Marketing Specialist

📌 Core Information 🔹 Job Title: Marketing Specialist - Maternity Leave Replacement 🔹 Company: Dentsply Sirona, Inc 🔹 Location: Rome, Lazio, Italy 🔹 Job Type: Temporary (Maternity Leave Replacement) 🔹 Category: Marketing 🔹 Date Posted: May 30, 2025 🔹 Experience Level: Entry-level to Mid-level (0-2 years) 🔹 Remote Status: On-site (Hybrid work arrangement not specified) 🚀 Job Overview Key aspects of this role include: 1. Marketing Support: Assisting the Workflow Manager in preparing launch plans and local activity plans for new products. 2. Communication Management: Coordinating with Customer Service and Sales representatives regarding price lists, product catalogs, and promotional materials. 3. Budget Management: Maintaining and updating the marketing expense budget, sending forecasts in volumes and values for new and promotional products. 4. Sales Support: Participating in monthly meetings with the indirect sales force, supporting result presentations, training sessions, and corrective actions. 5. Multicultural Environment: Working in a multicultural and international environment, gaining experience in a structured and global organization. *ASSUMPTION:* This role offers an excellent opportunity for candidates to gain experience in a multinational corporation and develop skills in marketing, communication, and project management. 📋 Key Responsibilities 🔹 Product Launch & Management - Supporting the Workflow Manager in preparing the launch plan and local activity plan for new products. - Assisting in the management and updating of price lists, including related communications to Customer Service and Sales representatives. - Creating product data sheets for the configuration of new products and for new product brochures. 🔹 Promotional Material Coordination - Requesting quotes from suppliers for printing flyers and catalogs, managing the approval process, and coordinating delivery to the warehouse. - Sending marketing materials, such as brochures, promotional flyers, and catalogs, to the sales force, preparing files with addresses and quantities for shipment. - Supporting the Workflow Manager in product presentations, managing promotions, and sending promotional flyers to designers for dealers and retail. Preparing and communicating these materials to the sales force. - Assisting in creating communication pages, banners, and promotional flyers in direct coordination with local dealers. 🔹 Budget & Forecast Management - Maintaining and updating the file with the marketing expense budget, sending forecasts in volumes and values for new and promotional products. - Purchasing rewards/vouchers for sales representatives and communicating with the sales force. 🔹 Sales Force Support - Participating in monthly meetings with the indirect sales force, supporting result presentations, training sessions, and corrective actions (recovery plans) if needed. *ASSUMPTION:* The responsibilities listed above are specific to this role and may vary depending on the organization's structure and priorities. 🎯 Required Qualifications Education: - Master's degree, preferably in Economics, Marketing, or related fields. Experience: - Minimum experience in marketing (even through internships), preferably gained in structured and international environments. Required Skills: - Excellent knowledge of English. Knowledge of Spanish will be considered a plus. - Flexibility, willingness to learn, and strong team-oriented mindset. - Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with CRM systems. Preferred Skills: - Experience with marketing automation tools. - Knowledge of the dental industry or healthcare sector. - Familiarity with budget management and forecasting. *ASSUMPTION:* The required and preferred qualifications listed above are specific to this role and may be subject to change based on the organization's needs and the candidate's background. 💰 Compensation & Benefits Salary Range: The salary range for this role is not provided in the original job description. Based on industry standards for a Marketing Specialist role with the given experience level and location, the estimated salary range is €25,000 to €35,000 per year (gross). Benefits: - The benefits package for this role is not specified in the original job description. As a multinational corporation, Dentsply Sirona is likely to offer a comprehensive benefits package, including health insurance, retirement plans, and other employee benefits. For a detailed list of benefits, please refer to the company's career website or contact the HR department directly. Working Hours: The working hours for this role are not specified in the original job description. As an on-site, full-time position, the standard working hours are likely to be Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. However, the specific working hours may vary based on the company's policies and the employee's contract. *ASSUMPTION:* The salary range and benefits information provided above are estimates based on industry standards and may vary depending on the candidate's qualifications, experience, and the company's internal policies. 