Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Axis Communications

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, implementation, and management of end customer and partner communication
• Collaboration with APAC marketing and other teams in Japan
• Demand generation activities, event management, and post-event analysis
• Creation and management of product and solution marketing collaterals
• Web site management and social media posting

ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong communication and organizational skills to manage multiple projects and stakeholders.

📋 Key Responsibilities

✅ Plan, implement, and manage end customer and partner communication based on regional business strategic objectives

✅ Collaborate with APAC marketing and other teams in Japan to deliver marketing support

✅ Manage demand generation activities, including event planning, digital campaigns, and post-event analysis

✅ Create and manage product and solution marketing collaterals

✅ Organize internal and external media communications

✅ Grow and manage marketing database

✅ Manage web site and social media posting, including blog and newsletter management

ASSUMPTION: The role may require occasional travel (approx. 10% per year) for events and meetings.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of solid marketing experience, preferably in a global technology company or security industry

Required Skills:

• Proven experience in digital marketing, web marketing, event management, and partner marketing
• Strong verbal and written communication skills in English and Japanese
• Excellent interpersonal skills and ability to interact at all levels of the organization
• Ability to work independently and consistently meet commitments
• Knowledge of marketing automation system
• Original and creative problem-solving skills
• Organized with excellent use of time management
• Efficient capability on Microsoft Office and Adobe Creative Cloud

Preferred Skills:

• Experience with marketing analytics tools
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the security industry or relevant technology sectors will be preferred.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Specialist role in Tokyo, the estimated salary range is ¥7,000,000 - ¥10,000,000 per year (approximately USD $54,000 - $77,000).

Benefits:

• Health insurance
• Retirement plan
• Paid time off (vacation, sick leave, public holidays)
• Employee discounts on Axis products

Working Hours: Full-time position, typically 40 hours per week, with flexible working hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Axis Communications operates in the Computer Networking Products industry, focusing on network video, IP video surveillance, access control, intercom, and audio systems.

Company Size: Axis Communications has around 5,000 employees globally, making it a mid-sized company. This size allows for a structured work environment with opportunities for collaboration and growth.

Founded: Axis Communications was founded in 1984 in Lund, Sweden, and has since grown into a global leader in its industry.

Company Description:

• Innovates for a smarter, safer world by creating solutions for improving security and business performance
• Offers solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications
• Collaborates with technology and system integration partners worldwide to deliver customer solutions

Company Specialties:

• Network video
• IP Video surveillance
• Security camera
• CCTV
• IP camera
• Network audio
• Access control
• Network video analytics

Company Website: www.axis.com

ASSUMPTION: Axis Communications is known for its innovative products and commitment to sustainability, making it an attractive employer for professionals seeking a challenging and meaningful role.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager for Japan and work closely with other teams in Japan, as well as APAC marketing.

Work Arrangement: This is an on-site position based in Tokyo, with occasional travel required for events and meetings.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion of responsibilities to cover additional regions or product lines
• Opportunities to work on international projects and collaborate with global teams

ASSUMPTION: Axis Communications offers a supportive work environment that encourages professional development and growth.

🌍 Location & Work Environment

Office Type: Axis Communications' Tokyo office is a modern, collaborative workspace with a mix of open-plan and private offices.

Office Location(s): 300 Apollo Drive, Chelmsford, MA 01824, US

Geographic Context:

• Tokyo is a major global city with a vibrant business environment and numerous networking opportunities
• The office is located in a convenient area with easy access to public transportation and amenities
• The city offers a high quality of life, with a rich cultural scene, diverse dining options, and numerous green spaces

Work Schedule: The work schedule is typically Monday to Friday, with flexible working hours and the option to work remotely when needed.

ASSUMPTION: The Tokyo office provides a dynamic and engaging work environment that fosters collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Marketing Manager for Japan
• Background check (if applicable)

Key Assessment Areas:

• Marketing skills and experience
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research Axis Communications and the role to demonstrate your understanding and enthusiasm

ATS Keywords: Marketing, Digital Marketing, Event Management, Partner Marketing, Communication, Interpersonal Skills, Time Management, Problem Solving, Marketing Automation, Product Marketing, Web Site Management, Social Media Management

ASSUMPTION: The application process for Axis Communications is competitive, and candidates should be prepared to demonstrate their skills and experience in detail.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Web analytics tools (e.g., Google Analytics)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Sustainability
• Collaboration
• Customer focus

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you align with Axis Communications' commitment to innovation and continuous improvement?
• Describe a time when you worked effectively in a team to achieve a common goal.
• How do you approach learning new tools or technologies to improve your work?

ASSUMPTION: Axis Communications values candidates who are proactive, adaptable, and committed to delivering high-quality results.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Occasional travel for events and meetings
• Keeping up with industry trends and technological advancements
• Adapting to a fast-paced and dynamic work environment

ASSUMPTION: The role may present challenges, but it also offers opportunities for professional growth and development.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on event management and partner communication
• Axis Communications is a global leader in its industry, offering opportunities for international collaboration and exposure
• This role is well-suited for candidates seeking to advance their marketing career in a dynamic and innovative company

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other marketing opportunities.

📝 Sample Projects

• Planning and executing a successful regional marketing event, including lead generation and follow-up
• Developing and implementing a digital marketing campaign to drive brand awareness and generate leads
• Creating and managing product marketing collaterals for a new product launch

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role, rather than representing specific projects the candidate may be required to undertake.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for Japan and APAC?
• What opportunities are there for professional development and growth within the company?
• How does Axis Communications support work-life balance for its employees?
• What is the company's approach to sustainability and corporate social responsibility?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates the candidate's interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research Axis Communications and the role to demonstrate your understanding and enthusiasm
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.