Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Rally Networks

🔹 Location: Seneca, Missouri

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Promoting products and services to create awareness and drive customer acquisition
• Developing marketing materials and campaigns to engage customers and improve retention
• Managing social media activities and online communities to enhance brand presence
• Collaborating with the marketing supervisor and cross-functional teams to execute marketing strategies

ASSUMPTION: This role requires a high level of creativity, self-motivation, and strong project management skills to succeed in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Develop new customer information packets, including digital and physical copies

✅ Create customer retention programs, refer-a-friend programs, and other tools to maintain the current client base

✅ Design product brochures for existing and new products, both for internal use and customer-facing materials

✅ Manage external communications, including events, trade shows, school functions, and Chamber of Commerce events

✅ Conduct marketing research to plan and implement successful company marketing strategies

✅ Create, manage, and monitor active social media marketing activities, engaging with online communities and growing their presence

✅ Write and develop high-quality marketing materials, including articles, presentations, brochures, media releases, newsletters, employee scripts, event announcements, trade show materials, annual reports, and thank-you letters

✅ Increase "likes" and reviews on digital mediums

✅ Assist in developing customer subscription paths, including email campaigns, texting contact for technicians, and follow-up surveys

✅ Help develop YouTube videos to inform, instruct, and engage customers

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Graphic Design, or a directly related field

Experience: A minimum of five (5) years’ experience in Graphic Design, Marketing, Public Relations, or Sales

Required Skills:

• Proficient in marketing principles and practices
• Proficient in marketing analysis
• Proficient in Microsoft PowerPoint, Excel, Word, Canva, and Adobe products
• Excellent judgment and initiative
• Strong project management skills
• Excellent communication and writing skills

Preferred Skills:

• Experience with social media management platforms
• Knowledge of the telecommunications industry

ASSUMPTION: Candidates with a strong portfolio demonstrating their creativity and relevant experience will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Specialist with 5-10 years of experience in the telecommunications industry)

Benefits:

• Excellent medical, vision, and dental benefits
• Paid holidays
• Paid vacation days
• Retirement plan

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications

Company Size: 51-200 employees

Founded: 1920

Company Description:

• Rally Networks provides local, fast, reliable broadband services to rural communities in Oregon, Idaho, Washington, Missouri, Oklahoma, and Arkansas
• Committed to maintaining small-town values and providing over-the-top customer service
• Fosters growth and stability in service areas by providing local jobs and technological infrastructure

Company Specialties:

• Broadband services
• Internet, phone, and other related services
• Customer-centric approach

Company Website: rallynet.us

ASSUMPTION: Working for Rally Networks offers the opportunity to make a significant impact in rural communities by improving access to reliable broadband services.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Marketing Supervisor

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential career progression into a marketing management role
• Expanding skills and knowledge in the telecommunications industry
• Gaining experience in a family-owned enterprise with a strong service-oriented culture

ASSUMPTION: This role offers opportunities for professional growth and development within the company and the broader telecommunications industry.

🌍 Location & Work Environment

Office Type: On-site, family-owned enterprise

Office Location(s): Seneca, Missouri

Geographic Context:

• Seneca is a small city in Missouri with a population of approximately 2,000 people
• Known for its rural charm and tight-knit community
• Offers a lower cost of living compared to larger cities

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: Working in Seneca, Missouri, offers a unique blend of small-town living and the opportunity to make a significant impact in the local community.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person interview with the Marketing Supervisor and other team members
• Background check and reference check

Key Assessment Areas:

• Creativity and problem-solving skills
• Marketing knowledge and experience
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of your marketing campaigns, projects, or achievements to discuss during the interview
• Research the telecommunications industry and Rally Networks to demonstrate your enthusiasm and understanding of the role

ATS Keywords: Marketing, Promote, Products, Services, Customer Acquisition, Retention, Social Media, Marketing Materials, Campaigns, Brand Presence, Collaboration, Marketing Supervisor, Cross-functional Teams

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Excel, Word)
• Canva
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with industry-standard marketing tools and software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Service-oriented
• Family-owned enterprise
• Community-focused

Work Style:

• Collaborative and team-oriented
• Creative and innovative
• Results-driven and proactive
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a customer-centric environment and enjoy creating marketing campaigns that drive customer acquisition and retention?
• Are you comfortable working in a family-owned enterprise and embracing a service-oriented culture?
• Do you possess strong project management skills and the ability to manage multiple projects simultaneously?

ASSUMPTION: Candidates who align with Rally Networks' company values and work style will be more likely to succeed and enjoy their role within the organization.

⚠️ Potential Challenges

• Working in a small, rural community may limit access to certain resources and amenities
• The role may require occasional work on weekends or evenings to attend events or trade shows
• The telecommunications industry is subject to regulatory changes and market fluctuations, which may impact the role's responsibilities and priorities
• The role may involve managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize effectively

ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to thrive in a small-town environment and manage multiple priorities effectively.

📈 Similar Roles Comparison

• Marketing Specialist roles in other telecommunications companies may offer more competitive salaries and benefits packages, but may also involve more intense competition and less focus on small-town values and community impact
• Marketing Specialist roles in other industries may offer more diverse marketing experiences, but may also lack the unique challenges and rewards of working in the telecommunications industry
• Career progression opportunities may vary depending on the company's size, growth trajectory, and industry trends

ASSUMPTION: Candidates should carefully consider the unique aspects of this role and weigh the potential benefits and drawbacks against similar roles in other industries or companies.

📝 Sample Projects

• Developing a customer retention campaign to improve customer satisfaction and reduce churn
• Creating a product brochure for a new internet service offering, including both internal and customer-facing materials
• Managing social media activities for a trade show, including event promotion, live updates, and post-event engagement

ASSUMPTION: These sample projects are intended to provide insight into the types of tasks and responsibilities associated with this role, but may not be an exhaustive list of all potential projects or activities.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing department in the next six months, and how can this role help address them?
• How does Rally Networks support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?
• How does the marketing department collaborate with other departments, such as sales or customer service, to achieve company goals?
• What are the most important qualities and skills for success in this role, according to the Marketing Supervisor?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your marketing campaigns, projects, or achievements to discuss during the interview
• Research the telecommunications industry and Rally Networks to demonstrate your enthusiasm and understanding of the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.