📌 Applicant Insights Company Context Industry: The dental industry is a global market with a high demand for innovative products and solutions. Dentsply Sirona, as a leading provider of dental products and technologies, operates in a competitive and dynamic market. Company Size: Dentsply Sirona is a large, multinational corporation with over 10,000 employees worldwide. As a global total solutions provider, the company offers a wide range of products and services, allowing employees to gain diverse experience and exposure to various aspects of the business. Founded: Dentsply Sirona was founded in 1899 and has since grown to become a global leader in the dental industry. The company's rich history and extensive experience contribute to its stability and success in the market. Company Description: Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, empowering dental professionals to provide better, safer, and faster dental care. The company's comprehensive solutions offering includes leading positions and platforms across consumables, equipment, technology, and specialty products. Dentsply Sirona is committed to improving the practice of dentistry with an unrelenting commitment to its customers and a passion for innovation that shapes the dental industry. Company Specialties: Dentsply Sirona specializes in various aspects of the dental industry, including preventive, restorative, orthodontics, prosthetics, endodontics, implants, healthcare, imaging, instruments, and CAD/CAM. The company's diverse portfolio allows it to cater to the unique needs of dental professionals and their patients worldwide. Company Website: *ASSUMPTION:* The company context and description provided above are based on publicly available information and may not reflect the most recent or detailed insights into the organization's operations and culture. Role Analysis Career Level: This role is an entry-level to mid-level position, suitable for candidates with up to 2 years of marketing experience, preferably in a structured and international environment. The role offers an excellent opportunity for professional growth and development within a large, multinational corporation. Reporting Structure: The Marketing Specialist will report directly to the Workflow Manager and collaborate with various internal teams, including Customer Service, Sales, and Product Management. The role may also involve working with external partners, such as suppliers and dealers. Work Arrangement: The work arrangement for this role is not specified in the original job description. As an on-site position, the Marketing Specialist will be expected to work from the company's office in Rome, Italy. However, the specific work arrangement, including any hybrid or remote work options, may be subject to change based on the company's policies and the employee's contract. Growth Opportunities: Working for a large, multinational corporation like Dentsply Sirona offers numerous growth opportunities for employees. These may include internal promotions, transfers to different departments or locations, and participation in professional development programs. The Marketing Specialist role provides an excellent platform for candidates to develop their skills and advance their careers within the organization. *ASSUMPTION:* The role analysis and growth opportunities described above are based on general insights into the dental industry and multinational corporations. The specific details of the role and its growth potential may vary depending on the organization's structure and policies. Location & Work Environment Office Type: The office type for this role is not specified in the original job description. As a multinational corporation, Dentsply Sirona is likely to have modern, professional office facilities that cater to the needs of its employees and promote collaboration and productivity. Office Location(s): The office location for this role is specified as Rome, Italy. However, the company's global headquarters are located in Charlotte, North Carolina, USA, and it has offices and operations in numerous countries worldwide. The specific office location and any related commuting requirements may be subject to change based on the company's policies and the employee's contract. Geographic Context: Rome, Italy, is the capital and largest city of Italy, with a rich history and cultural heritage. The city offers a diverse range of amenities, including museums, historical sites, and vibrant neighborhoods. The geographic context of the role may impact the employee's work-life balance and overall experience with the company. Work Schedule: The work schedule for this role is not specified in the original job description. As an on-site, full-time position, the Marketing Specialist is likely to work a standard five-day workweek, with regular office hours and a one-hour lunch break. However, the specific work schedule may vary based on the company's policies and the employee's contract. *ASSUMPTION:* The location and work environment details provided above are based on general insights into multinational corporations and the dental industry. The specific details of the role and its work environment may vary depending on the organization's structure and policies. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the company's careers portal. 2. Phone or video screening with the HR department or a hiring manager. 3. In-person or virtual interview with the hiring manager and/or other relevant team members. 