📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: City of Hope
🔹 Location: Newnan, GA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies
- Building brand awareness and patient access through targeted campaigns
- Collaborating with clinical stakeholders and internal teams
- Creating engaging content for digital, print, and social media platforms
ASSUMPTION: This role requires a balance of creative and strategic thinking, as well as strong project management skills to manage multiple campaigns and projects simultaneously.
📋 Key Responsibilities
✅ Oversee day-to-day deliverables and provide direction to internal/external partners
✅ Gather information on new service line opportunities, technology advancements, and growth initiatives
✅ Ensure project deliverables are made in a timely manner and conduct weekly project status meetings
✅ Collaborate with the Marketing Manager to track expenses and process invoices to maintain the budget
✅ Provide oversight for community engagement events and work cross-functionally with hospital teams to increase brand awareness
✅ Create and edit content for various platforms, ensuring compliance with brand, regulatory, and HIPAA guidelines
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communication, Business, or related field
Experience: Minimum of 1 year of professional experience in marketing or communications, with at least 3 years in a senior-level role within a healthcare setting
Required Skills:
- Proven success in developing marketing campaigns
- Strong project management skills
- Excellent communication and collaboration skills
- Ability to create engaging content for various platforms
- Familiarity with AP Style
Preferred Skills:
- Experience developing health care marketing campaigns
- Proven success in writing and editing medical content
- Clinical and physician marketing platforms experience
- Advanced Degree (e.g., Master’s Degree) in Marketing, Communication, Business, or related field
ASSUMPTION: While an advanced degree is preferred, relevant working experience may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the healthcare industry in the Atlanta area)
Benefits:
- 21 Personal Time Off Days
- 7 Holidays off
- Company-matched 401(k)
- Employee Assistance programs
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: City of Hope is a leading research and treatment organization focused on cancer, diabetes, and other life-threatening illnesses. They are a nonprofit organization with a mission to deliver the cures of tomorrow to the people who need them today.
Company Size: City of Hope has over 10,000 employees across multiple locations, providing a large and diverse work environment.
Founded: City of Hope was founded in 1913 and has since grown into one of the largest cancer research and treatment organizations in the U.S.
Company Description:
- City of Hope is an independent, National Cancer Institute-designated comprehensive cancer center
- They offer a uniquely integrated model spanning cancer care, research and development, academics and training, and innovation initiatives
- City of Hope’s growing national system includes multiple locations across Southern California, as well as treatment facilities in Atlanta, Chicago, and Phoenix
Company Specialties:
- Brain Cancer
- Breast Cancer
- Diabetes
- Endocrinology & Metabolism
- Gastrointestinal Cancer
- Gynecologic Cancer
- Liver Cancer
- Leukemia
- Lung Cancer and Thoracic Oncology
- Lymphoma
- Musculoskeletal Cancer
- Pediatric Cancer
- Supportive Care
- Urologic Cancer
Company Website: City of Hope
ASSUMPTION: City of Hope's extensive experience and resources in cancer research and treatment provide a strong foundation for this role.
📊 Role Analysis
Career Level: This role is a mid-level position, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Marketing Specialist reports directly to the Executive Director of Marketing and Communications.
Work Arrangement: This role is on-site, with the primary work location being the City of Hope Atlanta facility.
Growth Opportunities:
- Potential advancement to a senior marketing role within the organization
- Expanding skills and expertise in healthcare marketing and communications
- Opportunities to work on diverse projects and campaigns across various service lines
ASSUMPTION: City of Hope's growing national system and diverse service lines provide ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: City of Hope Atlanta is a state-of-the-art cancer treatment facility.
Office Location(s): 600 Celebrate Life Parkway, Newnan, GA 30265, US
Geographic Context:
- Newnan, GA is located approximately 40 miles southwest of Atlanta
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions
- Newnan has a population of around 40,000 people and is known for its historic downtown area and annual events
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The Newnan location provides a convenient and accessible work environment for employees, with easy access to nearby amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with the Executive Director of Marketing and Communications
Key Assessment Areas:
- Marketing and communication skills
- Project management abilities
- Cultural fit and alignment with City of Hope's mission and values
- Problem-solving and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and healthcare experience
- Prepare examples of your marketing campaigns and content creation work
- Research City of Hope's mission, values, and recent marketing initiatives to demonstrate your understanding of the organization
ATS Keywords: Marketing, Communications, Campaign Development, Content Creation, Project Management, Healthcare Marketing, Brand Awareness, Community Engagement
ASSUMPTION: City of Hope's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Content management systems (e.g., WordPress, Drupal)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the marketing campaigns and projects the candidate works on.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Integrity
- Collaboration
- Caring
- Stewardship
Work Style:
- Team-oriented and collaborative
- Adaptable and responsive to change
- Results-driven and proactive
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with City of Hope's mission and values?
- How do you approach working collaboratively with various teams and stakeholders?
- How do you ensure the quality and accuracy of marketing content while meeting tight deadlines?
ASSUMPTION: City of Hope's values and work style emphasize a culture of collaboration, excellence, and patient-centered care.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creative and strategic thinking with tactical execution
- Working effectively with various teams and stakeholders, including clinical and non-clinical staff
- Adapting to changes in marketing strategies and priorities
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on healthcare marketing and community engagement within a hospital setting
- City of Hope's unique integrated model and national system provide opportunities for diverse projects and growth not typically found in traditional marketing roles
- Career progression in this role may lead to senior marketing positions within the organization, rather than transitioning to a different industry
ASSUMPTION: This role offers a unique blend of marketing and healthcare experience, with opportunities for professional growth and development within City of Hope's national system.
📝 Sample Projects
- Developing a targeted marketing campaign to increase patient access for a new service line
- Creating engaging patient education materials for a clinical trial
- Collaborating with clinical stakeholders to develop physician-focused marketing content
ASSUMPTION: These sample projects demonstrate the range of marketing and communication tasks the Marketing Specialist may be responsible for in this role.
❓ Key Questions to Ask During Interview
- How does this role support City of Hope's mission and strategic goals?
- What are the most pressing marketing challenges facing City of Hope Atlanta, and how can this role address them?
- How does the Marketing Specialist collaborate with other teams and stakeholders to ensure consistent and accurate marketing content?
- What opportunities are there for professional growth and development within this role and the organization?
- How does City of Hope support work-life balance for its employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the organization, as well as your understanding of the marketing and healthcare industries.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the City of Hope careers portal
- Tailor your resume and cover letter to highlight relevant marketing and healthcare experience
- Prepare examples of your marketing campaigns and content creation work
- Research City of Hope's mission, values, and recent marketing initiatives to demonstrate your understanding of the organization
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
