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Marketing Specialist

Bureau Veritas
Full-time
On-site
Netherlands
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist

πŸ”Ή Company: Bureau Veritas

πŸ”Ή Location: Hybrid (Rotterdam, Amersfoort)

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 14, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing integrated B2B marketing campaigns to generate leads
  • Creating engaging content for various platforms to increase brand awareness
  • Analyzing data to optimize marketing tactics and improve campaign performance
  • Collaborating with cross-functional teams to achieve marketing goals

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving results through data-driven marketing strategies.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing integrated B2B marketing campaigns to engage target audiences and generate leads

βœ… Creating compelling content for website, blogs, newsletters, and social media platforms

βœ… Managing and growing website traffic, social media engagement, and brand awareness

βœ… Analyzing campaign performance data to optimize marketing tactics and improve results

βœ… Assisting in the organization of events such as webinars and trade shows

βœ… Collaborating with other departments to achieve marketing objectives and align with overall business strategy

ASSUMPTION: The role requires strong project management skills, with the ability to juggle multiple campaigns and deadlines simultaneously.

🎯 Required Qualifications

Education: A relevant degree in marketing, communication, or a related field

Experience: 2-5 years of experience in marketing, with a focus on content creation, social media management, and campaign execution

Required Skills:

  • Proven experience with content creation, social media management, and campaign execution
  • Knowledge of CMS systems and marketing automation tools
  • Experience with SEO, SEA, and LinkedIn Ads
  • Strong analytical skills to interpret data and drive action
  • Excellent communication skills in Dutch and English
  • Proactive attitude and flexibility to work in a dynamic environment

Preferred Skills:

  • Experience working in a B2B environment
  • Familiarity with the Benelux and Nordics markets

ASSUMPTION: While not explicitly stated, a background in B2B marketing and familiarity with the Benelux and Nordics markets would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Based on market research for mid-level marketing roles in the Netherlands)

Benefits:

  • Professional development opportunities
  • Excellent secondary benefits

Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is estimated based on market research for mid-level marketing roles in the Netherlands. Actual salary may vary based on individual qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Bureau Veritas is a global leader in Testing, Inspection, and Certification (TIC) services, operating in various industries such as construction, infrastructure, and manufacturing.

Company Size: Bureau Veritas is a large, multinational corporation with over 77,000 employees worldwide. This role is part of their Benelux and Nordics region, which has a team of approximately 200 employees.

Founded: Bureau Veritas was founded in 1828 and has since grown into a global organization with a strong reputation for quality, health & safety, and environmental protection.

Company Description:

  • Bureau Veritas is committed to shaping a world of trust by providing innovative solutions that ensure the quality, safety, and performance of products, infrastructure, and services.
  • The company operates in over 140 countries, serving a diverse range of clients, from multinational corporations to small and medium-sized enterprises.
  • Bureau Veritas is dedicated to creating a sustainable future by promoting responsible business practices and contributing to the United Nations Sustainable Development Goals.

Company Specialties:

  • Testing, Inspection, and Certification (TIC) services
  • Quality, Health & Safety, and Environmental protection
  • Asset integrity management

Company Website: Bureau Veritas

ASSUMPTION: Bureau Veritas is a large, multinational corporation with a strong focus on quality, health & safety, and environmental protection. This role is part of their marketing team, which plays a crucial role in promoting the company's services and building its brand.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Corporate Recruiter and works closely with other marketing team members and cross-functional departments.

Work Arrangement: Hybrid (2-3 days per week on-site, with the rest remote)

Growth Opportunities:

  • Progression to a senior marketing role within the Benelux and Nordics region
  • Expansion of responsibilities to include additional markets or services
  • International career opportunities within Bureau Veritas' global organization

ASSUMPTION: This role offers opportunities for professional growth and development within a large, multinational organization. With strong performance, candidates may have the chance to take on more responsibilities or explore international career opportunities.

