📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Colibri Group
🔹 Location: Remote (Sangereng, Jawa Barat, Indonesia)
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Leading multi-channel marketing campaigns for Becker Exam Review and Continuing Education product lines
- Developing creative briefs and collaborating with internal teams to execute marketing programs
- Analyzing and presenting results of marketing programs to support strategy development and product positioning
- Partnering with product and curriculum teams to identify features to promote in marketing campaigns
- Developing and executing customer engagement and retention strategies for CPE customers
ASSUMPTION: This role requires a strong background in marketing, with a focus on B2B and B2C campaigns. The ideal candidate will have experience in the education industry and be comfortable working in a fast-paced environment.
📋 Key Responsibilities
✅ Lead multi-channel marketing campaigns including direct mail, print, email, and web assets
✅ Develop creative briefs and work with internal teams to execute marketing programs and campaigns
✅ Analyze and present results of marketing programs to support strategy development and product positioning
✅ Partner with product and curriculum teams to identify courses and exam review features to promote in marketing campaigns and collateral
✅ Develop and execute CPE customer onboarding, engagement, and retention strategies
✅ Other duties as assigned
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong analytical and communication skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor’s Degree in marketing, communications, or a related field
Experience: 2-4 years of marketing experience
Required Skills:
- Strong leadership, time management, and organizational skills
- Ability to analyze marketing campaigns, data, and present results
- Ability to track and measure major KPIs (key performance indicators)
- Strong presentation and communication skills
- B2B marketing experience beneficial
- Ability to work independently and collaborate with team members
- Strong analytical and decision-making skills
- Extremely detail-oriented and acute attention to accuracy
- Excellent written and verbal communication skills, with strong editing capabilities
- Understanding of marketing and business development principles
Preferred Skills:
- Education industry experience
ASSUMPTION: While a Bachelor's degree is required, relevant work experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: Based on the company size and industry, the estimated salary range for this role is IDR 15,000,000 - IDR 25,000,000 per year. This estimate is inclusive of base salary and may include bonuses and other forms of compensation.
Benefits:
- Health insurance
- Retirement plan
- Professional development opportunities
- Flexible work arrangements
Working Hours: Full-time, typically 40 hours per week. However, the company offers flexible work arrangements to accommodate individual needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards and company size. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Colibri Group operates in the professional training and coaching industry, focusing on appraisal, distance learning, and various professional fields such as business, healthcare, and finance.
Company Size: Colibri Group has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Colibri Group was founded in 1974, with a rich history of providing exceptional professional education solutions for licensing, continuing education, test preparation, and career readiness.
Company Description:
- Colibri Group collaborates with over 5 million professionals and partners to provide comprehensive professional education solutions
- The company's mission is to lead others to achieve more and thrive in their careers, transforming not only their professional lives but also their everyday experiences
- Colibri Group enables professionals to obtain licenses, maintain their credentials, and acquire the skills needed to excel in their respective fields
Company Specialties:
- Appraisal
- Distance Learning
- Business
- Teachers
- Nurses
- Nurse Practitioner
- Healthcare
- Finance
- Real Estate
- Education
- CPA
- CPE
- CMA
- Accounting
- Online Learning
- Course Material
- and Test Prep
Company Website: http://www.colibrigroup.com
ASSUMPTION: Colibri Group's extensive experience and expertise in the professional education sector make it an attractive employer for marketing professionals seeking to grow their careers in the industry.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution. The ideal candidate will have a solid foundation in marketing and be ready to take on more responsibility.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including product, curriculum, and creative teams.
Work Arrangement: This role is fully remote, with the expectation that the successful candidate will have a stable internet connection and a suitable home office environment.
