Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Vision Bank

🔹 Location: Ada, Oklahoma

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 31, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in the development and execution of marketing campaigns to drive customer acquisition, retention, and engagement.
• Managing content creation and digital marketing strategies to enhance the bank's online presence and performance.
• Collaborating with cross-functional teams to ensure brand consistency and regulatory compliance.
• Conducting market research and analyzing campaign performance to make data-driven decisions.

ASSUMPTION: This role requires a high level of creativity, organization, and adaptability to manage multiple projects and deadlines. Strong communication and interpersonal skills are crucial for effective collaboration with various teams.

📋 Key Responsibilities

✅ Marketing Campaign Support: Assist in the development and execution of marketing campaigns, produce and distribute marketing materials, maintain the bank's online presence, and monitor campaign performance.

✅ Content Creation and Management: Manage all content aspects of the employee Intranet, ensure brand consistency, create engaging content for various marketing channels, and collaborate with internal stakeholders for information gathering.

✅ Digital Marketing: Develop and execute comprehensive content and digital marketing strategies, plan and execute marketing campaigns, conduct keyword research and SEO audits, and analyze and report on digital tool performance.

✅ Market Research: Conduct basic market research to identify customer needs, trends, and opportunities, monitor competitor activities, and prepare reports and presentations with findings, insights, and recommendations.

✅ Marketing Supply Management: Maintain inventory of marketing materials, lead bi-weekly distribution of marketing supplies to bank branches and departments, and collaborate with compliance and risk teams to ensure regulatory compliance.

ASSUMPTION: This role requires a strong understanding of customer experience, including website user experience, and the ability to share in proofreading all marketing materials.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, public relations, journalism, or business-related field.

Experience: A minimum of two years in a related field with strong knowledge of SEO, social media, and analytics; experience in banking or professional financial services is preferred.

Required Skills:

• Advanced skills and proficiency with Adobe Photoshop, Illustrator, and InDesign.
• Proficiency with Microsoft Office Suite (Excel, Word, Outlook, PowerPoint).
• Experience with photography or video editing is a strong plus.
• Previous experience with CRM systems, email marketing tools, Canva, social media scheduling software, and other common marketing tools.
• Excellent written and verbal communication skills.
• Advanced proofreading and copy-editing skills.

Preferred Skills:

• Thorough knowledge of the top social media networks (Facebook, Twitter, YouTube, and Instagram).
• Good understanding of financial institution products and services.

ASSUMPTION: Candidates should have a strong portfolio showcasing their design, copywriting, and video production skills. Familiarity with the banking industry and its regulations is a plus.

💰 Compensation & Benefits

Salary Range: Based on the company size and industry standards for a Marketing Specialist with 2-5 years of experience in the financial services sector, the estimated salary range is $45,000 - $65,000 per year. This is an estimate and the actual salary may vary based on the candidate's qualifications and the company's compensation structure.

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on bank products and services
• Professional development opportunities

Working Hours: This role requires a standard workweek of 40 hours, typically Monday through Friday, with some flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's compensation structure. Benefits may also vary based on the company's benefits package and the candidate's eligibility.

📌 Applicant Insights

🔍 Company Context

Industry: Vision Bank operates in the competitive financial services industry, offering a range of banking, lending, and investment services to both consumers and businesses. The banking industry is highly regulated, with a strong emphasis on compliance, security, and customer service.

Company Size: With 201-500 employees, Vision Bank is a mid-sized company that offers opportunities for career growth and development within a structured environment. Employees can expect clear hierarchies, established processes, and a focus on collaboration and teamwork.

Founded: Established in 1900, Vision Bank has a rich history and a strong reputation in the communities it serves. The company has grown and evolved over the years, adapting to changing market conditions and customer needs.

Company Description:

• Vision Bank is a full-service bank with locations in Ada, Davis, Durant, Meeker, Norman, Prague, Shawnee, and Sulphur.
• The company offers a wide range of banking, lending, and investment services to both consumers and businesses.
• Vision Bank is committed to providing exceptional customer service and building strong, lasting relationships with its customers.

