📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Alphabe Insight Inc
🔹 Location: Orlando, FL, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-27
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing initiatives
- Conducting market research and analyzing trends
- Collaborating with cross-functional teams to produce high-quality materials
- Monitoring campaign performance and providing data-driven insights
- Supporting sales efforts with marketing materials and lead generation
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving business growth through effective marketing strategies.
📋 Key Responsibilities
✅ Develop and execute effective marketing strategies and campaigns
✅ Conduct market research and analyze trends to identify opportunities
✅ Collaborate with design and content teams to produce high-quality marketing materials
✅ Monitor campaign performance and prepare reports with insights and recommendations
✅ Assist in planning and organizing promotional events
✅ Manage marketing budgets and ensure cost-efficiency
✅ Maintain brand consistency across all projects and platforms
✅ Support the sales team with marketing materials and lead generation efforts
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous improvement based on performance data.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 2+ years of experience in a marketing role
Required Skills:
- Strong analytical, organizational, and communication skills
- Proficiency in Microsoft Office Suite and marketing tools (e.g., Google Analytics, CRM platforms)
- Ability to manage multiple projects and meet deadlines
- Creative mindset with attention to detail
Preferred Skills:
- Experience with marketing automation tools
- Fluency in a second language
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and fluency in a second language could provide a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $66,000 - $72,000 annually
Benefits:
- Opportunities for professional growth and career advancement
- Comprehensive health, dental, and vision insurance
- Paid time off and holidays
- Ongoing training and development programs
- Collaborative and innovative work environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for marketing specialists with 2-5 years of experience in the Orlando, FL area.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand is a dynamic PR and branding agency focused on storytelling, trendsetting, and problem-solving
- The company aims to disrupt the status quo and redefine the art of storytelling in the PR and branding world
- They believe in the power of authenticity, creativity, and strategic thinking to captivate hearts, minds, and imaginations
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: https://www.signaltrubrand.com
ASSUMPTION: While the job listing is for Alphabe Insight Inc, the company description and specialties provided are for Signal Tru Brand, as the job listing was scraped from their website.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth
Reporting Structure: This role may report to the Marketing Director or a similar position
Work Arrangement: On-site, full-time position with opportunities for professional development
Growth Opportunities:
- Potential career advancement within the marketing department
- Opportunities to work on diverse projects and campaigns
- Chance to gain experience in a dynamic and innovative work environment
ASSUMPTION: Growth opportunities may include promotions, increased responsibilities, or exposure to new aspects of marketing.
🌍 Location & Work Environment
Office Type: On-site office in Orlando, FL
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Orlando, FL is a vibrant city with a growing job market and diverse industries
- The city offers a mix of urban and suburban living options
- Orlando has a humid subtropical climate with mild winters and hot, humid summers
Work Schedule: Full-time, Monday-Friday, with occasional evening or weekend events
ASSUMPTION: The work schedule may vary depending on campaign deadlines and event requirements.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing strategy and campaign development
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've worked on
- Research the company and be ready to discuss how your skills and experience align with their mission and values
ATS Keywords: Marketing strategy, campaign development, market research, analytics, collaboration, brand management, lead generation, event planning
ASSUMPTION: The application process may include additional steps or assessments, depending on the company's hiring practices.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Analytics
- CRM platforms (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The specific marketing automation tools used may vary depending on the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Creativity
- Innovation
- Authenticity
- Strategic thinking
Work Style:
- Collaborative
- Innovative
- Data-driven
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you comfortable working with data and using it to inform marketing strategies?
- Do you have a proven track record of driving results through effective marketing campaigns?
ASSUMPTION: Cultural fit is essential for success in this role, as the company values creativity, innovation, and strategic thinking.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Working with a diverse range of stakeholders, including clients and internal teams
- Keeping up with industry trends and best practices in marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses on day-to-day marketing tasks and may have less strategic responsibility
- Marketing Manager: Oversees the marketing department and may have more supervisory responsibilities
- Digital Marketing Specialist: Focuses on online marketing channels and may have more technical responsibilities
ASSUMPTION: This role is well-suited for candidates seeking a mid-level marketing position with a mix of strategic and tactical responsibilities.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product
- Conducting market research to identify new opportunities for brand expansion
- Collaborating with the design team to create visually appealing marketing materials
- Analyzing campaign performance data to optimize future marketing efforts
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall business strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional growth and development of its employees?
- What is the typical career path for someone in this role?
- How does the company measure the success of its marketing efforts?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've worked on
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
