Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Nir Yu

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 29, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing social media presence and engaging with the community
• Planning, running, and analyzing paid advertising campaigns
• Creating and optimizing SEO-optimized content for various platforms
• Collaborating cross-functionally to align marketing efforts with company goals
• Monitoring and optimizing website performance and user engagement metrics

ASSUMPTION: This role requires a strong digital marketing background with a focus on social media management, performance marketing, and content strategy. Proficiency in analytics tools and a keen sense for storytelling and SEO are essential.

📋 Key Responsibilities

✅ Social Media Management: Own and operate the company's social media accounts, develop and schedule content calendars, engage with the community, and monitor sentiment across channels.

✅ Paid Campaigns & Performance Marketing: Plan, run, and analyze micro-budget advertising campaigns across platforms like Google Ads, Meta, and LinkedIn. Set clear KPIs and run A/B tests to continuously improve ROI. Monitor and adjust campaign parameters using tools like Google Analytics and SEMRush.

✅ Content Strategy & Execution: Create, edit, and publish SEO-optimized blog posts, case studies, and landing page copy. Collaborate with designers to develop visuals that align with the company's brand identity. Coordinate with SEO and PR consultants to align messaging and maximize outreach.

✅ Cross-Functional Collaboration: Work with developers to implement content updates and technical SEO changes on the website. Partner with the sales team to ensure messaging aligns with buyer needs and sales collateral. Support management in aligning marketing efforts with company goals and product direction.

✅ Analytics & Optimization: Evaluate on-site SEO performance and keyword strategies. Report on campaign performance and user engagement metrics. Recommend and implement website optimizations.

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring a balance of strong writing skills and data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) in digital marketing, social media, or performance marketing

Required Skills:

• Proven experience running paid ad campaigns across Google, Meta, and/or LinkedIn
• Strong writing and editing skills with a keen sense for storytelling and SEO
• Proficiency with tools for analytics, content generation, and marketing management
• Fluency in English (both written and spoken)

Preferred Skills:

• Experience with SEO tools like SEMRush or Ahrefs
• Knowledge of HTML and CSS
• Familiarity with project management tools like Asana or Trello

ASSUMPTION: While a degree in marketing is preferred, relevant experience and a strong portfolio can also be considered.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in Mexico, the estimated salary range is MXN 60,000 - 90,000 per month (USD 3,000 - 4,500).

Benefits:

• Flexible work hours and fully remote work arrangement
• Opportunities for professional growth and development
• Health insurance and other benefits (details to be confirmed)

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits may also vary and will be discussed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Nir Yu is a staffing and recruiting company specializing in nearshore staffing solutions and employer of record (EOR) services. They connect small and medium-sized enterprises (SMEs) and startups with top talent in Latin America.

Company Size: With 29 employees, Nir Yu is a mid-sized company that offers a collaborative and dynamic work environment. This size allows for close-knit teams and direct impact on the company's growth and success.

Founded: Nir Yu was founded in 2020, making it a relatively young company with a strong focus on innovation and adaptability.

Company Description:

• Nir Yu specializes in preventing offshore team failures by focusing on the critical issues others miss
• The company offers complete transparency, fixed fees, and zero tolerance for predictable disasters
• Nir Yu delivers dedicated LatAm professionals in clients' time zones, resulting in 60-70% cost savings without quality compromises

Company Specialties:

• Recruitment and staffing solutions
• Transparency and fixed fees
• Relationship-building and collaboration
• Nearshore staffing and remote intelligence
• Employer of record (EOR) services

Company Website: nir-yu.com

ASSUMPTION: Nir Yu's focus on preventing offshore team failures and delivering cost-effective solutions sets it apart from other staffing and recruiting companies.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional with 2-5 years of experience in digital marketing, social media, or performance marketing.

Reporting Structure: The Marketing Specialist will report directly to the CEO and collaborate closely with other departments, including sales and development.

Work Arrangement: This is a fully remote position with flexible work hours, allowing for a healthy work-life balance.

Growth Opportunities:

• As a mid-sized company, Nir Yu offers ample opportunities for professional growth and advancement
• With a strong focus on innovation and adaptability, the company encourages employees to explore new ideas and take on additional responsibilities
• Working closely with the CEO provides unique opportunities for mentorship and career development

ASSUMPTION: The Marketing Specialist role offers significant growth potential as Nir Yu continues to expand its client base and services.

