Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Guess Europe Sagl

🔹 Location: Warsaw, Poland

🔹 Job Type: Full-Time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies for both retail and wholesale segments
• Planning and overseeing marketing campaigns, ensuring timely and budget-compliant delivery
• Collaborating with shopping malls, retail/wholesale local teams, and the EU Regional Marketing team
• Conducting market research to identify trends and opportunities
• Supporting the wholesale team to enhance brand visibility in the wholesale sector

ASSUMPTION: This role requires a strong understanding of both the retail and wholesale aspects of the fashion industry, as well as excellent communication and collaboration skills to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop and execute comprehensive marketing strategies for retail and wholesale segments

✅ Plan and oversee marketing campaigns, ensuring timely and budget-compliant delivery

✅ Collaborate with shopping malls, retail/wholesale local teams, and the EU Regional Marketing team

✅ Conduct market research to identify trends and opportunities

✅ Support the wholesale team to enhance brand visibility in the wholesale sector

✅ Measure and analyze the effectiveness of marketing efforts, using data-driven insights to adjust strategies

✅ Ensure brand consistency across all marketing materials

ASSUMPTION: This role requires a proactive approach to staying updated with industry trends and consumer behavior to effectively drive business growth.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, or a related field

Experience: Proven experience in fashion marketing, with a focus on both retail and wholesale segments

Required Skills:

• Strong creative and storytelling skills with an eye for aesthetics
• Analytical mindset with the ability to interpret marketing data
• Excellent communication and collaboration skills
• Fluency in English
• Familiarity with the fashion industry trends and an understanding of consumer behavior in this sector

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and fluency in additional languages could provide a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for a Marketing Specialist with 2-5 years of experience in Warsaw)

Benefits:

• Training sessions in Poland and abroad
• Language classes
• Product discounts
• Private medical healthcare
• Cafeteria benefits program

Working Hours: Full-time, Monday to Friday, with flexibility for specific events and campaigns

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Specialist with 2-5 years of experience in Warsaw. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Guess Europe Sagl operates in the retail apparel and fashion industry, focusing on designing, marketing, distributing, and licensing a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear, and other related consumer products.

Company Size: Guess Europe Sagl is a mid-sized company with 1,001-5,000 employees globally

Founded: Guess Europe Sagl was founded in 1981 and has since grown into a global lifestyle brand

Company Description:

• Guess Europe Sagl is a subsidiary of Guess?, Inc., which designs, markets, distributes, and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear, and other related consumer products
• The company operates through branded Guess? stores and better department and specialty stores around the world
• As of January 30, 2021, the Company directly operated 1,046 retail stores in the Americas, Europe, and Asia, with 524 additional retail stores operated by partners and distributors worldwide

Company Specialties:

• Retail
• Fashion
• Apparel
• Accessories
• Footwear
• Jewellery
• and Kidswear

Company Website: http://www.guess.eu

ASSUMPTION: Guess Europe Sagl is part of a larger global organization, which may influence the company culture and career growth opportunities.

📊 Role Analysis

Career Level: This role is suitable for a Marketing Specialist with 2-5 years of experience, seeking to grow their career in the fashion industry

Reporting Structure: The Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with various teams, including retail/wholesale local teams and the EU Regional Marketing team

Work Arrangement: This role is on-site, with flexibility for specific events and campaigns. The working hours are full-time, Monday to Friday

Growth Opportunities:

• Internal promotions, with 70% of promotions happening internally
• Training sessions in Poland and abroad
• Language classes

ASSUMPTION: The growth opportunities provided by Guess Europe Sagl indicate a commitment to employee development and career progression.

🌍 Location & Work Environment

Office Type: The Warsaw office is a modern, collaborative workspace that fosters creativity and innovation

Office Location(s): Warsaw, Poland

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a vibrant fashion scene and a growing retail market
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational facilities
• Warsaw is well-connected by public transportation, making it easy to commute to work

Work Schedule: The work schedule is full-time, Monday to Friday, with flexibility for specific events and campaigns

ASSUMPTION: The modern, collaborative workspace and vibrant fashion scene in Warsaw provide an ideal environment for a Marketing Specialist to thrive and grow in their career.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the Regional Marketing Manager

Key Assessment Areas:

• Marketing strategy and campaign planning
• Analytical skills and data interpretation
• Communication and collaboration skills
• Industry knowledge and consumer behavior understanding

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of marketing campaigns you've worked on, emphasizing your strategic thinking and creativity
• Research Guess Europe Sagl and the fashion industry to demonstrate your enthusiasm and knowledge

ATS Keywords: Marketing Strategy, Campaign Management, Market Research, Wholesale Support, Analytics, Brand Consistency, Creative Skills, Communication Skills, Collaboration Skills, Consumer Behavior Understanding

ASSUMPTION: The application process for Guess Europe Sagl may involve multiple interviews, allowing applicants to showcase their skills and cultural fit for the role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies required for this role may vary, but a strong proficiency in marketing automation, data analysis, and design tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Passion for fashion
• Creativity and innovation
• Collaboration and teamwork
• Customer focus
• Integrity and respect

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration
• Results-driven and data-informed decision-making
• Opportunities for skill advancement and career development

Self-Assessment Questions:

• Do you have a genuine passion for fashion and a strong understanding of consumer behavior in this sector?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
• Do you have strong analytical skills and the ability to interpret marketing data to drive business growth?

ASSUMPTION: Guess Europe Sagl values employees who are passionate about fashion, creative, and results-driven, with a strong commitment to collaboration and customer focus.

⚠️ Potential Challenges

• Balancing the demands of both retail and wholesale marketing segments
• Keeping up with the fast-paced nature of the fashion industry and consumer trends
• Managing multiple stakeholders, including shopping malls, retail/wholesale local teams, and the EU Regional Marketing team
• Adapting to the company's dynamic growth and changing market conditions

ASSUMPTION: The Marketing Specialist role at Guess Europe Sagl presents unique challenges that require strong organizational skills, adaptability, and a proactive approach to staying updated with industry trends.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on both retail and wholesale marketing segments
• In the fashion industry, consumer behavior and trends can change rapidly, requiring constant adaptation and innovation
• Career progression in this role may involve moving into a Regional Marketing Manager position or specializing in a specific marketing channel

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on both retail and wholesale marketing segments and the dynamic nature of the fashion industry.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch, targeting both retail and wholesale customers
• Conducting market research to identify consumer trends and preferences in the Polish fashion market
• Collaborating with the wholesale team to create marketing materials and strategies that support wholesale partners and enhance brand visibility

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the importance of cross-functional collaboration in this role.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall marketing strategy for Guess Europe Sagl?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how have previous Marketing Specialists approached them?
• How does the company foster a culture of innovation and creativity in its marketing efforts?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, company culture, and opportunities for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of marketing campaigns you've worked on, emphasizing your strategic thinking and creativity
• Research Guess Europe Sagl and the fashion industry to demonstrate your enthusiasm and knowledge
• Follow up with the hiring manager after one week if you haven't heard back, expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.