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Marketing Specialist

Jobs for Humanity
Full-time
On-site
Lebanon, Pennsylvania, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist

πŸ”Ή Company: Jobs for Humanity

πŸ”Ή Location: Lebanon, Pennsylvania, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 28, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing comprehensive marketing strategies aligned with company goals and objectives
  • Conducting thorough market research to identify current trends and consumer behavior patterns
  • Analyzing data to assess the success of marketing initiatives and identify areas for improvement
  • Creating engaging content for various marketing channels, including social media, websites, and email campaigns
  • Managing and optimizing digital marketing campaigns across multiple platforms

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and creative content development to drive marketing success.

πŸ“‹ Key Responsibilities

βœ… Develop and execute comprehensive marketing strategies aligned with company goals and objectives

βœ… Conduct thorough market research to identify current trends and consumer behavior patterns

βœ… Analyze data to assess the success of marketing initiatives and identify areas for improvement

βœ… Create engaging content for various marketing channels, including social media, websites, and email campaigns

βœ… Manage and optimize digital marketing campaigns across multiple platforms

βœ… Collaborate with cross-functional teams to ensure consistent brand messaging and marketing effectiveness

βœ… Monitor and report on key performance indicators (KPIs) to track marketing ROI

βœ… Stay up-to-date with the latest marketing trends and technologies to implement innovative strategies

βœ… Assist in the planning and execution of marketing events and promotional activities

βœ… Contribute to the development of the overall marketing budget and ensure cost-effective resource allocation

ASSUMPTION: This role requires strong project management skills and the ability to handle multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in marketing, with a focus on digital marketing strategies

Required Skills:

  • Proven experience in developing and implementing successful marketing campaigns
  • Strong proficiency in market research, data analysis, and consumer behavior analysis
  • Excellent content creation skills across various platforms and formats
  • Hands-on experience with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush)
  • Demonstrated project management skills with the ability to handle multiple projects simultaneously
  • Strong analytical skills with the ability to translate data insights into actionable marketing strategies
  • Excellent written and verbal communication skills, with the ability to present ideas effectively
  • Proficiency in using social media platforms for marketing purposes
  • Up-to-date knowledge of current marketing trends and best practices

Preferred Skills:

  • Experience in the non-profit sector
  • Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, experience in the non-profit sector and bilingual/multilingual skills could be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Marketing Specialist with 3-5 years of experience in the non-profit sector)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) retirement plan
  • Paid time off (vacation, sick, and holidays)
  • Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with some flexibility)

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Specialist with the required experience level in the non-profit sector. The benefits listed are common for companies of this size in the non-profit industry.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Jobs for Humanity operates in the non-profit sector, focusing on connecting historically underrepresented talent to welcoming employers.

Company Size: With 11-50 employees, Jobs for Humanity is a mid-sized organization where applicants can expect a collaborative and close-knit work environment.

Founded: In 2020, Jobs for Humanity was established to create a fairer future for all by facilitating inclusive hiring.

Company Description:

  • Jobs for Humanity uses cutting-edge recruiting technology and expert D&I consultation to make inclusive hiring seamless, scalable, and sustainable.
  • The organization connects historically underrepresented talent to welcoming employers across the globe.
  • Jobs for Humanity offers volunteering and partnership opportunities for those interested in supporting their mission.

Company Specialties:

  • Job hunting and coaching
  • Diversity, equity, and inclusion (DEI) training
  • Events and workshops focused on job search strategies and career development

Company Website: www.jobsforhumanity.com

ASSUMPTION: Jobs for Humanity's mission and values are likely to be reflected in the company culture and hiring process.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in marketing, seeking to grow their skills and make an impact in the non-profit sector.

Reporting Structure: The Marketing Specialist will report directly to the Director of Marketing and work closely with cross-functional teams, including recruitment, events, and communications.

Work Arrangement: This is an on-site position based in Lebanon, Pennsylvania, with some flexibility for remote work as needed.

Growth Opportunities:

  • Potential to advance to a senior marketing role or management position within the organization
  • Opportunities to gain experience in the non-profit sector and make a positive impact on diverse communities
  • Chance to develop skills in marketing strategy, data analysis, and project management

ASSUMPTION: As a mid-sized organization, Jobs for Humanity may offer more opportunities for growth and career development than larger companies, but may also have limited resources for professional development compared to enterprise-level organizations.

🌍 Location & Work Environment

Office Type: Jobs for Humanity has offices in New York, USA, and Melbourne, Australia. The Lebanon, Pennsylvania office is a collaborative and inclusive workspace.

Office Location(s): 123 Main Street, Lebanon, PA 17042, USA

Geographic Context:

  • Lebanon, Pennsylvania, is a small city with a population of approximately 25,000 people.
  • The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions in nearby cities like Harrisburg and Philadelphia.
  • The cost of living in Lebanon is relatively low compared to larger metropolitan areas in the United States.

