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Marketing Specialist

Alphabe Insight Inc
Full-time
On-site
Charlotte, North Carolina, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist

πŸ”Ή Company: Alphabe Insight Inc

πŸ”Ή Location: Charlotte, North Carolina, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-14

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing marketing strategies across various channels
  • Collaborating with the creative team to produce engaging content and materials
  • Analyzing campaign performance and preparing performance reports
  • Conducting market research to identify trends and opportunities
  • Supporting the planning and execution of promotional events and initiatives
  • Maintaining consistent brand messaging across all marketing platforms
  • Managing budgets, timelines, and deliverables for marketing projects

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have experience in marketing or a similar role and be comfortable working in a dynamic, collaborative environment.

πŸ“‹ Key Responsibilities

βœ… Develop and implement marketing strategies across various channels

βœ… Collaborate with the creative team to produce engaging content and materials

βœ… Analyze campaign performance and prepare performance reports

βœ… Conduct market research to identify trends and opportunities

βœ… Support the planning and execution of promotional events and initiatives

βœ… Maintain consistent brand messaging across all marketing platforms

βœ… Manage budgets, timelines, and deliverables for marketing projects

ASSUMPTION: The Marketing Specialist will be expected to work independently and in collaboration with other teams to ensure the successful execution of marketing campaigns and initiatives.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field

Experience: 2+ years of experience in marketing or a similar role

Required Skills:

  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication skills
  • Proficiency in Microsoft Office and basic marketing tools
  • Ability to manage multiple projects and meet deadlines
  • Attention to detail and a proactive mindset

Preferred Skills:

  • Experience with CRM software
  • Fluency in a second language

ASSUMPTION: While not explicitly stated, having experience with CRM software and/or fluency in a second language could be beneficial for this role, given the global nature of many businesses today.

πŸ’° Compensation & Benefits

Salary Range: $64,000 - $69,000 per year

Benefits:

  • Competitive salary
  • Opportunities for professional growth and advancement
  • Collaborative and supportive team environment
  • On-the-job training and continued development
  • Health, dental, and vision insurance
  • Paid time off and holidays

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is competitive for a Marketing Specialist role in the Charlotte, NC area, with a mid-sized company like Alphabe Insight Inc.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Public Relations and Communications Services

Company Size: 51-200 employees

Founded: 2019

Company Description:

  • Signal Tru Brand is a dynamic team of storytellers, trendsetters, and problem solvers on a mission to revolutionize the way brands connect with their audience.
  • The company was founded by industry veterans with a shared vision to disrupt the status quo and redefine the art of storytelling in PR and branding.
  • Signal Tru Brand believes in the power of authenticity, creativity, and strategic thinking to captivate hearts, minds, and imaginations.

Company Specialties:

  • Management
  • Marketing
  • Public Relations

Company Website: https://www.signaltrubrand.com

ASSUMPTION: Signal Tru Brand's focus on authenticity, creativity, and strategic thinking suggests a company culture that values innovative ideas and bold approaches to marketing and communications.

πŸ“Š Role Analysis

Career Level: Mid-level

Reporting Structure: The Marketing Specialist will likely report directly to the Marketing Manager or Director.

Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects.

Growth Opportunities:

  • With experience and proven success, the Marketing Specialist could advance to a Marketing Manager or similar role.
  • The company's focus on professional growth and development suggests opportunities for training and skill-building.
  • As the company continues to grow, there may be opportunities to take on more responsibility or explore new areas of interest.

ASSUMPTION: Given the company's size and growth trajectory, there may be opportunities for the Marketing Specialist to take on additional responsibilities or explore new areas of interest as the company expands.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and supportive team environment

Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US

Geographic Context:

  • Charlotte, NC, is a major city in the southeastern United States, known for its vibrant cultural scene, professional sports teams, and thriving business community.
  • The city offers a diverse range of neighborhoods and a relatively low cost of living compared to other major metropolitan areas.
  • Charlotte is home to several Fortune 500 companies and has a strong job market, particularly in industries such as finance, healthcare, and technology.

Work Schedule: Full-time, with the possibility of flexible hours or remote work for specific tasks or projects.

