Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Maker Lab

🔹 Location: Seoul, South Korea

🔹 Job Type: Full-time (Remote)

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (South Korea only)

🚀 Job Overview

Key aspects of this role include:

• Driving key marketing moments' overall delivery and management
• Leading social-first projects and contributing to larger initiatives
• Managing agency and event partners for seamless execution
• Collaborating effectively with internal and external stakeholders

ASSUMPTION: This role requires a high level of organization, communication, and project management skills to juggle multiple projects and stakeholders.

📋 Key Responsibilities

✅ Spearhead the planning, execution, and day-to-day operations of all assigned social marketing initiatives and digital content channels for the app and device ecosystem.

✅ Oversee and facilitate all facets of social content and programme development, creative direction, production, agency liaison, logistical coordination, stakeholder invitations, and promotional activities.

✅ Execute and ensure the ongoing operation of social content releases and manage relevant social monitoring systems.

✅ Lead and manage project meetings, meticulously tracking timelines, action items, deliverables, and budgets across all marketing campaigns and events.

✅ Collaborate effectively as a team player, assisting the wider team on larger projects, including facilitating team meetings and managing logistics.

✅ Translate complex business enquiries into actionable analytical frameworks and research studies to inform strategic decision-making.

✅ Direct user behaviour, market trend, and brand tracking studies, alongside comprehensive marketing campaign impact measurement with Product Managers and external agencies.

✅ Disseminate actionable user insights and analytical findings to diverse audiences across various functional and product domains, contributing to creative development and strategic planning efforts.

ASSUMPTION: This role involves a mix of creative, analytical, and project management tasks, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5 years of project and marketing experience, preferably in creative agencies, consulting firms, research agencies, or marketing teams within consumer goods organizations.

Required Skills:

• Excellent project management skills
• Strong analytical and problem-solving abilities
• Excellent communication (written and verbal) and presentation skills
• Proven ability to be a self-starter and independent thinker
• Fluency in Korean and English (both written and verbal)

Preferred Skills:

• Experience managing third-party agencies
• Understanding of the app and device ecosystem
• Solid grasp of the gaming industry

ASSUMPTION: Given the role's requirements, candidates with a strong background in project management, marketing, and analytics are likely to succeed.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Specialist with 5-10 years of experience in South Korea, the estimated salary range is ₩50,000,000 - ₩70,000,000 per year. ASSUMPTION: Salary may vary based on the candidate's experience and performance.

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• Opportunities for professional development

Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 201-500 employees

Founded: 2015

Company Description:

• Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach
• Collaborates with culture brands like YouTube, Netflix, Amazon, and Google
• Embeds cross-functional teams of multidisciplinary marketing specialists into clients' ecosystems

Company Specialties:

• Social media marketing
• Strategy development
• UX and UI design
• Copywriting and content creation
• Event management
• Data analytics

Company Website: http://www.wearemakerlab.com

ASSUMPTION: Maker Lab's focus on embedding teams into clients' ecosystems allows for a more integrated and collaborative approach to marketing.

📊 Role Analysis

Career Level: Mid-level to senior marketing role

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Remote (South Korea only) with occasional on-site meetings

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior role
• Opportunities to work with high-profile clients and gain diverse marketing experience
• Chance to develop leadership skills by managing projects and teams

ASSUMPTION: This role offers growth opportunities for candidates looking to advance their marketing careers in a dynamic and collaborative environment.

🌍 Location & Work Environment

Office Type: Remote (South Korea only) with occasional on-site meetings

Office Location(s): Seoul, South Korea

Geographic Context:

• Seoul is a bustling metropolis with a vibrant tech industry
• South Korea has a strong focus on innovation and technology
• Seoul offers a high quality of life with excellent public transportation and cultural attractions

Work Schedule: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: Remote work in South Korea allows for a better work-life balance and reduced commute time.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Problem-solving skills
• Project management abilities
• Communication and presentation skills
• Cultural fit and alignment with Maker Lab's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your project management and marketing achievements
• Demonstrate your understanding of the app and device ecosystem and its marketing challenges

ATS Keywords: Marketing Specialist, Project Management, Social Media Marketing, Digital Content, Stakeholder Management, Campaign Management, User Insights, Brand Tracking, Marketing Analytics

ASSUMPTION: Maker Lab's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's values.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Marketing analytics tools (e.g., Google Analytics, Tableau, Power BI)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for successful candidates.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Integrity
• Accountability
• Client-centricity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and open to change

Self-Assessment Questions:

• How do you handle multiple projects and deadlines simultaneously?
• Can you provide an example of a time when you had to manage a difficult stakeholder?
• How do you approach learning new tools or technologies to improve your work?

ASSUMPTION: Candidates who align with Maker Lab's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Adapting to a fast-paced and dynamic work environment
• Working remotely and maintaining productivity
• Navigating the unique cultural landscape of South Korea

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on project management and stakeholder communication
• Maker Lab's embedded team approach allows for more integrated and collaborative marketing efforts
• This role offers opportunities to work with high-profile clients and gain diverse marketing experience

ASSUMPTION: This role is unique in its focus on project management and stakeholder communication, offering candidates a chance to develop a diverse skill set.

📝 Sample Projects

• Managing a high-impact social media campaign for a global technology organization
• Coordinating an offline event for a leading gaming company
• Conducting a comprehensive market research study to inform strategic decision-making

ASSUMPTION: These sample projects demonstrate the role's focus on project management, stakeholder communication, and marketing analytics.

❓ Key Questions to Ask During Interview

• How does Maker Lab support the growth and development of its employees?
• Can you describe a typical day or week in this role?
• How does Maker Lab ensure effective communication and collaboration among its remote teams?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Maker Lab approach work-life balance for its employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your project management and marketing achievements
• Demonstrate your understanding of the app and device ecosystem and its marketing challenges
• Follow up with Maker Lab within one week of submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.