📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: IIIIIUS
🔹 Location: New Delhi, Delhi, India
🔹 Job Type: Full-Time
🔹 Category: Business Consulting and Services
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing plans for European Lines of Business (LOBs)
- Organizing ICF branded technical events in Europe
- Project managing marketing activities and campaigns
- Collaborating with business leads, marketing teams, and external suppliers
- Increasing brand awareness and recognition for ICF as global leaders
ASSUMPTION: This role requires a strong blend of creative and analytical skills, with a focus on driving brand awareness and lead generation through effective marketing campaigns.
📋 Key Responsibilities
✅ Supporting the development and execution of marketing plans for European LOBs
✅ Supporting the organization of ICF branded technical events in Europe
✅ Project managing activity and campaigns
✅ Developing strong working relationships with relevant business leads
✅ Project managing and delivering marketing activities, including content creation, events, PR, and other activities
✅ Increasing brand awareness and recognition for ICF
✅ Collating and analyzing communications and messages, ensuring consistency and adherence to brand guidelines
✅ Measuring and reporting on the performance of marketing campaigns
✅ Building relationships and working closely with the Corporate Marketing team in Reston, Virginia
✅ Working with the internal communications team to provide relevant content
ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong organizational skills and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 2 years of experience in marketing, with a focus on B2B environments
Required Skills:
- Proven experience in identifying target audiences and devising marketing campaigns
- Experience in running lead generation using modern marketing tools and approaches
- Experience with main social media channels (LinkedIn, Twitter, Instagram)
- Experience using marketing automation platforms (e.g., Marketo)
- Up-to-date with latest trends and best practices in online marketing and measurement
- Experience using a social media engagement platform (e.g., Oktopost)
- Experience with website CMS (preferably Sitecore)
Preferred Skills:
- Experience/skills in using software tools for creative designing
ASSUMPTION: Candidates should have a strong foundation in marketing principles and a proven track record in B2B marketing environments.
💰 Compensation & Benefits
Salary Range: INR 600,000 - 1,200,000 per annum (Estimated based on industry standards for 2-5 years of experience in New Delhi)
Benefits:
- Health insurance
- Retirement plan
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours/week)
ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 1,001-5,000 employees (Medium-sized company, offering opportunities for growth and collaboration)
Founded: 1969 (Over 50 years of experience in consulting and technology services)
Company Description:
- Global advisory and technology services provider
- Combines unmatched expertise with cutting-edge technology to help clients solve complex challenges
- Focuses on change management, digital transformation, and shaping the future
Company Specialties:
- Business consulting
- Technology services
- Digital transformation
- Change management
Company Website: ICF Consulting
ASSUMPTION: IIIIIUS is a well-established company with a strong reputation in the consulting and technology services industry, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: Reports to the Business Development Team, with collaboration across various teams and external suppliers
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Advancement to senior marketing roles within the company
- Expansion of responsibilities and leadership opportunities
- Potential to work on diverse projects across various industries
ASSUMPTION: This role offers a strong foundation in marketing and the opportunity to work on high-impact projects, contributing to the company's growth and success.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Barakhamba Road, New Delhi, Delhi 110001, IN
Geographic Context:
- New Delhi is the capital territory of India, with a population of over 16 million
- Known for its historical sites, cultural diversity, and vibrant food scene
- Offers numerous opportunities for professional growth and development
Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: New Delhi offers a dynamic work environment with a mix of traditional and modern culture, providing ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with hiring manager
- Final round interview with senior leadership
Key Assessment Areas:
- Marketing skills and experience
- Problem-solving and analytical skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements
- Tailor resume and cover letter to emphasize skills and experiences relevant to the role
- Prepare examples of successful marketing campaigns and their impact
ATS Keywords: B2B Marketing, Lead Generation, Content Creation, Social Media, Marketing Automation, SEO, PPC, Event Management, Project Management, Analytical Skills, Communication Skills, Time Management, Problem Solving, Creativity, Attention to Detail, Commercial Focus
ASSUMPTION: The application process may vary, but typically involves several rounds of interviews to assess the candidate's skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo)
- Social media engagement platforms (e.g., Oktopost)
- Website CMS (preferably Sitecore)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Act with integrity
- Value and respect others
- Pursue excellence
- Embrace diversity
- Collaborate openly
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you align with the company's values and mission?
- Are you comfortable working in a collaborative, team-oriented environment?
- Can you thrive in a dynamic, fast-paced work environment?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling employment experience.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Collaborating effectively with various teams and external suppliers
- Adapting to a dynamic and fast-paced work environment
- Working in a competitive and demanding market
ASSUMPTION: This role presents unique challenges and opportunities for growth and development in a dynamic and competitive market.
📈 Similar Roles Comparison
- Marketing Specialist vs. Marketing Manager: Marketing Specialist focuses more on execution and project management, while Marketing Manager has a broader strategic role
- B2B Marketing vs. B2C Marketing: B2B marketing requires a stronger focus on lead generation, account-based marketing, and longer sales cycles
- Marketing Specialist vs. Marketing Coordinator: Marketing Specialist has more strategic and project management responsibilities, while Marketing Coordinator focuses on tactical tasks and support
ASSUMPTION: Understanding the differences between similar roles and marketing specializations is crucial for career growth and development.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch
- Organizing and managing a virtual event with international speakers and attendees
- Creating and implementing a social media strategy to increase brand awareness and engagement
ASSUMPTION: Sample projects provide insights into the day-to-day responsibilities and expectations of the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ICF Careers portal
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns and their impact
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
