📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Alphabe Insight Inc
🔹 Location: Santa Ana, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-06
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies and campaigns across multiple platforms
- Conducting market research to identify trends, customer preferences, and competitor activities
- Collaborating with cross-functional teams to identify market opportunities and create data-informed marketing solutions
- Monitoring campaign performance and analyzing metrics to improve effectiveness
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Develop and implement marketing strategies and campaigns across multiple platforms
✅ Conduct market research to identify trends, customer preferences, and competitor activities
✅ Assist in the creation of promotional materials and marketing content
✅ Monitor campaign performance and analyze metrics to improve effectiveness
✅ Support the execution of product launches and trade show participation
✅ Maintain brand consistency and messaging across all communication channels
✅ Coordinate with design, sales, and product development teams to align marketing efforts
✅ Prepare regular reports on campaign ROI and key performance indicators
ASSUMPTION: This role involves a mix of independent work and collaboration with various teams, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: 2+ years of experience in a marketing or strategic planning role
Required Skills:
- Strong understanding of marketing principles, analytics, and campaign development
- Excellent verbal and written communication skills
- Proficient in Microsoft Office Suite and marketing analytics tools (e.g., Google Analytics)
- Strong organizational and time-management skills
- Ability to work both independently and collaboratively in a fast-paced environment
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Fluency in a second language
ASSUMPTION: While not explicitly stated, experience with CRM software and fluency in a second language would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $70,000 per year
Benefits:
- Opportunities for professional growth and career advancement
- Comprehensive health, dental, and vision insurance
- Paid time off and holidays
- Ongoing training and development programs
- Supportive and collaborative work environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Specialist role in the United States, with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Advertising
Company Size: Small (51-200 employees)
Founded: 2019
Company Description:
- Sharpcontra is a results-driven marketing agency that provides tailored strategies to align with clients' business goals
- The company values integrity, creativity, and excellence in every campaign they deliver
- They focus on market research, analytics, and creative insight to drive measurable growth
Company Specialties:
- Market Research
- Campaign Development
- Brand Positioning
Company Website: www.sharpcontra.com
ASSUMPTION: Sharpcontra is a growing agency that values creativity and data-driven decision making, which aligns well with the requirements of this role.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with the possibility of occasional remote work
Growth Opportunities:
- Potential advancement to Senior Marketing Specialist or Marketing Manager roles
- Opportunities to work on diverse campaigns and gain experience in various industries
- Chance to contribute to the growth and development of the company
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Santa Ana, California
Geographic Context:
- Santa Ana is located in Orange County, California, with a population of around 335,000
- The city offers a mix of urban and suburban environments, with a median household income of approximately $65,000
- It is known for its vibrant arts scene, cultural diversity, and historic architecture
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work
ASSUMPTION: The work environment at Sharpcontra is collaborative and supportive, with a focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- In-person or video call interview with the Marketing Manager
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Marketing knowledge and experience
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of marketing campaigns you've worked on and their outcomes
- Research the company and be ready to discuss how your skills and experience align with their values
ATS Keywords: Marketing strategies, market research, campaign development, analytics, communication skills, organizational skills, time management, collaboration
ASSUMPTION: The interview process at Sharpcontra is thorough and designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Analytics
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with the provided training and development opportunities.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Creativity
- Excellence
Work Style:
- Collaborative and supportive team environment
- Focus on data-driven decision making
- Openness to new ideas and continuous learning
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you comfortable using data to inform marketing strategies and make decisions?
- Do you enjoy working on diverse campaigns and learning new skills?
ASSUMPTION: Sharpcontra values employees who are creative, data-driven, and open to learning and growth.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Keeping up with industry trends and best practices in marketing
- Adapting to the needs and preferences of diverse clients
- Occasional travel for trade shows and events
ASSUMPTION: These challenges are common in marketing roles and can be managed effectively with strong organizational skills, continuous learning, and adaptability.
📈 Similar Roles Comparison
- Compared to other Marketing Specialist roles, this position places a stronger emphasis on market research and data analysis
- Sharpcontra's focus on creativity and innovation sets it apart from more traditional marketing agencies
- This role offers opportunities for professional growth and development within the company
ASSUMPTION: While this role shares similarities with other Marketing Specialist positions, its focus on data-driven decision making and creative problem-solving makes it unique.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch
- Conducting market research to identify trends and opportunities in a specific industry
- Analyzing campaign performance data to optimize marketing strategies and improve ROI
ASSUMPTION: These sample projects are representative of the day-to-day responsibilities and tasks associated with this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall growth and success of the company?
- What opportunities are there for professional development and advancement within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
- How does the company measure the success of its marketing campaigns, and how often are these metrics reviewed and adjusted?
ASSUMPTION: These questions are designed to assess the company's commitment to employee growth, work-life balance, and data-driven decision making.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and company
- Prepare examples of marketing campaigns you've worked on and their outcomes
- Follow up with the HR team one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
