📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Generac Power Systems
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to support organizational objectives
- Organizing and coordinating events to promote the company's products and services
- Designing advertising materials to effectively communicate the company's offerings
- Collaborating with diverse teams to drive innovation and sustainability
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and creativity to effectively manage marketing campaigns, events, and advertising design.
📋 Key Responsibilities
✅ Implement marketing strategies to support the organization's objectives
✅ Organize events and coordinate logistics to promote the company's products and services
✅ Design advertising materials, including print and digital media, to effectively communicate the company's offerings
✅ Collaborate with cross-functional teams to ensure marketing efforts align with overall business goals
✅ Monitor and analyze marketing campaign performance to optimize results and maximize ROI
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in marketing, event organization, and advertising design
Required Skills:
- Proven experience in marketing strategy development and implementation
- Strong event organization and coordination skills
- Proficiency in advertising design and relevant software (e.g., Adobe Creative Suite)
- Excellent communication and collaboration skills
- Fluency in English and Spanish
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Knowledge of SEO and digital marketing strategies
- Familiarity with the energy industry
ASSUMPTION: Candidates with experience in marketing, event organization, and advertising design are strongly encouraged to apply. Familiarity with the energy industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: Industry standard for mid-level marketing roles in Mexico City: MXN 60,000 - 90,000 per month
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Generac products
- Professional development opportunities
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM with flexibility for event schedules
ASSUMPTION: Salary range is based on market research for mid-level marketing roles in Mexico City. Benefits may vary based on company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Generac Power Systems operates in the electric power generation industry, focusing on backup and prime power systems, energy storage solutions, and related products.
Company Size: Generac is a large organization with 5,001-10,000 employees globally, providing ample opportunities for career growth and collaboration.
Founded: 1959, with a rich history of innovation and evolution in the energy technology sector.
Company Description:
- Leading energy technology company committed to powering a smarter world
- Focuses on backup and prime power systems, energy storage solutions, and related products
- Dedicated to sustainable, cleaner energy products and corporate social responsibility
Company Specialties:
- Power Generation
- Generators
- Pressure Washers
- Industrial Solutions
- Energy Storage Solutions
- Back up Power
- Mobile Products
- Inverters
- Portable Power
- Power Tools
- and Clean Energy
Company Website: http://www.generac.com
ASSUMPTION: Generac's commitment to sustainability and innovation creates an exciting work environment for marketing professionals.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the organization
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including sales, product management, and operations
Work Arrangement: On-site, full-time position with flexibility for event schedules
Growth Opportunities:
- Advancement to senior marketing roles within the organization
- Expansion into related fields, such as product management or sales
- International assignments and exposure to global markets
ASSUMPTION: Generac's large employee base and global presence offer numerous opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene and diverse dining options
- The city is known for its rich history, iconic architecture, and bustling nightlife
- Mexico City's central location in North America provides easy access to international travel and business opportunities
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM with flexibility for event schedules
ASSUMPTION: Mexico City's dynamic business environment and cultural attractions create an engaging work environment for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Marketing strategy development and implementation
- Event organization and coordination
- Advertising design and creativity
- Communication and collaboration skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, event organization, and advertising design experience
- Demonstrate your understanding of the energy industry and Generac's products and services
- Prepare examples of successful marketing campaigns, events, or advertising materials you've created
- Research Generac's company culture and values to ensure a strong fit
ATS Keywords: Marketing strategy, event organization, advertising design, marketing campaign, product promotion, customer engagement, team collaboration, professional growth, sustainability
ASSUMPTION: Applicants should focus on demonstrating their marketing expertise and enthusiasm for Generac's products and mission during the interview process.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., Facebook, LinkedIn, Twitter)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Agility
- Teamwork
- Excellence
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you demonstrate integrity in your marketing practices?
- Can you provide an example of a successful marketing campaign that required agility and adaptability?
- How do you approach continuous learning and professional development in your marketing career?
ASSUMPTION: Candidates who align with Generac's corporate values and work style will thrive in this role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and events simultaneously
- Adapting to changes in marketing strategies or priorities
- Collaborating effectively with cross-functional teams
- Working flexible hours to accommodate event schedules
ASSUMPTION: Successful candidates will possess strong project management skills, adaptability, and effective communication to overcome these challenges.
📈 Similar Roles Comparison
- Marketing Specialist (Generac) vs. Marketing Coordinator (other companies): Generac's role requires more strategic thinking and autonomy, while a coordinator role may involve more administrative tasks and less decision-making
- Industry-specific context: Generac's focus on energy technology and power generation sets it apart from other industries, offering unique marketing challenges and opportunities
- Career path comparison: Marketing Specialist roles often lead to senior marketing positions, while a coordinator role may provide a stepping stone to more strategic or specialized marketing roles
ASSUMPTION: Applicants should consider their career goals and preferences when comparing similar marketing roles within and outside the energy industry.
📝 Sample Projects
- Develop and execute a marketing campaign to launch a new product line, including event planning, advertising design, and promotional materials
- Coordinate a company-wide event, such as a trade show or customer appreciation day, managing logistics, vendor relationships, and on-site operations
- Analyze marketing campaign performance data to optimize results and maximize ROI, presenting findings to stakeholders and making data-driven recommendations
ASSUMPTION: Successful candidates will have experience managing marketing projects from inception to completion, with a focus on data-driven decision-making and continuous improvement.
❓ Key Questions to Ask During Interview
- How does this role contribute to Generac's overall marketing strategy and business goals?
- Can you describe the team structure and dynamics within the marketing department?
- How does Generac support the professional growth and development of its marketing employees?
- What are the most challenging aspects of working in the energy industry, and how does Generac address these challenges?
- How does Generac foster a culture of innovation and sustainability within its marketing efforts?
ASSUMPTION: Applicants should ask thoughtful, informed questions that demonstrate their interest in the role and commitment to Generac's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing, event organization, and advertising design experience
- Prepare examples of successful marketing campaigns, events, or advertising materials you've created
- Research Generac's company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