Company Specialties:

• Business Banking
• Business Lending
• Agriculture Financing
• Mineral Management
• Personal Banking
• Personal Lending
• Trust Services
• Investment Services

Company Website: www.visionbank.bank

ASSUMPTION: As a mid-sized company, Vision Bank offers a balance between the structured environment of a larger organization and the flexibility and growth opportunities of a smaller one. The company's focus on customer service and relationship-building sets it apart in the competitive financial services industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in marketing, communications, or a related field. The position offers opportunities for career growth and development within the marketing department and the broader organization.

Reporting Structure: The Marketing Specialist reports directly to the Marketing Supervisor and works closely with various internal teams, including compliance, risk, and other lines of business, to ensure brand consistency and regulatory compliance.

Work Arrangement: This is an on-site, full-time position with a standard workweek of 40 hours. Some flexibility may be available for occasional overtime or remote work as needed.

Growth Opportunities:

• Progression to a Marketing Manager or similar role within the marketing department.
• Expansion into other areas of the business, such as business development or product management.
• Opportunities for professional development and training to enhance skills and advance career goals.

ASSUMPTION: This role offers a clear career path for marketing professionals looking to advance their careers in the financial services industry. Strong performance and a demonstrated ability to take on additional responsibilities can lead to increased visibility and opportunities for growth within the organization.

🌍 Location & Work Environment

Office Type: Vision Bank's headquarters is located in Ada, Oklahoma, with additional branches in Davis, Durant, Meeker, Norman, Prague, Shawnee, and Sulphur. The Ada office is a professional, modern workspace with a collaborative and team-oriented environment.

Office Location(s): 101 E. Main, Ada, Oklahoma 74820

Geographic Context:

• Ada is a small city located in south-central Oklahoma, with a population of approximately 17,000 people.
• The city is home to East Central University and has a vibrant downtown area with numerous shops, restaurants, and cultural attractions.
• Ada is located near Interstate 35, providing easy access to major metropolitan areas, including Oklahoma City and Dallas.

Work Schedule: The standard workweek for this role is Monday through Friday, with some flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: Ada offers a high quality of life with a low cost of living, making it an attractive location for professionals looking to balance work and personal life. The city's small-town charm and close-knit community provide a welcoming and supportive environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review.
• Phone or video screen with the Marketing Supervisor.
• In-person or virtual interview with the Marketing Supervisor and other members of the marketing team.
• Final interview with the Vice President of Marketing and Strategy.
• Background check and offer extension.

Key Assessment Areas:

• Creativity and innovation in marketing campaign development and execution.
• Strong communication and interpersonal skills, with a focus on collaboration and teamwork.
• Analytical problem-solving and decision-making skills, with a demonstrated ability to make data-driven decisions.
• Adaptability and flexibility in managing multiple projects and deadlines.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on campaign development, content creation, and digital marketing.
• Include examples of your design, copywriting, and video production work in your portfolio or provide links to your online portfolio.
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
• Research Vision Bank and the financial services industry to demonstrate your knowledge and enthusiasm for the role.

ATS Keywords: Marketing Campaign, Content Creation, Digital Marketing, SEO, Social Media, Marketing Specialist, Brand Consistency, Regulatory Compliance, Market Research, Marketing Materials, Customer Acquisition, Customer Retention, Customer Engagement

ASSUMPTION: The interview process for this role is designed to assess the candidate's creativity, communication skills, and analytical problem-solving abilities. Strong performance in the interview and a well-prepared portfolio will be crucial for success in this role.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
• CRM systems (e.g., Salesforce, HubSpot)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Social media scheduling software (e.g., Hootsuite, Buffer)
• SEO tools (e.g., Google Analytics, SEMrush)
• Video editing software (e.g., Adobe Premiere Pro, iMovie)