🌍 Location & Work Environment

Office Type: Fully remote work environment with no physical office

Office Location(s): Mexico (remote)

Geographic Context:

• Mexico is the largest Spanish-speaking country in the Americas, offering a diverse and vibrant culture
• The remote work arrangement allows for a flexible lifestyle and the opportunity to work from anywhere in Mexico
• Nir Yu's focus on nearshore staffing solutions enables close collaboration with clients and teams across Latin America

Work Schedule: Full-time (40 hours/week) with flexible scheduling to accommodate different time zones and work preferences

ASSUMPTION: The fully remote work environment and flexible scheduling allow for a better work-life balance and the opportunity to work from anywhere in Mexico.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the CEO
• Technical assessment (content creation and SEO task)
• Final interview with the CEO

Key Assessment Areas:

• Digital marketing and social media management skills
• Content creation and SEO knowledge
• Analytical and problem-solving abilities
• Cultural fit and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your social media management, performance marketing, and content creation work
• Demonstrate your understanding of SEO best practices and analytics tools
• Showcase your ability to work independently and collaborate effectively with remote teams

ATS Keywords: Digital Marketing, Social Media Management, Performance Marketing, Content Strategy, SEO, Analytics, Campaign Management, Collaboration, Writing, Editing, Data-Driven Campaigns, Community Engagement, Technical SEO, A/B Testing, Google Ads, Meta, LinkedIn

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and ability to thrive in a remote work environment.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
• Paid advertising platforms (e.g., Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager)
• SEO tools (e.g., SEMRush, Ahrefs, or Moz)
• Analytics tools (e.g., Google Analytics)
• Content creation and project management tools (e.g., Canva, Asana, or Trello)

ASSUMPTION: The Marketing Specialist will be expected to be proficient in using various digital marketing tools and platforms to optimize their performance and efficiency.

👔 Cultural Fit Considerations

Company Values:

• Transparency and fixed fees
• Zero tolerance for predictable disasters
• Focus on preventing offshore team failures

Work Style:

• Independent and self-motivated, with the ability to work remotely
• Strong communication and collaboration skills
• Data-driven and analytical mindset

Self-Assessment Questions:

• Do you have experience managing social media accounts and engaging with online communities?
• Are you comfortable working independently and collaborating with remote teams?
• Do you have a strong understanding of SEO best practices and analytics tools?

ASSUMPTION: Nir Yu values transparency, collaboration, and a data-driven approach to problem-solving. Candidates who align with these values and possess strong communication and analytical skills will be a good fit for the company.

⚠️ Potential Challenges

• Managing multiple social media accounts and platforms simultaneously
• Balancing creative and analytical tasks while meeting tight deadlines
• Adapting to a fully remote work environment and collaborating with remote teams
• Keeping up with the latest trends and best practices in digital marketing and SEO

ASSUMPTION: The Marketing Specialist role presents unique challenges that require strong organizational skills, adaptability, and a continuous learning mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on social media management and performance marketing
• While the role requires strong writing and editing skills, it is not primarily focused on content creation or copywriting
• As a mid-sized company, Nir Yu offers more opportunities for growth and advancement compared to larger enterprises

ASSUMPTION: The Marketing Specialist role at Nir Yu is unique in its focus on preventing offshore team failures and delivering cost-effective solutions, setting it apart from other marketing roles in the industry.

📝 Sample Projects

• Developing and implementing a social media content calendar for a client's product launch
• Conducting keyword research and on-page SEO optimization for a client's website
• Analyzing campaign performance data and making data-driven optimizations to improve ROI

ASSUMPTION: The Marketing Specialist will be involved in various projects that require a mix of creative and analytical skills, as well as strong communication and collaboration abilities.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for a Marketing Specialist at Nir Yu?
• How does Nir Yu support the professional growth and development of its employees?
• What are the most significant challenges facing the Marketing Specialist role, and how can I help address them?
• How does Nir Yu measure the success of its marketing campaigns, and what KPIs are most important?
• What is the company's approach to work-life balance, and how does it support remote employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their ability to contribute to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://niryu.teamtailor.com/jobs/6238894-marketing-specialist
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your social media management, performance marketing, and content creation work
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.