📌 Core Information
🔹 Job Title: Marketing Specialist (1.0 FTE/Days)
🔹 Company: Franciscan Alliance, Inc.
🔹 Location: Indianapolis Education & Support Srvcs Center, Indianapolis, IN
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the cardiovascular service line in marketing initiatives across Franciscan Alliance.
- Managing and coordinating promotional materials, advertising assets, and digital content.
- Collaborating with community outreach managers for marketing and community outreach strategies.
- Creating content for social media platforms and service line webpages.
- Representing the hospital and coordinating with others in various marketing and communications activities.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously in a fast-paced environment.
📋 Key Responsibilities
✅ Manage and coordinate promotional materials, advertising assets, and patient testimonials in collaboration with the system marketing team.
✅ Monitor and manage CRM campaigns with the service line director, including web pages, emails, downloadable materials, promotional incentives, and contact center workflow.
✅ Develop and maintain positive relationships with coworkers, administrative staff, business development, and clinical staff to promote new and existing Franciscan products and services.
✅ Collaborate with community outreach managers to support marketing and community outreach strategies, including sponsorships, events, health fairs, seminars, and webinars.
✅ Work with the social media team to create a content calendar for the service line across the system, including coordinating and developing assets for patient testimonials and physician interviews.
✅ Work with the web team to audit and update service line webpages and with the CRM digital marketing team to generate digital content for email campaigns and CRM webpages.
✅ Work with the public relations team to represent the hospital and coordinate with others in various marketing and communications activities to internal and external audiences.
✅ Prepare and edit a variety of written communications for use in marketing and communications activities.
ASSUMPTION: This role may require some nights and weekend events, as well as occasional travel and overnight stays.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, marketing research, or communications
Experience: 2 years as a Marketing Specialist
Required Skills:
- Proven experience in marketing, with a focus on project management and campaign execution.
- Strong communication and writing skills, with the ability to edit and prepare a variety of written communications.
- Proficiency in CRM software and digital marketing platforms.
- Ability to work effectively in a team environment and collaborate with various stakeholders.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
Preferred Skills:
- 2 years of experience in the healthcare sector.
- Experience with healthcare marketing, including patient testimonials and physician interviews.
- Familiarity with the Franciscan Alliance brand and values.
ASSUMPTION: While not explicitly stated, experience with healthcare marketing and familiarity with the Franciscan Alliance brand would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the healthcare sector)
Benefits:
- Comprehensive benefits package, including health, dental, and vision insurance.
- Retirement savings plan with employer match.
- Generous paid time off and holiday schedule.
- Employee assistance program and wellness initiatives.
- Tuition reimbursement and professional development opportunities.
Working Hours: Full-time, Monday-Friday, with some nights, weekends, and travel required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Franciscan Alliance operates in the healthcare industry, with a focus on providing faith-based, integrated health care services.
Company Size: Franciscan Alliance is a large healthcare system with over 10,000 employees, offering a broad, coordinated continuum of health care services across 13 hospitals and many medical practices.
Founded: Franciscan Alliance was founded in 1974 and has since grown to become a trusted leader in providing health care services in Indiana, Illinois, and Michigan.
Company Description:
- Franciscan Alliance brings together the latest technology, innovative procedures, and the brightest, most compassionate people to serve patients in the Midwest.
- The health care system carries forth Christ’s healing ministry and strengthens the Catholic health care mission by providing a broad, coordinated continuum of health care services with an emphasis on improving the health of persons and communities.
- Franciscan Alliance offers a number of nationally recognized Centers of Health Care Excellence.
Company Specialties:
- Heart care
- Cancer care
- Women and children's services
- Weight loss services
- Orthopedics and rehab services
- Joint and knee replacement
Company Website: www.franciscanalliance.org
ASSUMPTION: Franciscan Alliance is committed to providing high-quality, faith-based health care services to its patients and the communities it serves.
📊 Role Analysis
Career Level: This role is an intermediate-level position, requiring 2-5 years of experience in marketing.
Reporting Structure: The Marketing Specialist reports directly to the cardiovascular service director and works closely with the system marketing team, community outreach managers, and other internal stakeholders.
Work Arrangement: This is an on-site, full-time position with a 1.0 FTE (full-time equivalent) requirement. Some nights, weekends, and travel may be required.
Growth Opportunities:
- Progression to a senior marketing role within the Franciscan Alliance system.
- Expansion of responsibilities based on performance and organizational needs.
- Opportunities for professional development and training through Franciscan Alliance's employee development programs.
ASSUMPTION: Franciscan Alliance values internal promotions and offers opportunities for professional growth and development to its employees.
🌍 Location & Work Environment
Office Type: Franciscan Alliance's Indianapolis Education & Support Srvcs Center is a dedicated office space for administrative and support services.
