📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Perseus Group, Constellation Software
🔹 Location: Remote - CAN
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-26
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Executing email marketing campaigns to generate leads and drive product adoption
- Managing and segmenting prospect and customer lists for targeted marketing
- Creating and distributing marketing content across various channels to support acquisition and retention
- Monitoring and reporting on key KPIs to continuously improve marketing strategies
- Contributing to various marketing initiatives and projects to support team goals and business priorities
ASSUMPTION: This role requires a strong focus on email marketing and customer communications, with a broad understanding of marketing best practices across the funnel.
📋 Key Responsibilities
✅ Execute email marketing campaigns to generate leads, drive product adoption, and retain existing customers
✅ Build and optimize automated email journeys based on behavior and lifecycle stage
✅ Maintain clean, well-segmented prospect and customer lists to improve targeting
✅ Create and distribute marketing content across email, web, partner, and social channels to support both acquisition and retention
✅ Deliver customer communications tailored to key segments, helping users stay informed, supported, and connected
✅ Support the planning and execution of marketing campaigns and promotions that drive product usage, upsell, and customer engagement
✅ Assist with trade shows and customer events, including promotional materials and follow-up communications
✅ Monitor and report on key KPIs, using performance data and insights to continuously improve strategy and execution
✅ Contribute to a variety of marketing initiatives and projects as needed to support team goals and business priorities
ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring strong organizational skills and the ability to manage multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, Communications, or a related field
Experience: 3+ years of experience in marketing, with a focus on email marketing, customer communications, and campaign execution in a B2B or SaaS environment
Required Skills:
- Hands-on experience with Salesforce Account Engagement (Pardot), including list management, automation, and reporting
- Proficient with marketing tools and platforms such as WordPress, Canva, and Google Analytics
- Strong content development writing skills, with the ability to adapt messaging for different customer segments
- Experience managing social media channels and/or online communities to drive engagement
- Solid understanding of marketing metrics and KPIs, with the ability to analyze performance and tie marketing activity to business outcomes
- Resourceful, self-starter with the ability to operate without a strict playbook—comfortable working in a fast-paced, evolving environment
- Excellent organizational skills with the ability to manage multiple priorities and deadlines
Preferred Skills:
- Experience with marketing automation tools and platforms
- Familiarity with the automotive industry or related verticals
ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Specialist role in Canada with 2-5 years of experience, the estimated salary range is CAD 70,000 - 90,000 per year.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee assistance program
- Paid time off (vacation, sick, and personal days)
- Flexible work arrangements
Working Hours: Full-time, with a flexible work schedule that allows for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits are typical for a company of this size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically vertical market software businesses
Company Size: 10,001+ employees, which means a large, established organization with diverse opportunities and resources
Founded: 2004, with a history of growth and acquisition
Company Description:
- Perseus Group is a global acquirer of vertical market software businesses and one of six operating groups within Constellation Software Inc. (TSX: CSU)
- Driven by a buy-and-hold investment philosophy, Perseus exclusively acquires software businesses that it intends to own and grow indefinitely
- Today, Perseus has become an international organization of passionate Founders, operational experts, and collaborators, proud to be the home of dozens of industry-leading brands across multiple vertical markets
Company Specialties:
- Software development and acquisition
- Vertical market software businesses
- Global operations and growth
Company Website: csiperseus.com
ASSUMPTION: Perseus Group operates as a large, publicly traded organization with a focus on growth and acquisition within the software development industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including Sales, Product, and Customer Success
Work Arrangement: Fully remote, with flexible work hours and the ability to work from anywhere in Canada
Growth Opportunities:
- Expanding marketing skills and knowledge within a large, global organization
- Potential for career progression into senior marketing roles or management positions
- Opportunities to work on diverse marketing initiatives and projects across multiple vertical markets
ASSUMPTION: This role offers growth opportunities through exposure to various marketing channels, industries, and teams, as well as potential career advancement within the organization.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): Canada (Remote)
