📌 Core Information
🔹 Job Title: Marketing Specialist (12 months contract)
🔹 Company: EQ Bank | Equitable Bank
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Contract (12 months)
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the launch of new products and features to drive customer acquisition and engagement.
- Collaborating with cross-functional teams to execute integrated marketing campaigns.
- Managing updates to the public website and customer email journeys.
- Conducting competitive analysis and tracking key insights.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive marketing efforts and achieve business outcomes.
📋 Key Responsibilities
✅ Support end-to-end development and lead execution to launch new products/features, drive product awareness, new customer growth, and customer marketing initiatives to grow engagement/adoption.
✅ Maintain and manage updates to the public website and customer email journeys to reflect account updates, feature releases, and rate changes.
✅ Brief internal creative team on deliverables and requirements, coordinate review, feedback, and approvals of copy and design with all project stakeholders including creative leads, L&C, and Customer Care.
✅ Support campaign trafficking sheets and execution of media plans, track performance by channel and identify optimization opportunities.
✅ Track and report on campaign results and key KPIs, bring forward proactive ideas to test to continuously improve based on learnings.
✅ Lead regular competitive tracking including key insights and implications for EQ Bank, Small Business (i.e. rate checks, competitor website & campaign/promotional audits).
ASSUMPTION: This role involves a high volume of work and requires strong project management skills to prioritize tasks and ensure timely delivery of marketing initiatives.
🎯 Required Qualifications
Education: University Degree, Master’s Degree in Business or Marketing preferred
Experience: Minimum 2 years of experience in Marketing, preferably financial service industry
Required Skills:
- Experience in acquisition/brand marketing and campaign management.
- Strong analytical skills: ability to understand data and derive insights to drive business outcomes.
- Demonstrated oral and written communication skills.
- Ability to collaborate with multiple stakeholders internally and externally.
- Intermediate to Advanced MS Office Skills (Excel, Word, PowerPoint).
Preferred Skills:
- Experience in the financial services industry.
- Familiarity with marketing automation tools and CRM systems.
ASSUMPTION: Candidates with relevant marketing experience and a strong analytical background will be most successful in this role.
💰 Compensation & Benefits
Salary Range: CAD 65,000 - 85,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in Toronto)
Benefits:
- Competitive benefits package (details not provided)
- Opportunity to work in a growing, innovative financial institution
Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. EQ Bank is a digital platform focused on driving change in Canadian banking to enrich people's lives.
Company Size: 1,001-5,000 employees. As a mid-sized company, EQ Bank offers a supportive work environment with opportunities for growth and collaboration.
Founded: 1970. EQ Bank is a proud, wholly-owned subsidiary of EQB Inc. (TSX: EQB), a leader in digital financial services.
Company Description:
- EQ Bank is dedicated to driving change in Canadian banking and providing outstanding personal and commercial banking experiences to customers and credit union members across Canada.
- Through EQ Bank, customers have named EQ Bank one of the top banks in Canada on the Forbes World's Best Banks list since 2021.
Company Specialties:
- Lending (Mortgages, Residential Lending, Commercial Lending, Reverse mortgages, Insurance lending, Equipment leasing)
- Credit Union, Trust, digital banking, and personal finance
Company Website: http://www.eqbank.ca
ASSUMPTION: EQ Bank's focus on digital financial services and commitment to driving change in the banking industry make it an attractive employer for innovative and forward-thinking marketing professionals.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for marketing professionals with 2-5 years of experience looking to gain valuable experience and contribute to impactful marketing efforts.
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including product, analytics, creative, and CX.
Work Arrangement: On-site, with the possibility of flexible work arrangements.
Growth Opportunities:
- Gain experience in marketing for a growing digital financial institution.
- Develop skills in campaign management, competitive analysis, and stakeholder collaboration.
- Potential for career progression within the Marketing business unit or other departments within EQ Bank.
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and supportive work environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in downtown Toronto.
Office Location(s): 30 St Clair Avenue West, Suite 700, Toronto, Ontario M4V 3A1, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant business environment and numerous amenities.
- The office is conveniently located near public transportation and various dining and entertainment options.
- Toronto offers a diverse range of neighborhoods and housing options to suit different preferences and budgets.
Work Schedule: Full-time, 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The office environment at EQ Bank is designed to foster collaboration and innovation, with a focus on supporting employees' professional growth and well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Marketing Manager or another senior leader
Key Assessment Areas:
- Marketing and campaign management skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with EQ Bank's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume and cover letter.
- Demonstrate your understanding of the financial services industry and EQ Bank's mission.
- Prepare examples of successful marketing campaigns you've managed and the results you achieved.
ATS Keywords: Marketing, Campaign Management, Acquisition, Brand Marketing, Competitive Analysis, Stakeholder Collaboration, Customer Engagement, Product Awareness, Data-Driven Decision Making, MS Office Skills
ASSUMPTION: The application process at EQ Bank is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot) – experience with these tools is a plus but not required
- CRM systems (e.g., Salesforce, Zoho CRM) – experience with these systems is a plus but not required
ASSUMPTION: Familiarity with marketing automation tools and CRM systems is beneficial but not required for this role, as EQ Bank will provide training and support to help new employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about driving customer engagement and acquisition through innovative marketing strategies?
- Do you have strong analytical skills and the ability to derive insights from data to drive business outcomes?
ASSUMPTION: Candidates who are customer-focused, innovative, collaborative, and results-driven will be well-suited to EQ Bank's work environment and company culture.
⚠️ Potential Challenges
- Managing a high volume of work and prioritizing projects effectively.
- Adapting to a fast-paced, dynamic work environment.
- Working with multiple stakeholders and managing feedback from various sources.
- Competing with established financial institutions and other digital challenger banks.
ASSUMPTION: Successful candidates will be able to manage their workload effectively, adapt to change, and collaborate successfully with cross-functional teams to overcome these challenges.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Associate position, but with a greater emphasis on campaign management, competitive analysis, and stakeholder collaboration.
- Compared to other marketing roles in the financial services industry, this position offers a unique opportunity to work for a digital challenger bank focused on driving change in Canadian banking.
- Career progression opportunities may include roles such as Marketing Manager, Senior Marketing Manager, or other leadership positions within the Marketing business unit or other departments within EQ Bank.
ASSUMPTION: Candidates should consider their career goals and aspirations when comparing this role to similar positions in the industry.
📝 Sample Projects
- Develop and execute a marketing campaign to launch a new EQ Bank product or feature, driving customer acquisition and engagement.
- Conduct a competitive analysis of EQ Bank's Small Business offerings, identifying opportunities to differentiate EQ Bank from competitors and drive market share.
- Manage updates to the EQ Bank website and customer email journeys, ensuring accurate and up-to-date information is communicated to customers.
ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for this role, and may vary depending on the specific needs of the Marketing business unit and EQ Bank.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does EQ Bank differentiate itself from other financial institutions, both traditional and digital?
- What are the most significant challenges facing the Marketing business unit, and how can this role contribute to overcoming them?
- What opportunities are there for professional growth and development within the Marketing business unit and EQ Bank more broadly?
- How does EQ Bank support work-life balance for its employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
- Prepare examples of successful marketing campaigns you've managed and the results you achieved.
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
