📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Porter Cares, Inc.
🔹 Location: Greenville, SC
🔹 Job Type: Full-Time (40+ hrs per week)
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to engage healthcare plan members and foster positive client relationships
- Creating compelling content for member communication across various channels
- Managing marketing campaigns and analyzing performance metrics
- Collaborating with cross-functional teams to ensure alignment of marketing strategies with client goals
- Staying updated on industry trends and competitor strategies to refine marketing strategies
ASSUMPTION: This role requires a balance of creativity, data analysis, and cross-functional collaboration to drive member engagement and promote Porter's brand effectively.
📋 Key Responsibilities
✅ Design and implement effective member engagement strategies to drive utilization of healthcare services and improve overall member satisfaction
✅ Collaborate with product and customer success teams to create tailored messaging and campaigns that resonate with diverse member populations
✅ Develop and execute targeted marketing campaigns to increase awareness of Porter's services among health plan members, leveraging digital, email, social media, and print channels
✅ Monitor and assess the effectiveness of marketing initiatives and optimize for better engagement and outcomes
✅ Manage different campaigns across multiple clients simultaneously
✅ Create compelling, clear, and informative content for member communication, ensuring alignment with the company’s brand voice and compliance requirements in the healthcare industry
✅ Work closely with sales, product, and customer success teams to ensure alignment of marketing strategies and objectives with client goals and needs
✅ Assist in the development of case studies, testimonials, and other success stories that demonstrate the value of Porter's platform to both members and health plans
✅ Track and analyze marketing and engagement metrics, producing regular reports to measure campaign effectiveness and return on investment
✅ Use insights and data to continuously refine strategies, optimize engagement efforts, and improve member experience
✅ Collect feedback from members to understand their needs, pain points, and preferences, and develop strategies to address feedback, build loyalty, and enhance long-term member engagement
✅ Stay up-to-date on industry trends, member needs, and competitor strategies, and leverage market research to help refine marketing strategies and drive innovation in engagement efforts
ASSUMPTION: This role requires a high level of initiative, strong communication skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 2+ years of experience in marketing and member engagement, preferably within the healthcare, IT, or service platform industry
Required Skills:
- Exceptional written and verbal communication skills, with the ability to create clear, persuasive content
- Proven ability to manage multiple projects, meet deadlines, and work independently
- Data-driven mindset with experience in tracking, analyzing, and reporting on marketing performance metrics
- Proficiency in marketing automation tools, CRM systems, and Microsoft Office Suite
Preferred Skills:
- An understanding of healthcare IT solutions, health plans, and member engagement best practices
- Familiarity with healthcare regulations (e.g., HIPAA) and compliance requirements
- Creative, strategic thinker improving healthcare outcomes and enhancing member experience
- A strong passion for excellence, meticulous attention to detail, and exceptional organizational skills
ASSUMPTION: While not explicitly stated, a strong understanding of the healthcare industry and its regulations is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the healthcare industry)
Benefits:
- Remote work environment
- Medical, dental, and vision benefits within 30 days of hire
- Paid vacation and holidays
- A fun team and special culture
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with the required experience level in the healthcare industry. The actual salary may vary based on factors such as performance, location, and company-specific policies.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare IT and services, focusing on care and coverage coordination to optimize outcomes and member experience
Company Size: 51-200 employees (According to LinkedIn)
Founded: 2021
Company Description:
- Porter combines the power of analytics with the power of care to deliver understanding, compassion, information, and peace of mind for members
- Driven by robust AI analytics, Porter’s Care Guide team helps members navigate the healthcare delivery system, secures the right support for each member’s specific needs, and directs Porter’s team of expert clinicians to perform comprehensive in-home assessments
- By coordinating the complexities of each unique care journey, Porter helps close the gaps with the largest impact on quality measures, total cost of care, risk adjustment, and member experience
Company Specialties:
- Care and coverage coordination
- Member engagement and experience optimization
- Healthcare IT and analytics
Company Website: http://www.helloporter.com/
ASSUMPTION: Porter's focus on member experience and care coordination sets it apart in the healthcare IT industry, offering applicants a unique opportunity to make a significant impact on members' lives.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, product, and customer success
Work Arrangement: Remote (US only), with the flexibility to work from home or any suitable location within the United States
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the marketing department
- Opportunities to expand skills and expertise in the growing healthcare IT industry
- Chance to work on diverse marketing campaigns and projects, fostering continuous learning and development
ASSUMPTION: This role offers ample opportunities for professional growth and development, particularly for individuals interested in advancing their careers in the healthcare IT industry.
