📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Alphabe Insight Inc
🔹 Location: San Antonio, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-21
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns aligned with company objectives
- Conducting market research and analyzing consumer behavior
- Creating marketing collateral and monitoring campaign performance metrics
- Collaborating with cross-functional teams and maintaining brand consistency
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving brand awareness and customer engagement.
📋 Key Responsibilities
✅ Develop and execute marketing campaigns aligned with company objectives
✅ Conduct market research and analyze consumer behavior
✅ Create marketing collateral, including brochures, presentations, and email content
✅ Monitor and report on campaign performance metrics
✅ Coordinate with design, sales, and product development teams
✅ Assist in organizing promotional events and trade shows
✅ Maintain brand consistency across all platforms and materials
✅ Track competitor activities and identify market opportunities
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis to ensure effective marketing campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 2+ years of experience in a marketing role (agency or in-house)
Required Skills:
- Strong analytical and project management skills
- Excellent written and verbal communication
- Proficiency in Microsoft Office and basic understanding of digital marketing tools
- Ability to manage multiple projects in a fast-paced environment
- Detail-oriented with a proactive attitude
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Fluency in additional languages
ASSUMPTION: Candidates with experience in market research, campaign development, and project management will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $69,000/year
Benefits:
- Health, dental, and vision insurance
- Paid time off and holidays
- Professional development and growth opportunities
- Supportive and collaborative work environment
- Retirement plan options
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is competitive for the marketing industry in San Antonio, Texas, and the benefits package is comprehensive.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand is a dynamic PR and branding agency focused on storytelling, creativity, and strategic thinking
- The company aims to help brands find their voice and stand out in a crowded marketplace
- Signal Tru Brand offers professional development, growth opportunities, and a supportive work environment
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: https://www.signaltrubrand.com
ASSUMPTION: Signal Tru Brand's focus on creativity and strategic thinking makes it an attractive employer for marketing professionals.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth
Reporting Structure: Reports to the Marketing Manager or Director
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Advancement to Senior Marketing Specialist or Marketing Manager roles
- Expansion into related fields, such as digital marketing or market research
- Professional development through workshops, training, and mentorship programs
ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing field.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- San Antonio, Texas, offers a diverse and growing job market
- The city has a lower cost of living compared to other major Texas cities
- San Antonio is home to various industries, including healthcare, energy, and technology
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work
ASSUMPTION: The San Antonio office provides a collaborative and supportive work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or virtual interview with the hiring manager
- Final interview with the Marketing Director or another senior team member
Key Assessment Areas:
- Marketing campaign development and execution
- Market research and analysis skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of marketing campaigns you've developed and executed
- Research the company and be ready to discuss how your skills and experience align with their mission and values
ATS Keywords: Marketing campaigns, market research, consumer behavior, marketing collateral, campaign performance, brand consistency, competitor analysis
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing experience and campaign development skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required for this role.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Creativity
- Strategic thinking
- Authenticity
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you passionate about storytelling and strategic thinking?
- Do you have strong communication skills and the ability to work effectively in a team?
ASSUMPTION: Candidates who align with Signal Tru Brand's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with industry trends and best practices in marketing
- Adapting to changes in company objectives and priorities
- Balancing creative and analytical aspects of the role
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a proactive attitude.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses more on campaign execution and less on strategy and analysis
- Marketing Manager: Oversees marketing campaigns and teams, with more responsibility for budgeting and resource allocation
- Market Research Analyst: Specializes in market research and data analysis, with less focus on campaign development and execution
ASSUMPTION: This role offers a balance of strategic planning, creative execution, and data-driven analysis, making it distinct from related marketing positions.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch
- Conducting market research to identify consumer trends and preferences
- Creating marketing collateral, such as brochures and presentations, for a trade show
- Analyzing campaign performance metrics and making data-driven recommendations for improvement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to the company's overall marketing strategy?
- What are the most significant challenges facing the marketing department currently?
- How does the company support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for advancement?
- How does the company measure the success of its marketing campaigns, and how are those metrics used to inform future strategies?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's marketing strategy and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter explaining your interest in the role and how your skills and experience align with the company's mission and values
- Prepare examples of marketing campaigns you've developed and executed
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
