Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: ABB

🔹 Location: Thérmi, Kentrikí Makedonía, Greece

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: April 02, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Utilizing marketing expertise to drive and implement strategic marketing activities.
• Conducting in-depth market analysis for assigned market segments.
• Creating end-user tailored acceptance offerings and specifications.
• Ensuring high customer satisfaction and continuous performance monitoring.

ASSUMPTION: The job focus may include both traditional and digital marketing components due to the mention of driving a best-in-class digital marketing strategy.

📋 Key Responsibilities

✅ Drive and implement marketing activities for assigned market segments in line with the agreed strategy.

✅ Conduct market analyses and create tailored offerings to ensure customer satisfaction and monitor segment performance.

✅ Collect data and provide comprehensive market and competitor intelligence analyses.

✅ Track global market research results and inform management about growth opportunities.

✅ Recommend marketing strategy improvements in response to market trends.

✅ Implement digital strategies including SEO, website development, and social media content planning.

ASSUMPTION: Responsibilities likely involve working with cross-functional teams to align marketing activities with broader business goals.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing (MBA or MSc is an asset).

Experience: At least 5 years of marketing experience, preferably with a focus on digital marketing.

Required Skills:

• Strong understanding of social media platforms and their algorithms.
• Proficiency in MS Office and web analytics tools.
• Fluency in Greek and English communication.

Preferred Skills:

• Experience in the digital marketing field.
• Experience in the Electrification market.

ASSUMPTION: Candidates are expected to demonstrate not only basic marketing skills but also advanced understanding of digital tools and analytics.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive based on industry standards and experience.

Benefits:

• Comprehensive health insurance.
• Pension schemes.
• Professional development opportunities.

Working Hours: Standard 40 hours per week, with potential flexibility based on project needs.

ASSUMPTION: Compensation will likely include traditional benefits such as health insurance and pension, common in large organizations like ABB.

📌 Applicant Insights

🔍 Company Context

Industry: Automation Machinery Manufacturing

Company Size: 117,126 employees, indicating strong global presence and resource availability.

Founded: Over 140 years ago (specific founding year not specified).

Company Description:

• Leaders in electrification and automation technologies.
• Focus on sustainability and resource efficiency.
• Strong innovation-driven culture.

Company Specialties:

• Electrification and automation.
• Smart buildings and renewable energy.
• Robotics and industry solutions.

Company Website: https://social.abb/website

ASSUMPTION: As a large multinational corporation, ABB likely offers diverse career opportunities across various specializations, facilitating cross-border projects and mobility.

📊 Role Analysis

Career Level: Mid to senior level based on required experience.

Reporting Structure: Reports to the Marketing Manager.

Work Arrangement: On-site at the Thessaloniki premises.

Growth Opportunities:

• Advancement into senior marketing roles.
• Opportunities to lead digital transformation projects.
• Collaboration with global teams and exposure to international markets.

ASSUMPTION: The role allows for involvement in high-impact projects which can open pathways for career development in digital strategy and market analysis.

🌍 Location & Work Environment

Office Type: Likely a traditional office set-up with modern facilities in a corporate setting.

Office Location(s): Thérmi, Kentrikí Makedonía, Greece.

Geographic Context:

• Located in a significant industrial region.
• Access to a multicultural workforce and regional customers.
• Nearby urban amenities and a blend of cultural influences.

Work Schedule: Regular day shifts with potential for extended hours during project peaks.

ASSUMPTION: The role is based in a strategic location for accessing European markets, offering a mix of local and international experiences.

💼 Interview & Application Insights

Typical Process:

• Initial application review and shortlisting.
• Phone or virtual interview with HR.
• Technical test or case study-based assessment.
• Final interview with the marketing team.

Key Assessment Areas:

• Marketing strategy development skills.
• Digital marketing and analytics proficiency.
• Communication and teamwork capabilities.

Application Tips:

• Highlight digital marketing achievements in the resume.
• Prepare case studies showcasing market analysis skills.
• Demonstrate both industry knowledge and ABB's specific market context.

ATS Keywords: Marketing Specialist, Digital Marketing, Market Analysis, SEO, Strategy Development, Customer Engagement

ASSUMPTION: Applicants are encouraged to customize their resumes with specific references to ABB's technologies and market presence.

🛠️ Tools & Technologies

• Web Analytics Tools
• SEO Optimization Software
• Social Media Platforms

ASSUMPTION: The role necessitates frequent use of advanced digital marketing and analytical tools to drive successful campaigns.

👔 Cultural Fit Considerations

Company Values:

• Care - Putting people first and valuing corporate responsibility.
• Courage - Embracing innovative solutions.
• Collaboration - Working together to achieve goals.

Work Style:

• Results-driven environment with emphasis on strategy execution.
• Encouragement of proactive problem-solving and innovation.
• Collaborative approach towards cross-departmental projects.

Self-Assessment Questions:

• How have I utilized digital marketing tools in past roles?
• What strategies have I developed to address complex market challenges?
• How do I ensure my work aligns with the company's values?

ASSUMPTION: ABB values candidates who exhibit a strategic mindset, are comfortable in dynamic settings, and are committed to sustainable practices.

⚠️ Potential Challenges

• Adapting to rapidly changing digital marketing trends.
• Navigating complex market analytics for international markets.
• Aligning marketing strategies with broader business and sustainability goals.
• Operating in a fast-paced, high-stakes environment.

ASSUMPTION: The successful candidate should be adaptable, with strong analytical skills to quickly respond to industry shifts.

📈 Similar Roles Comparison

• More strategic focus compared to junior marketing roles.
• Greater emphasis on digital and analytical skills compared to traditional marketing roles.
• Requires managing broader market segments than in smaller firms.

ASSUMPTION: The role could be comparable to roles at other major technological firms but with a distinct focus on electrification and automation market segments.

📝 Sample Projects

• Developing a digital marketing campaign for a new product launch.
• Conducting a competitive analysis to inform market entry strategies.
• Implementing SEO improvements to enhance online visibility.

ASSUMPTION: Sample projects will likely involve cross-functional collaboration, requiring input from various business units.

❓ Key Questions to Ask During Interview

• What are the current biggest challenges in the marketing team?
• How does ABB measure the success of its digital marketing initiatives?
• What opportunities for professional development does ABB offer?
• How does marketing align with ABB's sustainability goals?
• What are ABB's future plans for digital transformation in marketing?

ASSUMPTION: Candidates are advised to inquire about growth and development opportunities as well as digital marketing strategies to better align with ABB's objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a detailed resume highlighting relevant digital marketing experience.
• Include case studies or examples of previous successful marketing campaigns.
• Ensure any digital tool proficiency is clearly documented.
• Prepare for both technical and HR interview questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.