📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Digi-Key Electronics
🔹 Location: Thief River Falls, Minnesota, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving online presence through Search Engine Marketing (SEM) and Email Marketing
- Collaborating with the marketing team to align strategies with overall goals
- Analyzing campaign performance and providing insights for improvement
- Creating engaging content for email newsletters and promotional emails
- Managing and segmenting email lists for targeted communication
ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals seeking to gain experience in SEM and email marketing. It offers a unique opportunity to work in a dynamic marketing team and learn from industry experts.
📋 Key Responsibilities
✅ SEM / SEO
- Assist in planning, executing, and optimizing paid search campaigns across various platforms
- Monitor and analyze campaign performance, providing regular performance reports
- Optimize campaigns based on optimization scores and audience additions
- Conduct keyword research to identify high-performing keywords and optimize SEM campaigns
- Work closely with the marketing team to align SEM strategies with overall marketing goals
✅ Email
- Build, test, and deploy marketing campaigns to targeted audiences
- Develop emails using Taxi and ensure they are optimized and render consistently across platforms
- Create engaging content for email newsletters, promotional emails, and other marketing materials
- Manage and segment email lists to ensure targeted and personalized communication
- Implement A/B tests to optimize email campaign performance
- Generate reports on email marketing campaign performance
- Work closely with the marketing team to align email marketing strategies with overall marketing goals
ASSUMPTION: The role requires a strong attention to detail, excellent communication skills, and the ability to work collaboratively in a team environment. It also demands a willingness to learn and adapt in a fast-paced marketing landscape.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: Entry-level (0-2 years) in marketing, with a basic understanding of SEM and email marketing principles
Required Skills:
- Familiarity with Google Ads, Bing Ads, and email marketing platforms (e.g., Marketo, Mailchimp, Constant Contact)
- Strong analytical skills and attention to detail
- Excellent written and verbal communication skills
- Ability to work collaboratively in a team environment
- Eagerness to learn and adapt in a fast-paced marketing landscape
Preferred Skills:
- Experience with SEO and content marketing
- Knowledge of HTML/CSS for email template customization
- Proficiency in marketing analytics tools (e.g., Google Analytics)
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $23.25 per hour (starting base pay rate)
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an hourly rate, which may vary based on experience and market conditions. The benefits package is competitive and includes health, dental, and vision insurance, 401(k) retirement plan, and employee stock purchase plan, among other perks.
📌 Applicant Insights
🔍 Company Context
Industry: Digi-Key Electronics operates in the Appliances, Electrical, and Electronics Manufacturing industry, focusing on electronic component distribution and authorized distribution of electronic components. They serve a wide range of customers, from hobbyists to engineers and businesses, offering design tools, business solutions, and the world’s largest selection of in-stock electronic components.
Company Size: Digi-Key Electronics has 1,001-5,000 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration while maintaining a manageable team size.
Founded: 1972, with a rich history in the electronics industry and a strong reputation for customer service and product availability.
Company Description:
- Digi-Key is a full-service partner offering design tools, business solutions, and the world’s largest selection of in-stock electronic components.
- Since its founding, Digi-Key has been committed to offering the broadest selection of in-stock electronic components and providing the best service possible to its customers, aiding engineers through the entire design process, from Prototype to Production®.
- The company is highly ranked in industry surveys, covering facets of business such as availability of product, speed of service, responsiveness to problems, and more.
Company Specialties:
- Electronic Parts
- Electronic component distribution
- Authorized Distributor of Electronic Components
- Hardware
- Electronics
- Engineering
- Engineers
- STEM
- Internet of Things (IoT)
- Design
- Open Source
- Electrical Engineering
- Technology
- And DIY
Company Website: http://www.digikey.com
ASSUMPTION: Digi-Key Electronics is a well-established company with a strong presence in the electronics industry, offering a stable work environment and opportunities for professional growth.
📊 Role Analysis
Career Level: Entry-Level (0-2 years) in marketing, with opportunities for growth and development within the marketing department and the broader organization.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with various teams, including Product Management, Sales, and Customer Service.
Work Arrangement: On-site, with the opportunity to work in a dynamic office environment and collaborate with team members in person.
Growth Opportunities:
- Learning and developing skills in SEM, email marketing, and other marketing disciplines
- Gaining experience working in a mid-sized company and collaborating with various teams
- Potential opportunities for career advancement within the marketing department or the broader organization
ASSUMPTION: This role offers a unique opportunity for entry-level marketing professionals to gain experience in SEM and email marketing while working in a dynamic and collaborative environment.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment that fosters creativity and innovation.
