Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Weee! Inc

🔹 Location: Fremont, California, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (5 days a week)

🚀 Job Overview

Key aspects of this role include:

• Cultivating and maintaining strong relationships with key media outlets and influencers
• Executing promotional events and ad campaigns across multiple channels
• Analyzing campaign results to shape future marketing strategies
• Collaborating with peers to create brand awareness

ASSUMPTION: This role requires a strong understanding of the local, regional, and national media landscape, as well as the ability to build and maintain effective relationships with key players.

📋 Key Responsibilities

✅ Conduct research to support PR campaigns, including marketing research, media monitoring, and competitive analysis

✅ Crafting compelling creative strategies and campaign concepts

✅ Executing promotional events and ad campaigns through multiple channels, such as social media, digital media, traditional media, and offline events

✅ Analyzing campaign results to help shape future marketing strategies

✅ Collaborating with peers and other stakeholders in the company in creating brand awareness

✅ Develop, recommend, and execute marketing campaigns across various paid social platforms

✅ Accountable for achieving customer acquisition goals through paid marketing initiatives

✅ Collaborate with major media platforms to create innovative and impactful marketing campaigns

✅ An in-depth examination of the weekly performance to understand trends, identify successes and opportunities, and forecast future channel performance

✅ Supporting the execution of a broader marketing plan as assigned

✅ Ideating for creatives and campaigns

✅ Responsible for paid marketing customer acquisition

✅ Own and further relationships with major media platforms

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Public Relations & Corporate Communication, Marketing, or a related field

Experience: 1 year of professional experience in influencer marketing, data analysis, content creation, marketing analytics, search engine optimization, paid digital advertising, social media marketing, and customer relationship management

Required Skills:

• Proven experience in influencer marketing
• Data analysis skills
• Content creation skills
• Marketing analytics skills
• Search engine optimization skills
• Paid digital advertising skills
• Social media marketing skills
• Customer relationship management skills

Preferred Skills:

• Experience with online-to-offline campaigns
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in relevant software tools and platforms (e.g., Google Analytics, social media management tools) is likely to be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The US base salary range for this full-time position is $67,413. Our salary ranges are determined by role, level, and location. Individual pay is determined by multiple factors such as job-related skills, experience, and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Benefits:

• Comprehensive health insurance package, including medical, dental, and vision
• 401k, 4% company match
• Equity and Bonus
• Vacation, sick, and holiday time off
• Monthly mobile stipend
• Monthly Weee! Points credits

Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM)

ASSUMPTION: The salary range provided is for the US and may vary for other locations. The benefits listed are subject to change and may vary based on the employee's location and role.

📌 Applicant Insights

🔍 Company Context

Industry: Weee! operates in the technology, information, and internet industry, focusing on e-commerce, grocery delivery, social commerce, and retail.

Company Size: Weee! has 501-1,000 employees, making it a mid-sized company. This size allows for a more collaborative work environment and opportunities for growth.

Founded: Weee! was founded in 2015 and is headquartered in Fremont, California.

Company Description:

• Weee! is the leading Asian e-grocer in the U.S., delivering more than 10,000 locally sourced and hard-to-find goods from around the globe directly to customers.
• The company is on a mission to enable affordable access to groceries for every home in North America while setting a new standard for freshness and value.
• Weee! leverages social e-commerce and proprietary forecasting technology to redefine online grocery shopping.

Company Specialties:

• e-commerce
• grocery delivery
• social commerce
• and retail

Company Website: http://www.sayweee.com

ASSUMPTION: Weee! is a rapidly growing company with a strong focus on innovation and customer satisfaction. Working at Weee! offers the opportunity to be part of a dynamic and fast-paced environment.

📊 Role Analysis

Career Level: This role is suitable for early-career marketing professionals seeking to gain experience in a fast-paced, growing company.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and work closely with various teams, including PR, content, and creative.

Work Arrangement: This role requires on-site work in Fremont, California, for 5 days a week.

Growth Opportunities:

• As Weee! continues to grow, there will be opportunities for career advancement within the marketing department and the company as a whole.
• The company's focus on innovation and technology may present opportunities for professional development in related fields.
• Working at Weee! provides the chance to gain experience in a fast-paced, dynamic environment, which can be beneficial for long-term career growth.

ASSUMPTION: Given Weee!'s rapid growth and expansion, there are likely to be numerous opportunities for career advancement and professional development for motivated and talented individuals.

🌍 Location & Work Environment

Office Type: Weee!'s office is a collaborative and dynamic workspace, reflecting the company's fast-paced and innovative culture.

Office Location(s): Fremont, California

Geographic Context:

• Fremont is located in the San Francisco Bay Area, offering a diverse and multicultural environment.
• The area is known for its tech industry, providing ample opportunities for networking and professional growth.
• Fremont offers a mix of urban and suburban living, with easy access to nearby cities and attractions.

Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) with occasional overtime as needed

ASSUMPTION: Working in Fremont offers the benefits of a diverse and multicultural environment, as well as easy access to nearby cities and attractions, providing a high quality of life for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the marketing team
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of the local, regional, and national media landscape
• Candidates' ability to build and maintain effective relationships with key players
• Candidates' analytical and creative skills
• Candidates' ability to work effectively with various teams and stakeholders

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Weee!'s mission and values in your application materials
• Prepare examples of your past marketing campaigns and their results to discuss during the interview

ATS Keywords: influencer marketing, data analysis, content creation, marketing analytics, search engine optimization, paid digital advertising, social media marketing, customer relationship management

ASSUMPTION: Weee!'s hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the company's dynamic and fast-paced environment.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer)
• Google Analytics
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: While not explicitly stated, proficiency in relevant software tools and platforms is likely to be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with various teams and stakeholders?
• Do you have strong analytical and creative skills?
• Are you passionate about Weee!'s mission and values?

ASSUMPTION: Weee! values employees who are innovative, customer-focused, collaborative, and accountable, with a strong work ethic and a passion for the company's mission.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may be challenging for those who prefer a more stable and predictable work environment
• The role may require occasional overtime and flexibility to meet deadlines
• Candidates may face competition from other marketing professionals seeking similar roles in the growing tech industry
• Working in the San Francisco Bay Area may present a higher cost of living compared to other regions

ASSUMPTION: While Weee! offers a dynamic and exciting work environment, candidates should be prepared to face the challenges that come with working in a fast-paced, growing company in a competitive market.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on influencer marketing, data analysis, and paid digital advertising
• Weee!'s focus on social e-commerce and proprietary forecasting technology sets it apart from traditional grocery retailers and other e-commerce platforms
• Career paths in marketing at Weee! may differ from those at more established companies, offering unique opportunities for growth and development

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on influencer marketing, data analysis, and Weee!'s innovative approach to e-commerce sets it apart and presents distinct opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a targeted influencer marketing campaign to promote a new product launch
• Analyzing campaign performance data to identify trends, successes, and opportunities, and using insights to inform future marketing strategies
• Collaborating with the creative team to develop compelling campaign concepts and creative assets

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for the Marketing Specialist role at Weee!.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Weee! approach collaboration and communication between departments?
• What are the most significant challenges facing the marketing team in the coming months, and how can this role contribute to addressing them?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does Weee! support work-life balance for its employees?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their results to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.