4. Final interview or assessment with senior leadership or HR. 5. Job offer and onboarding process. Key Assessment Areas: 1. Communication Skills: Assessing the candidate's ability to communicate effectively in English, both verbally and in writing, as well as their proficiency in Italian (if applicable) and any other relevant languages. 2. Marketing Knowledge: Evaluating the candidate's understanding of marketing principles, strategies, and tactics, as well as their familiarity with the dental industry and relevant market trends. 3. Problem-Solving Skills: Assessing the candidate's ability to analyze and solve problems, as well as their capacity to develop and implement creative solutions to marketing challenges. 4. Teamwork & Collaboration: Evaluating the candidate's ability to work effectively in a team, communicate with stakeholders, and manage projects in a collaborative environment. 5. Cultural Fit: Assessing the candidate's alignment with the company's values, culture, and work environment, as well as their potential to contribute to the organization's long-term success. Application Tips: 1. Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements that match the required and preferred qualifications for this role. 2. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability in marketing situations. 3. Research the dental industry and Dentsply Sirona's products and services to demonstrate your knowledge and enthusiasm for the role. 4. Practice common interview questions and develop concise, structured responses that showcase your qualifications and fit for the position. 5. Prepare questions to ask the interviewer about the role, the team, and the company's culture to demonstrate your interest and engagement in the process. ATS Keywords: To help you optimize your resume for the company's Applicant Tracking System (ATS), consider including the following keywords, where relevant and appropriate: - Marketing Specialist - Marketing Coordinator - Product Launch - Marketing Campaign - Budget Management - Forecasting - Sales Support - Customer Service - Stakeholder Communication - Project Management - Marketing Automation - CRM - Dental Industry - Healthcare Sector - Multinational Corporation - Teamwork - Collaboration - Problem-Solving Skills - Adaptability - Marketing Strategy - Marketing Tactics - Marketing Trends - Marketing Analytics - Marketing Metrics - Marketing KPIs *ASSUMPTION:* The interview and application insights provided above are based on general best practices for job seekers and the dental industry. The specific details of the interview process and assessment criteria may vary depending on the organization's policies and the candidate's background. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - CRM systems (e.g., Salesforce, Microsoft Dynamics 365) - Marketing automation tools (e.g., Marketo, HubSpot) - Project management tools (e.g., Asana, Trello) - Presentation software (e.g., PowerPoint, Google Slides) - Budgeting and forecasting tools (e.g., Excel, Google Sheets) - Collaboration platforms (e.g., Microsoft Teams, Slack) - Communication platforms (e.g., email, instant messaging tools) *ASSUMPTION:* The tools and technologies listed above are based on general insights into the marketing industry and multinational corporations. The specific tools and technologies required for this role may vary depending on the organization's policies and the candidate's background. 👔 Cultural Fit Considerations Company Values: Dentsply Sirona's company values are not explicitly stated in the original job description. However, as a large, multinational corporation, the company is likely to prioritize values such as integrity, innovation, customer focus, and collaboration. Candidates should research the company's mission, vision, and values statements to align their personal values and behaviors with those of the organization. Work Style: The work style for this role is not specified in the original job description. However, as a marketing role in a multinational corporation, the Marketing Specialist is likely to work in a dynamic, fast-paced, and collaborative environment. Candidates should be prepared to manage multiple projects, meet tight deadlines, and adapt to changing priorities and market conditions. Self-Assessment Questions: 1. How do your personal values align with Dentsply Sirona's corporate values and mission? 2. How do you approach working in a multicultural and international environment? 3. How do you handle managing multiple projects and priorities in a fast-paced work environment? 4. How do you collaborate with stakeholders and manage relationships with customers, suppliers, and other external partners? 5. How do you stay up-to-date with marketing trends and adapt your strategies to changing market conditions? *ASSUMPTION:* The cultural fit considerations and self-assessment questions provided above are based on general insights into the dental industry and multinational corporations. The specific details of the role and its cultural fit requirements may vary depending on the organization's policies and the candidate's background. ⚠️ Potential Challenges 1. Language Barrier: As an international company, Dentsply Sirona operates in a multicultural environment. Candidates may face language barriers and need to adapt to working with colleagues and customers who speak different languages. 