Office Location(s): 421 N Emerson Ave, Greenwood, Indiana 46143
Geographic Context:
- Indianapolis is the capital and most populous city in Indiana, with a diverse economy and a growing job market.
- The Indianapolis Education & Support Srvcs Center is located in Greenwood, a suburb of Indianapolis, offering a mix of urban and suburban living options.
- The area is known for its affordable cost of living, excellent schools, and numerous cultural attractions.
Work Schedule: The work schedule for this role is typically Monday-Friday, with some flexibility for evenings, weekends, and travel as needed.
ASSUMPTION: The Indianapolis Education & Support Srvcs Center offers a collaborative and supportive work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review.
- Phone or video screening with the hiring manager.
- In-person or virtual interview with the cardiovascular service director and other key stakeholders.
- Background check and reference check (if applicable).
- Job offer and onboarding.
Key Assessment Areas:
- Marketing and project management skills.
- Communication and writing skills.
- CRM software proficiency and digital marketing experience.
- Cultural fit and alignment with Franciscan Alliance's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and project management experience, as well as any relevant healthcare or CRM software experience.
- Prepare examples of successful marketing campaigns or projects you've managed in the past, focusing on your role in planning, executing, and tracking the campaign's progress.
- Be ready to discuss your communication and writing skills, as well as your ability to work effectively in a team environment.
ATS Keywords: Marketing Specialist, Marketing Campaigns, Project Management, CRM Software, Digital Marketing, Healthcare Marketing, Patient Testimonials, Physician Interviews, Community Outreach, Event Coordination, Writing, Editing
ASSUMPTION: Franciscan Alliance uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, Microsoft Dynamics, or similar)
- Marketing automation platforms (e.g., HubSpot, Marketo, or similar)
- Social media management tools (e.g., Hootsuite, Buffer, or similar)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs, etc.)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Excellence
- Collaboration
- Stewardship
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible, with the ability to manage multiple projects simultaneously
- Strong communication and writing skills, with the ability to edit and prepare a variety of written communications
Self-Assessment Questions:
- How do you embody Franciscan Alliance's values in your daily work?
- Describe a time when you had to manage multiple projects simultaneously. How did you prioritize your tasks and ensure successful outcomes?
- Can you provide an example of a written communication you've prepared for a marketing or communications activity? How did you ensure its accuracy and effectiveness?
ASSUMPTION: Franciscan Alliance values candidates who align with their mission and values, as well as those who possess strong communication, organizational, and project management skills.
⚠️ Potential Challenges
- Managing multiple projects simultaneously in a fast-paced environment.
- Balancing the demands of various stakeholders, including the cardiovascular service director, system marketing team, community outreach managers, and other internal stakeholders.
- Occasional travel and overnight stays may be required for events and community outreach activities.
- Working some nights, weekends, and holidays may be necessary to support marketing and community outreach events.
ASSUMPTION: These challenges can be managed effectively by a proactive and organized Marketing Specialist with strong communication and project management skills.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on project management and campaign execution, with a focus on supporting the cardiovascular service line.
- While the role requires experience in marketing, it may not require the same level of industry-specific knowledge as other healthcare marketing positions, as the focus is on supporting the cardiovascular service line rather than the entire healthcare system.
- This role offers opportunities for professional growth and development within the Franciscan Alliance system, with potential progression to a senior marketing role.
ASSUMPTION: This role is unique in its focus on supporting the cardiovascular service line and offers a valuable opportunity for a marketing professional to gain experience in healthcare marketing and project management.
📝 Sample Projects
- Planning and executing a marketing campaign to promote a new cardiovascular procedure or service offering.
- Managing a patient testimonial video project, from concept to completion, including scripting, filming, editing, and distribution.
- Coordinating a community outreach event, including vendor management, logistics, and on-site support.
ASSUMPTION: These sample projects are intended to provide an idea of the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign process for the cardiovascular service line, from planning to execution and tracking?
- How does this role collaborate with the system marketing team, community outreach managers, and other internal stakeholders? What are the key priorities for each relationship?
- What are the most important qualities and skills for success in this role, according to the cardiovascular service director?
- How does Franciscan Alliance support the professional development and growth of its marketing team members?
- What are the most challenging aspects of this role, and how can they be effectively managed?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and professional growth opportunities associated with this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Marketing Specialist - 1.0 FTE/Days - R-114782
- Customize your resume to highlight your marketing and project management experience, as well as any relevant healthcare or CRM software experience.
- Prepare a cover letter that demonstrates your understanding of the role and your qualifications for success in this position.
- If applicable, prepare examples of successful marketing campaigns or projects you've managed in the past, focusing on your role in planning, executing, and tracking the campaign's progress.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