Geographic Context:
- Canada has a diverse and multicultural population, with a strong focus on work-life balance and quality of life
- The remote work arrangement allows for flexibility and the ability to work from anywhere in the country
- Canada offers a range of cultural, recreational, and outdoor activities, depending on the specific location
Work Schedule: Full-time, with a flexible work schedule that allows for remote work and a healthy work-life balance
ASSUMPTION: The remote work arrangement provides flexibility and the ability to work from anywhere in Canada, with a focus on work-life balance and quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Marketing skills and experience
- Email marketing and customer communication expertise
- Ability to work independently and manage multiple priorities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of email marketing campaigns you've executed and their results
- Research the company and industry to show your enthusiasm and knowledge
ATS Keywords: Email Marketing, Customer Communications, Campaign Execution, B2B, SaaS, Salesforce, List Management, Automation, Reporting, Content Development, Social Media Management, Marketing Metrics, KPI Analysis, Organizational Skills, Self-Starter, Fast-Paced Environment
ASSUMPTION: The application process focuses on assessing marketing skills, experience, and cultural fit, with a strong emphasis on email marketing and customer communication expertise.
🛠️ Tools & Technologies
- Salesforce Account Engagement (Pardot)
- WordPress
- Canva
- Google Analytics
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
ASSUMPTION: This role requires proficiency in various marketing tools and platforms, with a focus on Salesforce Account Engagement (Pardot) for email marketing and automation.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and adaptable
- Collaborative and inclusive
- Accountable and responsible
Work Style:
- Results-driven and data-informed
- Adaptable and responsive to change
- Collaborative and team-oriented
- Self-motivated and resourceful
Self-Assessment Questions:
- Do you have a proven track record of executing successful email marketing campaigns?
- Are you comfortable working in a fast-paced, evolving environment with a high degree of autonomy?
- Do you thrive in a collaborative, team-oriented work environment?
- Are you passionate about staying up-to-date with the latest marketing trends and best practices?
ASSUMPTION: Perseus Group values a customer-centric, innovative, and collaborative work environment, with a focus on accountability and results-driven performance.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, evolving environment
- Adapting to changes in marketing strategies and priorities
- Working remotely and maintaining productivity and focus
- Keeping up with the latest marketing trends and best practices
ASSUMPTION: This role presents challenges related to time management, adaptability, remote work, and continuous learning, which require strong organizational skills and a proactive approach.
📈 Similar Roles Comparison
- Compared to other marketing specialist roles, this position places a stronger emphasis on email marketing and customer communication
- Within the software development industry, this role focuses on vertical market software businesses, which may require industry-specific knowledge and context
- Career progression opportunities may vary depending on the specific company and industry, with potential for growth into senior marketing roles or management positions
ASSUMPTION: This role differs from other marketing specialist positions in its focus on email marketing and customer communication, with potential for growth and development within the software development industry.
📝 Sample Projects
- Developing and executing an email marketing campaign to drive product adoption and customer retention
- Creating and distributing marketing content across various channels to support both acquisition and retention
- Monitoring and analyzing key KPIs to optimize marketing strategies and improve campaign performance
ASSUMPTION: Sample projects for this role involve developing and executing marketing campaigns, creating and distributing content, and analyzing key performance indicators to optimize strategies and improve campaign performance.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the most significant challenges facing the marketing team currently, and how does this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing efforts, and how will this role contribute to those metrics?
ASSUMPTION: Key questions to ask during the interview focus on understanding the role's context within the marketing team, addressing current challenges, professional development opportunities, initial priorities, and success metrics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills, with a focus on email marketing and customer communication
- Write a cover letter that demonstrates your understanding of the role and company, and explains why you're a strong fit for the position
- Prepare examples of email marketing campaigns you've executed and their results, as well as any other relevant marketing projects or achievements
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