🌍 Location & Work Environment

Office Type: Hybrid (Rotterdam and Amersfoort offices)

Office Location(s): Rotterdam and Amersfoort, Netherlands

Geographic Context:

  • The Netherlands is a small, densely populated country in Western Europe, known for its flat landscape, tulip fields, windmills, and cycling culture.
  • Rotterdam and Amersfoort are major cities in the Netherlands, with Rotterdam being the second-largest city and a major port city, while Amersfoort is a historic city located in the province of Utrecht.
  • The Netherlands has a multicultural society, with a strong emphasis on work-life balance and sustainability.

Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: This role offers a hybrid work arrangement, allowing for a balance between on-site collaboration and remote work. The Netherlands is known for its strong work-life balance culture, which may be beneficial for employees in this role.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the Corporate Recruiter
  • In-depth interview with the Marketing Manager and/or other team members
  • Final interview with the hiring manager or HR representative

Key Assessment Areas:

  • Marketing skills and experience
  • Creativity and problem-solving abilities
  • Analytical skills and data-driven mindset
  • Communication and collaboration skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns or projects you've worked on
  • Research Bureau Veritas and the Benelux and Nordics market to demonstrate your understanding of the company and its target audience

ATS Keywords: Marketing, Content Creation, Social Media, Campaign Execution, CMS, Marketing Automation, SEO, SEA, LinkedIn Ads, Data Analysis, Communication, Proactive, Flexible

ASSUMPTION: Bureau Veritas uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system and increase your chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • CMS systems (e.g., WordPress, Drupal)
  • Marketing automation tools (e.g., HubSpot, Marketo)
  • SEO and SEA tools (e.g., Google Analytics, Google Ads)
  • Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: This role requires experience with various marketing tools and technologies. Familiarity with these tools will be beneficial for successful performance in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Boldness
  • Performance
  • Innovation
  • Team spirit

Work Style:

  • Collaborative and team-oriented
  • Data-driven and results-focused
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you align with Bureau Veritas' core values, particularly integrity and boldness?
  • Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
  • Do you thrive in a data-driven and results-focused work culture?

ASSUMPTION: Bureau Veritas values a strong cultural fit, with employees who embody their core values and work well within a collaborative and data-driven environment.

⚠️ Potential Challenges

  • Managing multiple campaigns and deadlines simultaneously
  • Adapting to a large, multinational corporation with a structured hierarchy
  • Working in a hybrid environment, requiring strong communication and collaboration skills
  • Developing marketing strategies for a diverse range of industries and services

ASSUMPTION: This role presents several challenges, including managing multiple campaigns, working in a large organization, and developing marketing strategies for diverse industries and services. Strong project management, communication, and adaptability skills will be essential for success in this role.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses on B2B marketing within the Testing, Inspection, and Certification (TIC) industry
  • This role requires a balance of creativity and analytical skills, with a strong focus on data-driven marketing strategies
  • Career progression in this role may lead to senior marketing positions within Bureau Veritas' global organization

ASSUMPTION: This role is unique within the marketing industry, focusing on B2B marketing within the TIC sector. Its requirements for both creativity and analytical skills, as well as its potential for international career progression, set it apart from other marketing roles.

πŸ“ Sample Projects

  • Developing and executing a targeted LinkedIn Ads campaign to generate leads for a specific service offering
  • Creating engaging content for a webinar focused on asset integrity management in the oil and gas industry
  • Analyzing campaign performance data to optimize marketing tactics and improve results for a construction industry client

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from campaign development and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with other marketing team members and cross-functional departments?
  • What are the most challenging aspects of working in a hybrid environment for this role?
  • How does Bureau Veritas support the professional development and growth of its marketing team members?
  • What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?

ASSUMPTION: Asking these questions during the interview can help you better understand the role's expectations, work environment, and opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns or projects you've worked on
  • Research Bureau Veritas and the Benelux and Nordics market to demonstrate your understanding of the company and its target audience
  • Follow up with the Corporate Recruiter, Chaouki Touzani, one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.