📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: TowerPinkster
🔹 Location: Kalamazoo, Michigan, United States
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing strategic, high-quality responses to RFPs and RFQs
- Managing regional K12 bond campaign efforts
- Creating compelling written content and social media strategies
- Building strong client relationships and increasing TowerPinkster's visibility
- Collaborating with clients, stakeholders, and community leaders
ASSUMPTION: This role requires a strong background in marketing, preferably in the AEC industry, with a focus on community engagement and public outreach.
📋 Key Responsibilities
✅ Lead the coordination and development of tailored responses to RFQs, RFPs, letter proposals, and interviews across various sectors.
✅ Work closely with K12 Directors to manage regional K12 bond campaign efforts, including outreach strategy, messaging, marketing materials, videos, websites, and social media – emphasizing community education and voter engagement.
✅ Attend community meetings, school board events, committee meetings, and other engagements outside of standard work hours (flexible schedules provided).
✅ Develop compelling written content including blogs, social media content, community impact stories, and presentations.
✅ Contribute to the firm’s social media calendar and messaging strategy with a focus on highlighting community impact, project work, internal experts, and thought leadership.
✅ Identify opportunities for local community engagement to build the firm’s brand awareness and visibility.
✅ Cultivate strong community connections and serve as a visible representative of the firm at local events, industry gatherings, and client engagement opportunities.
ASSUMPTION: This role requires strong organizational skills, multitasking, and the ability to work under tight deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
Experience: Minimum of 8 years of professional marketing experience, preferably in the AEC industry or professional services.
Required Skills:
- Proven experience with community engagement, public outreach, or campaign-style communications
- Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator), Microsoft Office Suite (especially PowerPoint), and Google Workspace
- Strong verbal and written communication skills tailored to diverse audiences
- Excellent organization, multitasking, and time management skills
- Creative thinking and strong visual design sense
- Professionalism, integrity, and adaptability in dynamic environments
- Comfortable collaborating with clients, stakeholders, and community leaders
- Ability to translate technical ideas into relatable and engaging content for public audiences
Preferred Skills:
- Familiarity with project and contact databases such as VantagePoint and OpenAsset
ASSUMPTION: Candidates with additional marketing experience or relevant certifications may be preferred.
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 per year (based on industry standards for a Marketing Specialist with 8+ years of experience in the AEC industry)
Benefits:
- Industry-leading compensation package, including paid overtime, performance bonuses, and profit sharing
- Flexible work hours with a Work-Life Balance program providing six additional days off per year, and a healthy Paid Time Off program
- Comprehensive benefits package including health, dental, vision, 401(k), life insurance, short term and long-term disability benefits, and paid community service hours
- Annual team training and professional development opportunities
- Tuition reimbursement program and firm-paid life and wellness coach
- Culture and wellness programs including walking challenges, fitness challenges, book clubs, in-office massages, medication, and more
Working Hours: 40 hours per week, with flexible scheduling for community engagement events
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with the required experience level in the AEC industry. Actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Architecture and Planning
Company Size: 51-200 employees
Founded: 1953
Company Description:
- TowerPinkster is a firm of architects, engineers, and interior designers committed to design integrity, quality, and environmental responsibility
- The company has grown from six employees in 1953 to over 250 employees across Michigan, Indiana, and Kentucky
- TowerPinkster offers a holistic approach to ensure the wellbeing of its team members, with a robust compensation and benefits package
- The company strives to create a diverse, equitable, and inclusive culture that empowers each person to be their genuine self
- TowerPinkster has received numerous awards for its culture, including the 2025 National 101 Best and Brightest Companies to Work for Award and the 2024 Best Firm Award from Zweig Group
Company Specialties:
- K-12 Education
- Higher Education
- Healthcare
- Government
- Commercial
- Industrial
- Landscape Architecture
- Interior Design
- Architecture
- Engineering
- Master Planning
- Justice
- Community + Civic
- Multi-Family Housing
- Security + Technology
- Building Science
- and Workplace
Company Website: www.towerpinkster.com
ASSUMPTION: TowerPinkster's diverse range of specialties and commitment to community engagement make it an attractive employer for marketing professionals seeking to make a significant impact in various sectors.
📊 Role Analysis
Career Level: Experienced
Reporting Structure: The Marketing Specialist reports to the Manager of Marketing + Communications.
Work Arrangement: This role is on-site, with flexible scheduling for community engagement events.