2. Market Volatility: The dental industry is subject to market fluctuations and technological advancements. Candidates should be prepared to navigate a dynamic and sometimes unpredictable market landscape. 3. Global Competition: Dentsply Sirona competes with other multinational corporations and local players in the dental industry. Candidates may face intense competition for market share and need to develop innovative strategies to maintain a competitive edge. 4. Regulatory Compliance: The dental industry is subject to strict regulations and quality standards. Candidates must be prepared to navigate complex regulatory requirements and ensure compliance with relevant laws and guidelines. *ASSUMPTION:* The potential challenges listed above are based on general insights into the dental industry and multinational corporations. The specific challenges faced by the Marketing Specialist in this role may vary depending on the organization's structure and policies. 📈 Similar Roles Comparison 1. Marketing Coordinator: A Marketing Coordinator role may involve similar responsibilities, such as managing marketing campaigns, coordinating with stakeholders, and analyzing marketing data. However, this role may have a broader scope, including event planning, social media management, and content creation. 2. Product Marketing Manager: A Product Marketing Manager role focuses on the development and launch of new products, similar to the Marketing Specialist role. However, this role may involve more strategic decision-making, market research, and competitive analysis. 3. Brand Manager: A Brand Manager role focuses on the management and growth of established product brands. This role may involve similar responsibilities, such as market analysis, competitive tracking, and brand strategy development. However, it may have a more long-term focus and less direct involvement in product launches and campaigns. *ASSUMPTION:* The similar roles comparison provided above is based on general insights into the marketing industry and multinational corporations. The specific details of the role and its comparison with related positions may vary depending on the organization's structure and policies. 📝 Sample Projects 1. Product Launch Campaign: Developing and executing a comprehensive marketing campaign for the launch of a new dental product, including market research, competitive analysis, and the creation of targeted marketing materials. 2. Budget Optimization: Analyzing the marketing budget for a product line and identifying opportunities to optimize spending, improve ROI, and maximize marketing impact within the available resources. 3. Customer Segmentation: Conducting market research and data analysis to segment the dental market and develop targeted marketing strategies that resonate with specific customer groups. 4. Channel Optimization: Evaluating the effectiveness of various marketing channels and optimizing the channel mix to maximize reach, engagement, and conversions for dental products and services. *ASSUMPTION:* The sample projects listed above are based on general insights into the marketing industry and multinational corporations. The specific projects and initiatives undertaken by the Marketing Specialist in this role may vary depending on the organization's structure and policies. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the key responsibilities of the Marketing Specialist role and how they align with my skills and experience? 2. Team Structure: How is the marketing team structured, and who will I be working with in this role? 3. Marketing Strategy: What is the company's marketing strategy for the dental industry, and how does this role contribute to its success? 4. Product Portfolio: Can you provide more details about the company's product portfolio and the specific products this role will focus on? 5. Market Challenges: What are the main market challenges facing the dental industry, and how does this role address them? 6. Career Growth: What opportunities are there for professional development and career growth within the company for this role? 7. Company Culture: How would you describe the company's culture, and how does it support the success of the Marketing Specialist role? *ASSUMPTION:* The key questions to ask during the interview provided above are based on general insights into the dental industry and multinational corporations. The specific questions and topics to cover may vary depending on the organization's structure and policies. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: 2. Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements that match the required and preferred qualifications for this role. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability in marketing situations. 4. Research the dental industry and Dentsply Sirona's products and services to demonstrate your knowledge and enthusiasm for the role. 5. Practice common interview questions and develop concise, structured responses that showcase your qualifications and fit for the position. 6. Prepare questions to ask the interviewer about the role, the team, and the company's culture to demonstrate your interest and engagement in the process. 7. Follow up with the hiring manager or HR department after the interview to express your appreciation for the opportunity and reiterate your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.