Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: SMG Engineering Automotive Company

🔹 Location: Cairo, Egypt

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing creative marketing campaigns and strategies
• Managing digital marketing efforts and measuring performance
• Collaborating with central marketing for design, product, and installation of marketing materials
• Conducting market research and vendor management

ASSUMPTION: This role requires a balance of creative thinking and analytical skills, with a focus on driving results through digital marketing channels.

📋 Key Responsibilities

✅ Developing ideas for creative marketing campaigns and plans

✅ Proposing a yearly marketing plan with an estimated budget

✅ Planning and executing Web, SEO/SEM, email, social media, and display advertising campaigns

✅ Determining the main specifications of designs, products, and installation of all marketing materials

✅ Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)

✅ Following up with social media activities, including generating and publishing daily content on different platforms

✅ Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas

✅ Conducting market research to find answers about consumer requirements, habits, and trends

✅ Arranging with external vendors to execute promotional events and campaigns

✅ Executing initiatives to reach the target audience through appropriate channels

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis to ensure marketing efforts are effective and efficient.

🎯 Required Qualifications

Education: Bachelor’s degree in business administration

Experience: At least 2 years of experience in the marketing department

Required Skills:

• Excellent computer skills
• Fluency in English
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to work independently and in a team environment

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of the automotive industry
• Familiarity with CRM systems

ASSUMPTION: While the job listing does not explicitly mention preferred skills, having experience with relevant marketing tools and industry knowledge would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for a Marketing Specialist in Egypt with 2-5 years of experience is typically between EGP 15,000 to EGP 25,000 per month. However, the provided job listing does not specify the salary range.

Benefits:

• Health insurance
• Retirement plan
• On-site parking
• Employee discounts on company products/services

Working Hours: Full-time position, typically working 40 hours per week, Monday to Friday, with some flexibility for project demands.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing. SMG Engineering Automotive Company is a leading player in the Egyptian automotive market, with a diverse portfolio of products and services.

Company Size: 501-1,000 employees. As a mid-sized company, SMG offers a blend of structured processes and opportunities for growth and innovation.

Founded: 1967. SMG has a rich history and established reputation in the Egyptian market, with over 50 years of experience.

Company Description:

• SMG has been a leading family corporate in Egypt since its establishment over 50 years ago
• The company provides reputable products, brands, and service products of the highest level in the automotive field
• SMG is the sole agent/distributor of PORSCHE, SCANIA, HARLEY-DAVIDSON, and a partner in the MERCEDES-BENZ passenger cars operation in Egypt

Company Specialties:

• Automotive
• Spare Parts
• Aftersales
• Harley Davidson
• Garage Equipment
• Porsche
• Scania
• Aftermarket
• Auto Parts

Company Website: www.smgeac.com

ASSUMPTION: SMG's extensive experience and diverse product portfolio provide a stable and challenging work environment for employees.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic thinking and tactical execution, with opportunities for growth and development.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and work closely with other departments, such as sales and product management.

Work Arrangement: On-site, with some flexibility for remote work when needed.

Growth Opportunities:

• Potential career progression to Marketing Manager or similar roles
• Expanding skills and expertise in digital marketing and data analysis
• Gaining experience in a diverse and dynamic industry

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing function and the broader organization.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment.

Office Location(s): Sheikh Zayed, Giza, Egypt

Geographic Context:

• Cairo is the capital and largest city in Egypt, with a population of over 20 million
• The Sheikh Zayed area is a bustling commercial and industrial district, with easy access to public transportation and amenities
• Egypt offers a rich cultural heritage, with numerous historical sites and attractions

Work Schedule: Full-time, with some flexibility for overtime and project demands.

ASSUMPTION: The on-site work environment at SMG's Sheikh Zayed office provides ample opportunities for collaboration and networking with colleagues and industry professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and team members
• Final interview with the marketing director or another senior leader

Key Assessment Areas:

• Marketing strategy and planning
• Digital marketing skills and experience
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research SMG's products and services, as well as their competitors, to demonstrate your industry knowledge

ATS Keywords: Marketing campaigns, digital marketing, SEO, SEM, social media, email marketing, market research, performance measurement, collaboration, vendor management, audience targeting, implementation

ASSUMPTION: SMG's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, Zoho CRM)
• Social media management platforms (e.g., Hootsuite, Buffer)
• SEO and SEM tools (e.g., Google Ads, SEMrush)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies used may vary depending on the department and team, but SMG is likely to use industry-standard marketing software and platforms.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Innovation
• Collaboration
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you demonstrate integrity in your marketing efforts?
• Can you provide an example of a time when you went above and beyond to meet a customer's needs?
• How do you stay up-to-date with the latest marketing trends and technologies?

ASSUMPTION: SMG values employees who are passionate about their work, committed to customer satisfaction, and dedicated to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Adapting to a dynamic and competitive automotive market
• Balancing creative and analytical aspects of the role
• Working in a fast-paced and sometimes demanding work environment

ASSUMPTION: These challenges are common to marketing roles in the automotive industry and can be overcome with strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Marketing Specialist vs. Marketing Coordinator: The Marketing Specialist role requires more strategic thinking and experience, while the Marketing Coordinator role is more focused on tactical execution and day-to-day tasks.
• Marketing Specialist vs. Marketing Manager: The Marketing Manager role involves more strategic planning, budgeting, and team management, while the Marketing Specialist role is more focused on day-to-day campaign execution and performance analysis.
• Career path: Marketing Specialist roles can lead to career progression into Marketing Manager, Marketing Director, or other senior marketing positions, depending on the individual's skills, experience, and performance.

ASSUMPTION: These comparisons provide a general overview of similar marketing roles and career paths, but the specific requirements and opportunities may vary depending on the company and industry.

📝 Sample Projects

• Developing and executing a social media marketing campaign to increase brand awareness and engagement
• Conducting market research to identify consumer trends and preferences in the automotive industry
• Analyzing the performance of email marketing campaigns and optimizing them for better results

ASSUMPTION: These sample projects are designed to showcase the range of responsibilities and skills required for the Marketing Specialist role at SMG.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department in the next 12 months, and how can this role help address them?
• How does this role collaborate with other departments, such as sales and product management?
• What opportunities are there for professional development and growth within the marketing function and the broader organization?
• How does SMG measure the success of its marketing efforts, and how can this role contribute to improving those metrics?
• What is the company culture like, and how does this role fit into the broader organizational goals and values?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, team dynamics, and growth opportunities, as well as the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research SMG's products and services, as well as their competitors, to demonstrate your industry knowledge
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.