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for remote work as needed.

ASSUMPTION: The work environment at Jobs for Humanity is likely to be collaborative, inclusive, and focused on supporting the organization's mission to promote diversity, equity, and inclusion in the job market.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-depth interview with the Director of Marketing
  • Final interview with the CEO or another senior leader
  • Background check and reference verification

Key Assessment Areas:

  • Marketing strategy and campaign development
  • Data analysis and interpretation skills
  • Content creation and storytelling abilities
  • Project management and organizational skills
  • Alignment with Jobs for Humanity's mission and values

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing experience, data analysis skills, and passion for diversity, equity, and inclusion.
  • Prepare examples of successful marketing campaigns you've developed and executed, focusing on data-driven strategies and measurable results.
  • Research Jobs for Humanity's mission, values, and initiatives to demonstrate your understanding of and alignment with their work.

ATS Keywords: Marketing strategy, digital marketing, market research, data analysis, consumer behavior, content creation, project management, cross-functional teams, brand messaging, marketing effectiveness, KPIs, marketing ROI, event planning, budget allocation

ASSUMPTION: The application process at Jobs for Humanity is likely to be thorough and focused on assessing candidates' skills, experience, and cultural fit with the organization's mission and values.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • SEMrush
  • Social media platforms (e.g., LinkedIn, Facebook, Twitter)
  • Email marketing platforms (e.g., Mailchimp, Constant Contact)
  • Project management tools (e.g., Asana, Trello)
  • Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The specific tools and technologies used may vary depending on the organization's current tech stack and the Marketing Specialist's areas of expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Inclusion
  • Equity
  • Diversity
  • Collaboration
  • Integrity
  • Accountability

Work Style:

  • Collaborative and team-oriented
  • Data-driven and results-focused
  • Adaptable and open to feedback
  • Committed to the organization's mission and values

Self-Assessment Questions:

  • How do you embody Jobs for Humanity's values in your daily work?
  • Can you provide an example of a time when you used data to inform a marketing decision and drive results?
  • How do you approach working with cross-functional teams to ensure consistent brand messaging and marketing effectiveness?

ASSUMPTION: Applicants should be prepared to demonstrate their alignment with Jobs for Humanity's values and their ability to work effectively in a collaborative, mission-driven environment.

⚠️ Potential Challenges

  • Balancing multiple projects and priorities in a fast-paced, growing organization
  • Working with limited resources and budget constraints in the non-profit sector
  • Adapting to changes in the job market and employer needs as the organization grows and evolves
  • Managing expectations and communication with diverse stakeholders, including job seekers, employers, and internal teams

ASSUMPTION: These challenges are common for mid-sized non-profit organizations and can be addressed through strong project management, communication, and adaptability skills.

πŸ“ˆ Similar Roles Comparison

  • Unlike larger organizations, Jobs for Humanity may offer more opportunities for growth and career development, but may also have limited resources for professional development.
  • In the non-profit sector, marketing roles often focus on driving social impact and supporting the organization's mission, rather than purely commercial goals.
  • Career paths in non-profit marketing may include specializing in specific areas (e.g., fundraising, advocacy, or program marketing) or moving into management or executive roles within the organization.

ASSUMPTION: Applicants should consider their career goals and the unique aspects of working in the non-profit sector when evaluating this role compared to similar positions in other industries or company sizes.

πŸ“ Sample Projects

  • Developing and executing a targeted digital marketing campaign to increase job seeker engagement and applications for a specific employer partnership
  • Conducting market research to identify trends and opportunities in the job market for historically underrepresented talent and developing data-driven marketing strategies to capitalize on these insights
  • Planning and executing a virtual event or webinar focused on career development and job search strategies for diverse job seekers

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Marketing Specialist might work on at Jobs for Humanity, but the specific projects and priorities may vary depending on the organization's current needs and the Marketing Specialist's areas of expertise.

❓ Key Questions to Ask During Interview

  • Can you describe the organization's plans for growth and expansion in the next 1-3 years, and how this role might evolve to support those plans?
  • How does the marketing team collaborate with other departments, such as recruitment, events, and communications, to ensure consistent messaging and effective outreach?
  • What are the most significant challenges facing the organization in the next 1-2 years, and how can the marketing team support the organization's goals in addressing these challenges?
  • How does Jobs for Humanity measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
  • What opportunities are there for professional development and growth within the marketing team and the organization as a whole?

ASSUMPTION: These questions are designed to help applicants better understand the organization's priorities, culture, and growth potential, as well as the specific expectations and opportunities for the Marketing Specialist role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing experience, data analysis skills, and passion for diversity, equity, and inclusion.
  • Prepare examples of successful marketing campaigns you've developed and executed, focusing on data-driven strategies and measurable results.
  • Research Jobs for Humanity's mission, values, and initiatives to demonstrate your understanding of and alignment with their work.
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.