustainability and diversity.
• Recognized globally for its innovative and collaborative approach to industrial technology.

Company Specialties:

• Industrial Internet of Things (IIOT)
• Digital Transformation
• Cloud Solutions

Company Website: https://www.aveva.com

ASSUMPTION: The company operates in a niche industry with high growth potential, appealing to those interested in innovative technology solutions.

📊 Role Analysis

Career Level: Intermediate

Reporting Structure: Reports to the EMEA Partner Marketing leader, indicating a flat structure with significant responsibility.

Work Arrangement: Hybrid working model supporting work-life balance.

Growth Opportunities:

• Develop expertise in partner marketing strategies.
• Engage with a global network of professionals.
• Opportunities to lead high-impact projects.

ASSUMPTION: Provides significant exposure to cross-functional teams, offering broad career advancement opportunities in marketing.

🌍 Location & Work Environment

Office Type: Modern office settings supporting hybrid work arrangements.

Office Location(s): Cairo and optionally Madrid.

Geographic Context:

• Centrally located in major city areas.
• Well-connected to public transportation and business hubs.
• Potential for multicultural interactions and learning.

Work Schedule: Typically 9-5 with flexibility for accommodating project needs.

ASSUMPTION: The location supports a vibrant work life, with cultural diversity enhancing professional experiences.

💼 Interview & Application Insights

Typical Process:

• Submission of application through the AVEVA careers portal.
• Screening by HR and initial interview.
• Technical/role-specific interview with the marketing team.
• Final interview with EMEA Partner Marketing leader.

Key Assessment Areas:

• Analytical and problem-solving abilities.
• Communication and teamwork skills.
• Familiarity with digital marketing tools.

Application Tips:

• Highlight relevant experience in partner marketing or similar roles.
• Demonstrate a data-driven approach and adaptability.
• Include examples of successful project management.

ATS Keywords: Demand Generation, Cross-Functional Collaboration, Process Compliance, Salesforce, Marketo

ASSUMPTION: The selection process is rigorous due to the role’s significant responsibility within the EMEA marketing team, focusing on strategic alignment with partners.

🛠️ Tools & Technologies

• Marketo for marketing automation
• Salesforce CRM for lead management
• PowerBI for data analysis
• Wrike for project management

ASSUMPTION: Usage of advanced tools suggests a need for tech-savvy individuals with experience in digital marketing environments.

👔 Cultural Fit Considerations

Company Values:

• Commitment to sustainability and innovation
• Inclusiveness and diversity in the workplace
• Transparency and integrity

Work Style:

• Collaborative and cross-functional teamwork
• Proactive and self-driven work approach
• Adaptable to change and dynamic project environments

Self-Assessment Questions:

• Do you have experience in managing demand generation campaigns?
• Are you comfortable working in a hybrid environment?
• How do you handle ambiguity and dynamic work situations?

ASSUMPTION: A strong cultural fit involves being open-minded, innovative, and committed to growth and collaboration.

⚠️ Potential Challenges

• Balancing multiple high-impact marketing campaigns simultaneously
• Navigating cross-cultural and multi-regional partner expectations
• Ensuring alignment with ever-evolving industry trends
• Handling complex data with limited initial guidance

ASSUMPTION: The role plays a crucial strategic part in the partner ecosystem's success, requiring resilience and flexibility.

📈 Similar Roles Comparison

• Marketing Coordinator roles focus more on implementation, whereas this role includes strategic execution and management.
• Compared to a traditional Marketing Manager, this position involves direct partner alignment and cross-functional collaboration.
• Faster-paced and more dynamic compared to typical in-house marketing roles.

ASSUMPTION: A comparison helps highlight the unique challenges and dynamics that come with managing partner marketing efforts.

📝 Sample Projects

• Lead a regional demand generation campaign targeting specific market verticals.
• Develop a cross-functional strategy to enhance partner engagement and KPIs.
• Coordinate a major in-person Partner Marketing event.

ASSUMPTION: The projects emphasize strategic experience in managing diverse marketing activities and the ability to drive partner engagement successfully.

❓ Key Questions to Ask During Interview

• How does AVEVA define success for this role?
• What are the immediate expectations for the first 90 days?
• Can you provide insights into the team's culture and dynamics?
• How do you measure the effectiveness of partnership campaigns?
• What support is available for professional development?

ASSUMPTION: Asking these questions can help clarify job expectations, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a cover letter highlighting relevant experience.
• Research AVEVA's market presence and current campaigns.
• Gather examples of past project successes.
• Ensure your resume is optimized for ATS with relevant keywords.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.