Office Location(s): 701 Brooks Ave S, Thief River Falls, Minnesota, United States
Geographic Context:
- Thief River Falls is a small city in northwestern Minnesota, offering a tight-knit community and a lower cost of living compared to larger metropolitan areas.
- The region is known for its natural beauty, with abundant outdoor recreational opportunities, including hunting, fishing, and hiking.
- The city is home to a diverse range of industries, with a strong presence in manufacturing, healthcare, and retail.
Work Schedule: Full-time, with a standard workweek of 40 hours, Monday through Friday, with flexibility for occasional remote work or alternative scheduling as needed.
ASSUMPTION: The on-site work environment at Digi-Key Electronics offers a collaborative and engaging atmosphere, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the hiring manager or HR representative
- In-person or virtual interview with the marketing team, focusing on skills, experience, and cultural fit
- Final interview with the marketing manager or another senior leader
- Background check and offer extension for successful candidates
Key Assessment Areas:
- Understanding of SEM and email marketing principles
- Analytical skills and attention to detail
- Communication skills, both written and verbal
- Collaboration and teamwork abilities
- Adaptability and willingness to learn in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your understanding of SEM and email marketing
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research Digi-Key Electronics and the electronics industry to demonstrate your enthusiasm and understanding of the company and its products
ATS Keywords: Search Engine Marketing, Email Marketing, Campaign Management, Performance Analysis, Keyword Research, Content Creation, List Management, A/B Testing, Collaboration, Analytical Skills, Communication Skills, Teamwork, Adaptability, HTML, CSS, Marketing Analytics
ASSUMPTION: The application process at Digi-Key Electronics is designed to assess candidates' skills, experience, and cultural fit, with a focus on identifying the best fit for the Marketing Specialist role.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Marketo, Mailchimp, or Constant Contact (email marketing platforms)
- Taxi (email development and testing)
- Google Analytics (marketing analytics)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The tools and technologies listed are essential for performing the job duties of the Marketing Specialist role and may vary based on the specific needs of the organization.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Dynamic and fast-paced marketing environment
- Collaborative teamwork and open communication
- Focus on continuous learning and improvement
- Adaptability and flexibility in a changing market
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in SEM and email marketing?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy?
- How do you approach working collaboratively with a team to achieve a common goal?
ASSUMPTION: Digi-Key Electronics values a customer-focused, innovative, and collaborative work environment, seeking candidates who align with these values and thrive in a dynamic and adaptable setting.
⚠️ Potential Challenges
- Steep learning curve for entry-level marketing professionals new to SEM and email marketing
- Fast-paced marketing environment that requires adaptability and quick decision-making
- Potential for tight deadlines and high workload during peak marketing campaign seasons
- Working in a small city with limited social and cultural amenities compared to larger metropolitan areas
ASSUMPTION: While the Marketing Specialist role offers numerous opportunities for growth and development, it also presents challenges that require a strong work ethic, adaptability, and a willingness to learn.
📈 Similar Roles Comparison
- Unlike other marketing roles focused on brand management or social media, this role has a strong emphasis on performance analysis and optimization of SEM and email marketing campaigns
- In the electronics industry, Digi-Key Electronics is known for its extensive product selection and exceptional customer service, setting it apart from competitors
- Career progression in marketing at Digi-Key Electronics may involve transitioning to more senior roles, such as Marketing Manager or Director of Marketing, with opportunities for advancement within the broader organization
ASSUMPTION: The Marketing Specialist role at Digi-Key Electronics is unique in its focus on SEM and email marketing, offering a distinct set of opportunities and challenges compared to similar roles in other industries or companies.
📝 Sample Projects
- Developing and executing a targeted SEM campaign to promote a new product launch, with a focus on optimizing keyword targeting and ad copy
- Creating and testing an email marketing campaign to re-engage inactive customers, with A/B testing to optimize open rates and click-through rates
- Conducting keyword research and analysis to inform SEO strategy and improve organic search performance for the company's website
ASSUMPTION: The sample projects listed are representative of the types of tasks and initiatives a Marketing Specialist might undertake in this role, focusing on SEM, email marketing, and performance analysis.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does the company support the professional development and growth of entry-level marketing professionals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of SEM and email marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to work-life balance, and how does it support employees' personal and professional growth?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides valuable information about the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Digi-Key Electronics Careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your understanding of SEM and email marketing
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research Digi-Key Electronics and the electronics industry to demonstrate your enthusiasm and understanding of the company and its products
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