Growth Opportunities:
- As Colibri Group continues to grow, there may be opportunities for the Marketing Specialist to take on more responsibility or move into a management role
- The company offers professional development opportunities, allowing employees to expand their skills and advance their careers
- Colibri Group's diverse range of products and services provides ample opportunities for the Marketing Specialist to gain experience in various aspects of marketing
ASSUMPTION: Given the company's size and growth trajectory, there are likely to be numerous opportunities for the Marketing Specialist to grow and develop within the organization.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location required
Office Location(s): N/A (fully remote)
Geographic Context:
- Sangereng is a city in the Jawa Barat province of Indonesia, with a population of approximately 150,000 people
- The city is located about 100 kilometers southeast of the capital, Jakarta, and is known for its cultural heritage and historic sites
- Sangereng offers a mix of urban and rural environments, with easy access to both modern amenities and natural attractions
Work Schedule: Full-time, with a flexible work schedule that allows for a healthy work-life balance
ASSUMPTION: The fully remote work arrangement may be beneficial for candidates who prefer to work from home or have family responsibilities that require a flexible schedule.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing director
- Background check and offer
Key Assessment Areas:
- Marketing experience and expertise
- Campaign management and execution skills
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Colibri Group's mission and values
- Prepare examples of marketing campaigns you've led and the results you've achieved
- Demonstrate your ability to work independently and manage multiple projects simultaneously
ATS Keywords: Marketing, Campaign Management, Data Analysis, KPI Tracking, B2B, B2C, Education Industry, Product Marketing, Creative Briefs
ASSUMPTION: Colibri Group's interview process is designed to assess the candidate's marketing skills, cultural fit, and alignment with the company's mission and values. The company places a strong emphasis on finding the right fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The Marketing Specialist will be expected to have experience with marketing automation platforms, CRM software, and project management tools. Familiarity with data analysis and visualization tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Quality Education
- Professional Success
- Personal Triumphs
- Collaboration
- Continuous Learning
Work Style:
- Results-driven
- Data-informed
- Collaborative
- Adaptable
- Continuously learning
Self-Assessment Questions:
- How do you align with Colibri Group's mission to lead others to achieve more and thrive in their careers?
- Describe a time when you had to adapt to a significant change in a marketing campaign. How did you handle it, and what was the outcome?
- How do you approach continuous learning and professional development in your current role?
ASSUMPTION: Colibri Group places a strong emphasis on cultural fit and finding candidates who align with the company's values and work style. The self-assessment questions are designed to help candidates evaluate their fit with the company's culture and mission.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously in a fast-paced environment
- Working remotely and maintaining productivity without direct supervision
- Adapting to changes in marketing strategies and priorities
- Meeting and exceeding performance metrics and KPIs
- Balancing the demands of B2B and B2C marketing campaigns
ASSUMPTION: The Marketing Specialist will need to be highly organized, detail-oriented, and able to manage multiple projects simultaneously. Strong communication and time management skills are essential for success in this role.
📈 Similar Roles Comparison
- Compared to other marketing specialist roles, this position places a greater emphasis on B2B marketing experience and campaign management skills
- Colibri Group's focus on the education industry sets this role apart from other marketing specialist positions in different industries
- This role offers the opportunity to work with a diverse range of products and services, providing ample opportunities for professional growth and development
ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and interests. The education industry focus and diverse product range make this role an attractive opportunity for marketing professionals seeking to grow their careers in a dynamic and challenging environment.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote a new exam review product
- Analyzing the results of a marketing campaign and presenting recommendations to the marketing team and stakeholders
- Collaborating with the product team to identify features to promote in marketing campaigns and collateral
- Developing and executing a customer engagement and retention strategy for CPE customers
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The specific projects and campaigns will vary depending on the company's priorities and marketing goals.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into the organization?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does Colibri Group support the professional development and growth of its marketing team members?
- Can you provide examples of successful marketing campaigns led by the marketing team, and what made them successful?
- How does Colibri Group measure the success of its marketing campaigns, and what KPIs are most important for this role?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the marketing team's priorities and goals. Asking thoughtful and insightful questions demonstrates the candidate's interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience and achievements, with a focus on B2B and B2C campaigns
- Write a cover letter that demonstrates your understanding of Colibri Group's mission and values and your alignment with the company's culture
- Prepare examples of marketing campaigns you've led and the results you've achieved
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
