📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Malvern Panalytical
🔹 Location: Malvern, GB (Hybrid) & Almelo, NL (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Malvern & Almelo)
🚀 Job Overview
Key aspects of this role include:
- Planning and delivering online and offline marketing campaigns
- Collaborating with internal teams and external stakeholders
- Managing a marketing budget of EUR 50,000
- Supporting global planning, creation, and activation of marketing assets
- Driving organic growth in the pharmaceuticals industry
ASSUMPTION: This role requires a strategic mindset and strong project management skills to coordinate campaigns and resources effectively.
📋 Key Responsibilities
✅ Plan and deliver online and offline marketing campaigns in collaboration with internal teams and external stakeholders
✅ Lead the translation of strategic initiatives into impactful marketing efforts to drive organic growth in the pharmaceuticals industry
✅ Manage a marketing budget of EUR 50,000, ensuring effective and creative use of funds
✅ Support global planning, creation, and activation of marketing assets aligned with buyer journeys
✅ Manage external partners such as agencies, copywriters, and video producers to deliver high-quality assets on time
✅ Collaborate cross-functionally to gather insights, optimize marketing content, and execute data-driven campaigns
ASSUMPTION: The role requires strong communication skills and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: BA, BSc, MSc in Business, Marketing, Communications, or equivalent (e.g., NIMA A/B)
Experience: 3+ years of experience in professional marketing environments
Required Skills:
- Proven track record in managing marketing assets and executing successful campaigns
- Versatile self-starter with strong initiative, autonomy, and ability to prioritize effectively
- Strategic and analytical thinker who can translate complex strategies into actionable tactics
- Creative mindset with a flair for out-of-the-box campaign planning and marketing innovation
- Strong communication and tech skills, with a positive attitude, team spirit, and great sense of humour
Preferred Skills:
- B2B marketing expertise and awareness of current trends
- Experience with Pardot (Salesforce), JIRA, and LinkedIn marketing
- Proficiency in both online and offline marketing strategies
ASSUMPTION: Candidates with experience in the pharmaceuticals industry or relevant transferable skills may be at an advantage.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 (Estimated, based on industry standards for 2-5 years of experience in Marketing)
Benefits:
- Competitive Salary
- Bonus
- Benefits
- 25 Holidays
- Pension Scheme
Working Hours: Flexitime (core hours 10.00am - 12.00pm and 2.00pm - 3.00pm)
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Computers and Electronics Manufacturing, with a focus on analytical instruments and particle analysis
Company Size: 1,001-5,000 employees, providing a large, diverse work environment with ample opportunities for growth and collaboration
Founded: Malvern Panalytical was founded in 1967, with a rich history in material analysis and a strong global presence
Company Description:
- Malvern Panalytical is a global leader in the analytics of material and life sciences
- The company offers a wide range of analytical technologies, including laser diffraction, microcalorimetry, and X-ray diffraction
- Malvern Panalytical is committed to achieving Net Zero in its operations by 2030 and across its total value chain by 2040
Company Specialties:
- Laser diffraction
- Microcalorimetry
- Nanoparticle Tracking Analysis
- Taylor Dispersion Analysis
- X-ray diffraction
- X-ray fluorescence
- Resonant Mass Measurement
- Borate fusion
- Gel Permeation Chromatography
- Image analysis
- Light scattering
- Pulsed Fast Thermal Neutron Activation
- X-ray scattering
- Laboratory automation
- Ground truthing
- Visible-near-infrared spectroscopy
- Remote sensing
- Near-infrared spectroscopy
- Raman Spectroscopy
Company Website: http://www.malvernpanalytical.com
ASSUMPTION: Malvern Panalytical's diverse range of specialties and global presence offer numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and progression within the global marketing team
Reporting Structure: The role reports to the Global Marketing Manager and collaborates with various internal teams and external stakeholders
Work Arrangement: Hybrid work arrangement, with flexibility to work from either the Malvern, GB or Almelo, NL office
Growth Opportunities:
- Progression within the global marketing team, as the company continues to grow and expand its offerings
- Potential to take on additional responsibilities and manage larger marketing budgets over time
- Opportunities to work on international marketing campaigns and gain exposure to global markets
ASSUMPTION: The global nature of the role and the company's commitment to growth provide ample opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with on-site amenities, including a restaurant and gym discounts
Office Location(s): Malvern, GB & Almelo, NL
Geographic Context:
- Malvern, GB: A picturesque town in Worcestershire, UK, with a strong scientific and technological heritage
- Almelo, NL: A vibrant city in the Netherlands, known for its rich history and cultural attractions
Work Schedule: Flexitime, with core hours from 10.00am to 12.00pm and 2.00pm to 3.00pm, offering a good work-life balance
ASSUMPTION: The hybrid work arrangement and flexible work schedule provide a good balance between work and personal life, while the modern office spaces foster collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Global Marketing Manager
- In-depth interview with the Global Marketing Manager and a member of the marketing team
- Final interview with the Global Marketing Director
Key Assessment Areas:
- Campaign planning and execution skills
- Budget management and resource allocation
- Cross-functional collaboration and stakeholder management
- Strategic thinking and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Provide specific examples of successful marketing campaigns you have managed and the results you achieved
- Demonstrate your understanding of the pharmaceuticals industry and the role's requirements
ATS Keywords: Marketing Campaigns, Budget Management, Stakeholder Management, Strategic Planning, Pharmaceuticals Industry
ASSUMPTION: The interview process is designed to assess the candidate's marketing skills, industry knowledge, and cultural fit within the global marketing team.
🛠️ Tools & Technologies
- Pardot (Salesforce)
- JIRA
- LinkedIn Marketing
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: The role requires proficiency in marketing automation tools, project management software, and social media marketing platforms.
👔 Cultural Fit Considerations
Company Values:
- Precision
- Purpose
- Collaboration
Work Style:
- Results-driven and proactive
- Strong team player with excellent communication skills
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a proven track record of managing successful marketing campaigns in the pharmaceuticals industry?
- Are you comfortable working in a global, cross-functional team and managing external stakeholders?
- Do you thrive in a fast-paced, dynamic work environment and enjoy taking on new challenges?
ASSUMPTION: Malvern Panalytical values a diverse and inclusive culture, where employees are encouraged to bring their unique perspectives and experiences to the team.
⚠️ Potential Challenges
- Managing a marketing budget and ensuring effective use of funds
- Collaborating with various internal teams and external stakeholders
- Working in a fast-paced, dynamic global environment
- Adapting to changes in marketing strategies and priorities
ASSUMPTION: The role presents both opportunities and challenges, requiring strong project management skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role differs from other marketing positions in its focus on the pharmaceuticals industry and the requirement to manage a marketing budget
- Malvern Panalytical's global presence and commitment to growth provide unique opportunities for professional development and career advancement
- Candidates with experience in B2B marketing and relevant industry knowledge may find this role particularly appealing
ASSUMPTION: The global nature of the role and the company's commitment to growth set this position apart from similar marketing roles in the industry.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new pharmaceutical product
- Managing a marketing budget to optimize resources and maximize campaign impact
- Collaborating with external partners to create high-quality marketing assets and deliver them on time
ASSUMPTION: The role involves a wide range of marketing projects, requiring strong project management skills and adaptability.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the global marketing team's long-term strategy?
- What opportunities are there for professional development and growth within the global marketing team?
- How does Malvern Panalytical support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides an opportunity to assess the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you have managed and the results you achieved
- Research the pharmaceuticals industry and Malvern Panalytical's offerings to demonstrate your understanding of the role's requirements
- Follow up with the Global Marketing Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