ASSUMPTION: Familiarity with the tools and technologies listed above is essential for success in this role. Candidates should have a strong working knowledge of Adobe Creative Suite and Microsoft Office Suite, as well as experience with CRM systems, email marketing tools, and social media scheduling software.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Uphold the highest ethical standards in all actions and decisions.
• Enthusiasm: Maintain a positive attitude and approach to work, even in challenging situations.
• Accountability: Take responsibility for one's actions and decisions, and follow through on commitments.
• Excellence: Strive for continuous improvement and high-quality performance in all areas of work.
• Customer First: Prioritize the needs and satisfaction of customers in all interactions and decisions.
• Professionalism: Maintain a professional demeanor and appearance, and adhere to the company's dress code and grooming standards.
• Respect: Treat all employees, customers, and stakeholders with courtesy, kindness, and consideration.

Work Style:

• Collaborative: Work closely with cross-functional teams to ensure brand consistency and regulatory compliance.
• Adaptable: Manage multiple projects and deadlines, and adapt to changing priorities and work environments.
• Analytical: Make data-driven decisions and continuously monitor and optimize marketing campaigns and strategies.
• Creative: Develop innovative and engaging marketing campaigns and content that resonates with customers.

Self-Assessment Questions:

• How do you ensure that your marketing campaigns align with Vision Bank's brand and values?
• Can you describe a time when you had to adapt to a significant change in priorities or work environment? How did you handle it?
• How do you approach continuous learning and professional development in your marketing career?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Vision Bank's core values and work style. A positive attitude, strong communication skills, and a commitment to continuous learning and improvement are essential for success in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines, with a focus on prioritization and time management.
• Adapting to changing priorities and work environments, with a focus on flexibility and adaptability.
• Ensuring brand consistency and regulatory compliance, with a focus on attention to detail and quality control.
• Monitoring and optimizing marketing campaigns and strategies, with a focus on data-driven decision-making and continuous improvement.
• Working collaboratively with cross-functional teams, with a focus on effective communication and teamwork.

ASSUMPTION: These challenges are inherent to the role of Marketing Specialist and require strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Marketing Specialist vs. Marketing Coordinator: The Marketing Specialist role requires more strategic thinking, campaign development, and management, while the Marketing Coordinator role focuses more on tactical execution and support.
• Marketing Specialist vs. Marketing Manager: The Marketing Manager role involves more strategic planning, budget management, and team leadership, while the Marketing Specialist role focuses more on tactical execution and campaign development.
• Career Path: Marketing Specialist → Marketing Manager → Director of Marketing → Vice President of Marketing and Strategy

ASSUMPTION: The Marketing Specialist role is a mid-level position that offers opportunities for career growth and development within the marketing department and the broader organization. Strong performance and a demonstrated ability to take on additional responsibilities can lead to increased visibility and opportunities for growth within the company.

📝 Sample Projects

• Develop and execute a comprehensive content and digital marketing strategy to drive traffic, engagement, and conversions across multiple online platforms for Vision Bank.
• Create engaging content for various marketing channels, including social media, email marketing, and the company website, to support promotions, campaigns, and events.
• Conduct keyword research and SEO audits, and implement SEO tactics to optimize content and improve search engine rankings for Vision Bank's website.

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute comprehensive marketing strategies, create engaging content, and optimize search engine rankings for Vision Bank's website.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits into the organization?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does Vision Bank support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Vision Bank approach work-life balance for its employees?

ASSUMPTION: These interview questions are designed to provide insight into the marketing team's structure, the department's challenges, and the company's commitment to professional development and work-life balance. Strong performance in the interview and a well-prepared portfolio will be crucial for success in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Vision Bank careers page.
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on campaign development, content creation, and digital marketing.
• Include examples of your design, copywriting, and video production work in your portfolio or provide links to your online portfolio.
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
• Research Vision Bank and the financial services industry to demonstrate your knowledge and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.