Growth Opportunities:
- Potential career growth within the marketing department or other departments within the firm
- Opportunities to shape the role based on individual strengths and interests
- Encouragement for licensure, certification, and professional organization memberships, which are Firm paid
ASSUMPTION: With its supportive work environment and commitment to employee growth, TowerPinkster offers strong opportunities for career advancement.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative, client-centered work environment
Office Location(s): 242 E Kalamazoo Ave, Suite 200, Kalamazoo, MI 49007, US
Geographic Context:
- Kalamazoo, Michigan, is a mid-sized city with a population of approximately 76,000
- The city is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues
- Kalamazoo is home to several major corporations and offers a mix of urban and suburban living options
- The city is located about an hour from both Chicago and Detroit, providing easy access to major metropolitan areas
Work Schedule: Standard business hours with flexible scheduling for community engagement events
ASSUMPTION: Kalamazoo's blend of urban and suburban living, along with its cultural attractions and proximity to major metropolitan areas, makes it an appealing location for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Marketing and communication skills
- Community engagement and public outreach experience
- Ability to work independently and in a team environment
- Cultural fit and alignment with TowerPinkster's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and community engagement initiatives
- Prepare examples of successful marketing campaigns or community engagement projects
- Research TowerPinkster's company culture and values to demonstrate your fit for the role
- Practice common marketing interview questions and prepare questions for the interviewer
ATS Keywords: Marketing, Community Engagement, Public Outreach, Campaign Communications, Written Communication, Social Media Management, Public Speaking, Creative Thinking, Visual Design, Organization, Time Management, Collaboration, Adaptability, Storytelling, Technical Translation, AEC Industry, Professional Services
ASSUMPTION: TowerPinkster's hiring process is designed to assess candidates' marketing skills, community engagement experience, and cultural fit for the role.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- Microsoft Office Suite (especially PowerPoint)
- Google Workspace
- VantagePoint and OpenAsset (preferred)
ASSUMPTION: Familiarity with the listed tools and technologies is preferred for this role, as they are commonly used in the AEC industry and professional services.
👔 Cultural Fit Considerations
Company Values:
- Design Integrity
- Quality
- Environmental Responsibility
- Collaboration
- Client-Centered
- Innovation
- Sustainability
- Community Engagement
Work Style:
- Collaborative and team-oriented
- Client-focused and results-driven
- Creative and innovative
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How have you demonstrated your commitment to design integrity and quality in your previous roles?
- Can you provide an example of a time when you successfully engaged a community through marketing or outreach efforts?
- How do you stay current with industry trends and best practices in marketing and community engagement?
ASSUMPTION: TowerPinkster values candidates who align with their commitment to design integrity, quality, environmental responsibility, and community engagement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders, including clients, community members, and internal teams
- Adapting to changes in project scope or priorities
- Balancing work-life integration, especially when attending community events outside of standard work hours
- Keeping up with industry trends and best practices in marketing and community engagement
ASSUMPTION: TowerPinkster's fast-paced and dynamic work environment may present challenges for candidates who prefer structured or slow-paced work environments.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on community engagement and public outreach, particularly in the K12 market
- TowerPinkster's commitment to sustainability and environmental responsibility sets it apart from other architecture and engineering firms
- This role offers the opportunity to shape the position based on individual strengths and interests, providing a high degree of autonomy and growth potential
ASSUMPTION: Candidates should consider their interest in community engagement and sustainability when comparing this role to other marketing positions.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new K12 bond campaign, including messaging, branding, and community engagement tactics
- Creating a series of engaging social media content to highlight the firm's community impact and thought leadership in the AEC industry
- Managing a team of marketing professionals to coordinate responses to multiple RFPs and RFQs for various projects
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and initiatives that the Marketing Specialist may undertake in this role.
❓ Key Questions to Ask During Interview
- How does TowerPinkster support the professional development and growth of its marketing team members?
- Can you describe the team structure and dynamics within the marketing department?
- How does TowerPinkster measure the success of its marketing campaigns and community engagement initiatives?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does TowerPinkster foster a culture of innovation and continuous learning within the firm?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and helps you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and community engagement initiatives
- Prepare examples of successful marketing campaigns or community engagement projects
- Research TowerPinkster's company culture and values to demonstrate your fit for the role
- Practice common marketing interview questions and prepare questions for the interviewer
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
