Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: SMG Engineering Automotive Company

🔹 Location: Cairo, Egypt

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing creative marketing campaigns and plans
• Proposing yearly marketing strategies with budget estimates
• Managing digital marketing efforts, including SEO/SEM, social media, and email campaigns
• Measuring and reporting campaign performance against goals (ROI and KPIs)
• Collaborating with central marketing for design, product, and installation of marketing materials
• Conducting market research and arranging promotional events

ASSUMPTION: This role requires a balance of creative thinking and analytical skills, with a focus on digital marketing and campaign management.

📋 Key Responsibilities

✅ Developing ideas for creative marketing campaigns and plans

✅ Proposing a yearly marketing plan with an estimated budget

✅ Accurate follow-up and implementation of the approved marketing plan

✅ Planning and executing Web, SEO/SEM, email, social media, and display advertising campaigns

✅ Determining the main specifications of designs, products, and installation of all marketing materials

✅ Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)

✅ Proper implementation in collaboration with Central Marketing of designs, products, and installation of all marketing and event materials

✅ Following up with social media activities, including generating and publishing daily content on different platforms and websites

✅ Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas

✅ Conducting market research to find answers about consumer requirements, habits, and trends

✅ Arranging with external vendors to execute promotional events and campaigns

✅ Executing initiatives to reach the target audience through appropriate channels

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical evaluation, with a strong focus on digital marketing channels.

🎯 Required Qualifications

Education: Bachelor’s degree in business administration

Experience: At least 2 years of experience in the marketing department

Required Skills:

• Excellent computer skills
• Fluency in English
• Strong analytical and creative thinking skills
• Excellent communication and collaboration skills
• Proven experience in digital marketing and campaign management

Preferred Skills:

• Residency in Giza
• Experience with marketing automation tools
• Knowledge of the automotive industry

ASSUMPTION: While residency in Giza is preferred, candidates from other nearby areas may be considered for the right fit.

💰 Compensation & Benefits

Salary Range: Industry standards for a Marketing Specialist in Egypt with 2-5 years of experience range from EGP 15,000 to EGP 25,000 per month. This role is likely to offer a salary within this range, depending on the candidate's skills and experience.

Benefits:

• Health insurance
• Retirement plan
• On-site parking
• Training and development opportunities

Working Hours: Full-time position with standard office hours (8:00 AM to 5:00 PM, Sunday to Thursday)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing. SMG Engineering Automotive Company is a leading player in the Egyptian automotive market, with a diverse portfolio of products and services.

Company Size: 501-1,000 employees. As a mid-sized company, SMG offers a balance between structured processes and opportunities for growth and innovation.

Founded: 1967. SMG has a rich history and established reputation in the Egyptian market, with over 50 years of experience.

Company Description:

• SMG is a family-owned corporation with a diverse range of businesses, including automotive, real estate, investments, pharmaceuticals, and education.
• The company is committed to providing high-quality products and services to its customers, with a focus on building strong, long-lasting relationships.
• SMG's leadership challenges its team to grow and sustain a top market position with targeted growth figures year-on-year.

Company Specialties:

• Automotive
• Spare Parts
• Aftersales
• Harley Davidson
• Garage Equipment
• Porsche
• Scania
• Aftermarket
• Auto Parts

Company Website: www.smgeac.com

ASSUMPTION: SMG's diverse business portfolio and commitment to growth provide opportunities for career development and exposure to various industries.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for marketing professionals with 2-5 years of experience, looking to grow their careers in a dynamic and challenging environment.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with other departments, such as Central Marketing and Sales.

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion into other business units or industries within SMG's portfolio
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: SMG's diverse business portfolio and commitment to growth provide opportunities for career development and exposure to various industries.

🌍 Location & Work Environment

Office Type: On-site, with a modern and well-equipped office located in Sheikh Zayed, Giza.

Office Location(s): Sheikh Zayed, Giza

Geographic Context:

• Cairo is Egypt's capital and largest city, with a population of over 20 million people.
• The Greater Cairo metropolitan area, including Giza, is home to a diverse range of industries and businesses.
• Cairo offers a mix of traditional and modern culture, with numerous historical sites, museums, and entertainment options.

Work Schedule: Standard office hours (8:00 AM to 5:00 PM, Sunday to Thursday), with the possibility of occasional overtime or weekend work for specific projects or events.

ASSUMPTION: The on-site work arrangement allows for better collaboration and integration with the team, while the location in Sheikh Zayed provides easy access to major highways and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the Marketing Manager
• Final interview with the HR department
• Job offer and onboarding

Key Assessment Areas:

• Marketing and digital marketing skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with SMG's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare examples of successful marketing campaigns or projects you've worked on, focusing on digital marketing efforts.
• Research SMG's business portfolio and be prepared to discuss how your skills and experiences align with the company's goals and values.

ATS Keywords: Marketing campaigns, digital marketing, SEO, SEM, social media, content development, market research, event planning, performance measurement, collaboration, advertising, email marketing, promotional events, target audience engagement

ASSUMPTION: The application process may vary depending on the volume of applicants and the specific needs of the hiring team.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• SEO and SEM tools (e.g., Google Analytics, Google Ads, SEMrush)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the department's preferences and the company's standards.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Innovation
• Collaboration
• Excellence

Work Style:

• Dynamic and fast-paced environment
• Strong focus on teamwork and collaboration
• Opportunities for growth and development
• Performance-driven culture

Self-Assessment Questions:

• How do you demonstrate integrity in your professional life?
• Can you provide an example of a time when you went above and beyond to meet a customer's needs?
• How do you approach learning and adapting to new tools and technologies?

ASSUMPTION: SMG values a strong work ethic, a customer-centric mindset, and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Adapting to a dynamic and fast-paced work environment
• Working with external vendors and partners to execute promotional events and campaigns
• Meeting tight deadlines and performance targets

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other marketing specialist roles, this position places a stronger emphasis on digital marketing and campaign management.
• SMG's diverse business portfolio offers opportunities for career development and exposure to various industries, unlike more specialized automotive-focused roles.
• This role may offer more growth opportunities and a faster-paced work environment than similar positions in larger, more established corporations.

ASSUMPTION: While this role shares similarities with other marketing specialist positions, its unique focus on digital marketing and SMG's diverse business portfolio set it apart.

📝 Sample Projects

• Developing and executing a social media marketing campaign to increase brand awareness and engagement
• Conducting market research to identify consumer trends and preferences in the automotive aftermarket
• Planning and executing a promotional event for a new product launch, collaborating with external vendors and partners

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning to tactical execution and analytical evaluation.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the most significant challenges facing the marketing department in the next 6-12 months, and how can this role contribute to addressing them?
• How does SMG support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• How does SMG foster a culture of innovation and continuous improvement within its marketing department?

ASSUMPTION: These questions demonstrate a strong interest in the role, the team, and the company's goals and values, while also providing valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns or projects you've worked on, focusing on digital marketing efforts
• Research SMG's business portfolio and be prepared to discuss how your skills and experiences align with the company's goals and values
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.