🌍 Location & Work Environment
Office Type: Remote (US only)
Office Location(s): Greenville, SC (Primary location, but remote work allows for flexibility)
Geographic Context:
- Greenville, SC is a mid-sized city with a growing tech industry and a cost of living lower than the national average
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation, arts, and culture
- Greenville has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours per week), with the flexibility to work remotely and manage personal schedules as needed
ASSUMPTION: The remote work arrangement offers applicants the flexibility to balance work and personal life, while the Greenville location provides a supportive and growing professional environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing manager or another senior team member
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to create clear, persuasive content
- Project management and organizational skills
- Data-driven mindset and ability to analyze and report on marketing performance metrics
- Cultural fit and alignment with Porter's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, particularly in the healthcare industry
- Demonstrate your understanding of Porter's mission and values in your application materials
- Prepare examples of your marketing campaigns, content, or other relevant work to showcase during the interview
- Research Porter's competitors and industry trends to show your knowledge of the market and ability to contribute to strategic planning
ATS Keywords: Marketing, Member Engagement, Campaign Development, Content Creation, Data Analysis, Collaboration, Communication, Project Management, Healthcare Regulations, Strategic Thinking, Attention to Detail, Organizational Skills, Marketing Automation, CRM Systems, Digital Marketing, Social Media
ASSUMPTION: Porter's hiring process is designed to assess candidates' skills, cultural fit, and potential to contribute to the company's mission and values. Applicants should focus on demonstrating their qualifications and alignment with Porter's goals.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- CRM systems (e.g., Salesforce, HubSpot CRM, or similar)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or similar)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: Applicants should have experience with marketing automation tools, CRM systems, and Microsoft Office Suite, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and transparency
- Empathy and compassion
Work Style:
- Remote work and flexible scheduling
- Data-driven decision making
- Collaborative and cross-functional teamwork
- Strong communication and project management skills
- Adaptability and willingness to learn
Self-Assessment Questions:
- Do you have a strong passion for improving healthcare outcomes and enhancing member experience?
- Are you comfortable working remotely and managing your own schedule?
- Do you thrive in a collaborative, cross-functional work environment?
- Are you detail-oriented and meticulous in your work?
- Do you have a creative, strategic mindset and the ability to think outside the box?
ASSUMPTION: Porter values employees who are passionate about improving healthcare outcomes, adaptable, and strong communicators, with a willingness to collaborate and learn in a dynamic work environment.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously for different clients
- Balancing creativity and data-driven decision making in marketing strategies
- Staying up-to-date on industry trends and competitor strategies in a rapidly evolving market
- Ensuring compliance with healthcare regulations and industry standards in marketing materials
ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable candidate with a solid understanding of the healthcare industry and its regulations.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on member engagement and healthcare IT, requiring a unique blend of skills and industry knowledge
- Porter's emphasis on care and coverage coordination sets it apart from other healthcare IT companies, offering applicants a unique opportunity to impact member experience and outcomes
- Career progression in this role may lead to senior marketing positions or management opportunities within the marketing department
ASSUMPTION: This role offers a unique blend of marketing and healthcare IT experience, with ample opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a targeted email campaign to increase member engagement with a specific health plan
- Creating a series of social media posts and graphics to promote Porter's services and brand across various platforms
- Analyzing marketing performance metrics to optimize engagement efforts and improve member experience
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative content development to data-driven analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does Porter measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for professional growth and development within the marketing department?
- How does Porter ensure compliance with healthcare regulations and industry standards in its marketing materials?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are designed to assess the company's culture, marketing strategy, and opportunities for professional growth, as well as the candidate's fit within the team and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, particularly in the healthcare industry
- Prepare examples of your marketing campaigns, content, or other relevant work to showcase during the interview
- Research Porter's competitors and industry trends to show your knowledge of the market and ability to contribute to strategic planning
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
