Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Joffrey’s Coffee & Tea Company

🔹 Location: Tampa, FL

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing campaigns across digital, retail, and brand channels
• Collaborating with internal and external teams to drive brand awareness and sales growth
• Managing content calendars and analyzing campaign performance
• Conducting market research and competitive analysis
• Executing paid media campaigns and managing digital marketing budgets

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on execution and optimization of marketing campaigns.

📋 Key Responsibilities

✅ Assist in the development and execution of marketing campaigns, promotions, and product launches

✅ Support the creation of marketing collateral, including sales tools, presentations, digital assets, and email content

✅ Coordinate with creative, sales, and digital teams to ensure consistent brand messaging

✅ Manage content calendars and support scheduling for social media, email, and blog posts

✅ Conduct market research, competitive analysis, and customer segmentation to inform strategy

✅ Develop, execute, and optimize paid media campaigns across Meta, Google, YouTube, and programmatic platforms

✅ Manage digital marketing budgets, ensuring effective spend and strong performance against KPIs (ROAS, CAC, conversions)

✅ Monitor and analyze campaign performance using tools such as Google Analytics, Meta Business Suite, and email platforms

✅ Support trade marketing initiatives, events, and retail programs

✅ Collaborate with agencies and vendors on project execution and performance reporting

✅ Maintain organized records of marketing assets, budgets, and campaign timelines

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field

Experience: 2-4 years of experience in marketing, preferably in consumer goods, retail, or e-commerce

Required Skills:

• Proficiency with marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager, Later, Sprout, Klaviyo)
• Strong copywriting and creative development experience for paid and organic channels
• Proficiency in Meta Ads Manager, Google Ads, GA4, email marketing platforms, and project management tools
• Highly organized with strong communication skills, attention to detail, and the ability to manage multiple projects and deadlines
• Analytical mindset with attention to detail and ability to manage multiple projects simultaneously
• A self-starter with a passion for brand storytelling and consumer engagement

Preferred Skills:

• Experience in consumer packaged goods, retail, food & beverage, or lifestyle industries
• Familiarity with platforms such as Adobe Creative Suite, Later, Sprout, Klaviyo, Shopify, ASANA
• Google Ads and/or Meta Blueprint certification
• Experience with CRM and marketing automation platforms
• Background in retail, food & beverage, or lifestyle brands

ASSUMPTION: While the preferred skills are not required, they would be beneficial for a candidate looking to excel in this role.

💰 Compensation & Benefits

Salary Range: $56,000 - $66,000 per year

Benefits:

• Health Benefits
• 401K
• Paid Vacation
• Personal Days

Working Hours: 40 hours per week, Monday through Friday

ASSUMPTION: The salary range is based on industry standards for a Marketing Specialist role with 2-4 years of experience in the Tampa, FL area.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing

Company Size: 51-200 employees

Founded: 1984

Company Description:

• Joffrey’s Coffee & Tea Company is a Tampa-based roaster of coffees and teas, founded in 1984
• The company is the official specialty coffee provider of Disney Parks & Resorts
• Joffrey’s offers an unsurpassed coffee experience with quality in flavor and service, and in relationships with all customers

Company Specialties:

• Specialty Coffee Roasters since 1984
• Teas from around the world
• Food Service
• Office Coffee

Company Website: joffreys.com

ASSUMPTION: Joffrey’s Coffee & Tea Company is a well-established brand in the beverage manufacturing industry, with a strong focus on quality and customer relationships.

📊 Role Analysis

Career Level: Mid-level Marketing role

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, with the opportunity to work from home occasionally

Growth Opportunities:

• Potential advancement to Senior Marketing Specialist or Marketing Manager roles
• Expansion of responsibilities based on performance and company growth
• Training and development opportunities to enhance marketing skills

ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing department.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 3803 Corporex Drive, Tampa, FL 33619, US

Geographic Context:

• Tampa, FL is located on the Gulf Coast of Florida
• The city offers a mix of urban and suburban living, with a cost of living slightly above the national average
• Tampa has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Monday through Friday, 8:30 AM to 5:30 PM, with a 30-minute lunch break

ASSUMPTION: The work environment is professional yet relaxed, with a focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-depth interview with the Marketing Manager and a member of the marketing team
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Marketing strategy and campaign development
• Analytical skills and data-driven decision making
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of marketing campaigns you’ve executed and their outcomes
• Be ready to discuss your approach to data analysis and optimization
• Demonstrate your understanding of the Joffrey’s brand and its target audience

ATS Keywords: Marketing, Digital Marketing, Campaign Management, Paid Media, Social Media, Email Marketing, Analytics, Project Management, Brand Messaging, Customer Engagement, Collaboration, Attention to Detail, Self-Starter

ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on marketing strategy and execution.

🛠️ Tools & Technologies

• Google Analytics
• Meta Ads Manager
• Google Ads
• GA4
• Email marketing platforms (e.g., Klaviyo)
• Project management tools (e.g., ASANA)
• Adobe Creative Suite (optional)
• Later (optional)
• Sprout (optional)

ASSUMPTION: Proficiency with these tools and technologies is required for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Quality in flavor and service
• Relationships with customers
• Collaboration and teamwork
• Continuous improvement

Work Style:

• Creative and innovative
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• How do you approach balancing creativity and data-driven decision making in marketing campaigns?
• Can you provide an example of a time when you optimized a marketing campaign based on data analysis?
• How do you ensure consistent brand messaging across multiple channels and teams?

ASSUMPTION: Joffrey’s Coffee & Tea Company values a work environment that fosters collaboration, creativity, and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing creative and analytical aspects of the role
• Working in a fast-paced, dynamic marketing environment
• Adapting to changes in marketing trends and consumer behavior

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to Marketing Specialist roles in other consumer goods or retail companies, but with a focus on the beverage industry
• Unlike other roles, this position offers the opportunity to work with a well-established brand in the specialty coffee and tea market
• Career progression in this role may lead to opportunities in marketing management or other areas of the business

ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing roles in other industries.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new coffee blend launch
• Analyzing customer data to identify trends and inform marketing strategy
• Collaborating with the sales team to create targeted email campaigns for key accounts

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the biggest marketing challenges facing the company in the next 12 months?
• How does the marketing team collaborate with other departments, such as sales and product development?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for marketing team members?
• What is the company’s approach to diversity, equity, and inclusion in the workplace?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company’s culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of marketing campaigns you’ve executed and their outcomes
• Be ready to discuss your approach to data analysis and optimization
• Demonstrate your understanding of the Joffrey’s brand and its target audience
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.