Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Saint Anselm College

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Providing project and traffic management support for the Office of College Communications and Marketing (CCM)
• Assisting campus partners with promotional and collateral marketing needs
• Managing project-based campaigns
• Supporting brand awareness for the college externally

ASSUMPTION: The role focuses on both strategic and operational marketing tasks due to its involvement with project management and content creation.

📋 Key Responsibilities

✅ Meet with college departments to assess needs and create marketing strategies

✅ Track CCM projects to ensure timely and efficient delivery

✅ Create and support content for external marketing, including news items and event posts

✅ Manage development and administration of printed materials

✅ Guide interns and assist with the presidential newsletter

✅ Coordinate content and proofing for the alumni magazine

✅ Oversee daily operations of the CCM office

ASSUMPTION: Responsibilities include a wide range of tasks indicating a need for a broad skill set in marketing, administration, and communications.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field

Experience: 1 to 2 years of related experience

Required Skills:

• Strong written and oral communication skills
• Excellent organizational abilities
• Attention to detail and accuracy

Preferred Skills:

• Knowledge of AP Style
• Experience in budgeting
• Microsoft Office proficiency
• Basic content management system skills

ASSUMPTION: Preferred skills are likely associated with tasks involving content creation and budget management, important for the role's success.

💰 Compensation & Benefits

Salary Range: Not specified; typically varies with experience in similar educational institutions.

Benefits:

• Industry-standard benefits for higher education institutions
• Professional development opportunities
• Collaboration with diverse campus environments

Working Hours: 40 hours per week, standard full-time schedule

ASSUMPTION: Compensation is competitive, aligning with industry standards for educational institutions; benefits likely include healthcare, retirement plans, and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education

Company Size: 11-50 employees, allowing for closer professional relationships and networking

Founded: Not specified, but assumed to have a rich history as a liberal arts institution

Company Description:

• Offers career resources and advising for students and alumni
• Facilitates networking and professional development
• Provides a supportive community environment

Company Specialties:

• Career development
• Liberal arts education
• Student and alumni engagement

Company Website: http://www.anselm.edu/careers

ASSUMPTION: The college's educational focus influences its marketing strategies, prioritizing community engagement and academic enrichment.

📊 Role Analysis

Career Level: Entry-level, ideal for individuals starting their marketing careers

Reporting Structure: Reports to the Senior Director, Marketing and Content Strategy

Work Arrangement: On-site, fostering immediate collaboration with teams and departments

Growth Opportunities:

• Skill development in project management and communication
• Potential to lead larger campaigns and projects
• Opportunities for career advancement within the college's marketing department

ASSUMPTION: The role offers a learning environment with chances to take on more responsibilities, benefitting career advancement.

🌍 Location & Work Environment

Office Type: Collegiate environment encouraging academic and professional growth

Office Location(s): Main campus in Manchester, New Hampshire

Geographic Context:

• Located in a prominent academic area
• Rich cultural and historical background
• Access to a supportive community and resources

Work Schedule: Full-time, with occasional events requiring flexible hours

ASSUMPTION: Being based in an educational setting offers a vibrant and engaging work environment, promoting learning and development.

💼 Interview & Application Insights

Typical Process:

• Submit application through college's career portal
• Initial screening for qualification fit
• Interview with department managers
• Final interview with the Senior Director

Key Assessment Areas:

• Project management skills
• Communication proficiency
• Ability to meet deadlines

Application Tips:

• Highlight relevant marketing experience
• Demonstrate your ability to work independently and collaboratively
• Showcase any experience in higher education or similar fields

ATS Keywords: project management, marketing strategy, communication, AP style, content management

ASSUMPTION: The selection process focuses on candidates' ability to manage projects and work effectively within a team environment.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Basic Content Management Systems (CMS)
• Project management tools (e.g., Trello, Asana)

ASSUMPTION: Proficiency with standard tools in marketing and project management is essential to support campaign execution and office tasks.

👔 Cultural Fit Considerations

Company Values:

• Diversity and inclusiveness
• Commitment to educational excellence
• Community and collaboration

Work Style:

• Collaborative and community-focused
• Detail-oriented and organized
• Adaptable to changing marketing needs

Self-Assessment Questions:

• Am I skilled in both independent work and team collaboration?
• Do I have experience in creating marketing content?
• Am I familiar with working in an academic environment?

ASSUMPTION: Cultural fit is crucial due to the institution's emphasis on community and academic excellence, requiring alignment of personal values with the college's mission.

⚠️ Potential Challenges

• Balancing diverse marketing projects and priorities
• Adapting to varying departmental marketing needs
• Maintaining attention to detail in high-volume campaigns
• Working within budget constraints

ASSUMPTION: The role demands adaptability and high organizational skills to manage multiple tasks and dynamic challenges.

📈 Similar Roles Comparison

• Higher involvement in academic promotions compared to standard corporate roles
• Emphasis on community engagement and outreach
• Spectra of content creation tasks, from digital to print mediums

ASSUMPTION: Similar roles in different institutions or industries may not involve as much academic community interaction or diversity in content creation.

📝 Sample Projects

• Developing a marketing plan for a campus-wide event
• Creating a newsletter campaign for alumni engagement
• Managing a rebranding initiative for collegiate programs

ASSUMPTION: Projects likely require innovation and collaboration across departments, focusing on advancing the college’s strategic goals.

❓ Key Questions to Ask During Interview

• How does the Marketing Specialist role align with the college’s strategic priorities?
• What are the current challenges faced by the CCM team?
• How does the college support professional development for this role?
• What is the expected timeline for new campaigns?
• How is success measured for marketing initiatives?

ASSUMPTION: Questions center around understanding the strategic impact and growth potential within the college framework.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant skills and experience
• Prepare for an initial screening over the phone or video call
• Be ready to provide examples of past marketing projects during interviews
• Discuss your understanding of the college’s mission and how you can contribute

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.