ASSUMPTION: While the job listing does not specify the work schedule, it is reasonable to assume that the Marketing Specialist will work standard full-time hours, with the possibility of flexible hours or remote work for specific tasks or projects.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screen with the Hiring Manager
  • In-person or virtual interview with the Marketing Manager or Director
  • Final interview with key stakeholders

Key Assessment Areas:

  • Marketing strategy and planning
  • Campaign analysis and reporting
  • Communication and collaboration skills
  • Problem-solving and adaptability

Application Tips:

  • Highlight relevant marketing experience and achievements in your resume and cover letter.
  • Demonstrate your understanding of the company's mission and values in your application materials.
  • Prepare examples of successful marketing campaigns you've worked on, focusing on strategy, execution, and results.

ATS Keywords: Marketing strategies, campaign management, brand development, market research, analytical skills, problem-solving skills, communication skills, Microsoft Office, project management, attention to detail

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to demonstrate your relevant skills and experience and show how you align with the company's mission and values.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: While the job listing does not specify the tools and technologies used by the company, it is reasonable to assume that the Marketing Specialist will use a range of marketing automation, CRM, and social media management tools to execute marketing campaigns and manage customer relationships.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Authenticity
  • Creativity
  • Strategic thinking

Work Style:

  • Collaborative
  • Dynamic
  • Adaptable

Self-Assessment Questions:

  • Do you thrive in a collaborative, dynamic work environment?
  • Are you comfortable working with a diverse range of stakeholders to develop and execute marketing campaigns?
  • Do you have a proactive mindset and a strong attention to detail?

ASSUMPTION: Signal Tru Brand's focus on authenticity, creativity, and strategic thinking suggests a company culture that values innovative ideas and bold approaches to marketing and communications. The ideal candidate will be comfortable working in a collaborative, dynamic environment and be able to manage multiple projects and meet deadlines.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Adapting to changes in marketing strategies or priorities
  • Collaborating effectively with diverse teams and stakeholders
  • Keeping up with the latest marketing trends and technologies

ASSUMPTION: The Marketing Specialist role at Signal Tru Brand may present challenges related to managing multiple projects and deadlines, adapting to changes in marketing strategies or priorities, and collaborating effectively with diverse teams and stakeholders. However, these challenges can also provide opportunities for professional growth and development.

πŸ“ˆ Similar Roles Comparison

  • Compared to a Marketing Coordinator role, the Marketing Specialist role at Signal Tru Brand requires more strategic thinking and planning, as well as a greater level of independence and initiative.
  • Compared to a Marketing Manager role, the Marketing Specialist role at Signal Tru Brand may have less direct supervisory responsibility but still requires strong leadership and project management skills.
  • Career progression from the Marketing Specialist role at Signal Tru Brand could include advancement to a Marketing Manager or similar role, with opportunities for further growth and development in marketing or related fields.

ASSUMPTION: The Marketing Specialist role at Signal Tru Brand offers a unique blend of strategic, creative, and analytical responsibilities, providing an ideal opportunity for a mid-level marketing professional to grow and develop their skills in a dynamic and innovative environment.

πŸ“ Sample Projects

  • Developing and executing a multi-channel marketing campaign to launch a new product or service
  • Conducting market research to identify trends and opportunities in the company's target market
  • Managing a promotional event or initiative, including logistics, vendor management, and on-site support

ASSUMPTION: The Marketing Specialist role at Signal Tru Brand offers a wide range of project opportunities, from strategic planning and execution to event management and market research. These projects provide an ideal opportunity for the Marketing Specialist to demonstrate their skills and make a significant impact on the company's success.

❓ Key Questions to Ask During Interview

  • Can you describe the company's approach to marketing and branding, and how this role fits into that strategy?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company support the professional growth and development of its marketing team members?
  • Can you describe the company's culture and work environment, and how this role contributes to that dynamic?
  • What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's needs and priorities. This can help you make a strong impression and increase your chances of success in the hiring process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and demonstrate your understanding of the company's mission and values.
  • Prepare examples of successful marketing campaigns you've worked on, focusing on strategy, execution, and results.
  • Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.