Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Public Service Credit Union

🔹 Location: Romulus, MI, USA

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective marketing strategies to promote products and services
• Collaborating with cross-functional teams to create engaging marketing content
• Serving as a brand ambassador at community events and workshops
• Managing branch marketing materials and ensuring brand consistency
• Conducting market research to inform marketing strategies and respond to member feedback

ASSUMPTION: This role requires a creative and analytical thinker with strong communication skills and the ability to work collaboratively in a fast-paced environment.

📋 Key Responsibilities

✅ Assist in creating and implementing marketing campaigns across multiple channels

✅ Serve as a brand ambassador at community events and workshops

✅ Manage branch marketing materials and ensure brand consistency

✅ Coordinate local marketing initiatives and maintain open communication with departments

✅ Create engaging marketing content, including print materials and digital assets

✅ Regularly visit branches and departments to boost morale and serve as a communication liaison

✅ Conduct market research to inform marketing strategies and respond to member feedback

✅ Stay up-to-date with industry trends to identify new opportunities

✅ Perform other duties as assigned

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong project management, writing, and communication skills.

🎯 Required Qualifications

Education: Associate's degree in marketing, communications, digital media, or related field

Experience: 1+ years in job-related field or financial institution experience

Required Skills:

• Knowledge of marketing principles and strategies
• Proficient in Office 365 and basic graphic design programs (i.e., Canva, Adobe Creative Cloud)
• Strong project management, writing, and communication skills
• Analytical skills with the ability to interpret data
• Creative thinker with a strategic mindset and a data-driven approach to decision-making
• Strong organizational skills and attention to detail
• Ability to work independently and as part of a team
• Flexibility to work outside normal business hours, including evenings and weekends
• Occasional travel may be required to attend events, conferences, and community outreach programs

ASSUMPTION: Candidates should have a solid foundation in marketing principles and be comfortable using relevant software tools.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (Based on industry standards for entry-level marketing roles in Michigan)

Benefits:

• Competitive wages
• Career growth/robust training program
• Work life balance
• Top quality health insurance (Full Time)
• Paid Time Off (accrued and available for use immediately)
• Paid holidays (Full Time)
• Tuition Reimbursement
• 401(K) Plan
• Dental & Vision Insurance (Full Time)
• Short & Long-Term Disability (Full Time)
• Life Insurance (Full Time)

Working Hours: Full-time, 40 hours per week, with flexibility to work outside normal business hours as needed

ASSUMPTION: The salary range is based on industry standards for entry-level marketing roles in Michigan. Benefits are comprehensive and competitive for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Banking, specifically credit unions

Company Size: 51-200 employees

Founded: 1952

Company Description:

• Public Service Credit Union is a community credit union with 11 locations in the Metro Detroit Area
• Dedicated to serving members since 1952, offering a full range of financial services
• Member-owned, not-for-profit financial cooperative returning profits to members in the form of lower loan rates and higher savings yields

Company Specialties:

• Low rate loans
• Free Checking
• Mobile banking
• 24/7 services available online

Company Website: PSCUnow.com

ASSUMPTION: Public Service Credit Union is a well-established community credit union focused on providing exceptional value and personal service to its members.

📊 Role Analysis

Career Level: Entry-level to 2 years

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Full-time, on-site position with flexibility to work outside normal business hours as needed

Growth Opportunities:

• Potential career growth within the marketing department or other areas of the credit union
• Robust training program to support professional development
• Opportunities to gain experience in various aspects of marketing, including campaign development, event planning, and market research

ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader credit union.

🌍 Location & Work Environment

Office Type: On-site, with multiple branch locations throughout the Metro Detroit Area

Office Location(s): 7665 Merriman Rd, Romulus, MI 48174 (Headquarters)

Geographic Context:

• Romulus is a suburb of Detroit, located in Wayne County, Michigan
• The area offers a mix of urban and suburban living, with easy access to major highways and attractions
• Public Service Credit Union has multiple branch locations throughout the Metro Detroit Area, allowing for flexibility in work location

Work Schedule: Full-time, 40 hours per week, with flexibility to work outside normal business hours as needed

ASSUMPTION: The work environment is collaborative and fast-paced, with opportunities for growth and development within the marketing department and the broader credit union.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Marketing Manager and a panel of team members
• Final interview with the Marketing Manager and/or a member of the Executive Team

Key Assessment Areas:

• Marketing knowledge and skills
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the credit union industry and Public Service Credit Union's mission and values
• Prepare examples of marketing campaigns or projects you've worked on, highlighting your role and the outcomes
• Be prepared to discuss your approach to market research and data-driven decision-making

ATS Keywords: Marketing, Campaign Development, Brand Management, Market Research, Graphic Design, Communication, Collaboration, Project Management

ASSUMPTION: The application process is designed to assess candidates' marketing knowledge, skills, and cultural fit, with a focus on communication, problem-solving, and analytical skills.

🛠️ Tools & Technologies

• Office 365 (Word, Excel, PowerPoint, Outlook)
• Basic graphic design programs (Canva, Adobe Creative Cloud)
• Marketing automation and analytics tools (e.g., Hootsuite, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using common office software and basic graphic design tools. Familiarity with marketing automation and analytics tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Member-focused
• Integrity
• Collaboration
• Innovation
• Accountability

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Committed to professional development and growth

Self-Assessment Questions:

• How do you demonstrate member focus in your daily work?
• Can you provide an example of a time when you used data to inform a marketing decision?
• How do you approach collaboration and teamwork in a marketing context?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Public Service Credit Union's values and work style, with a focus on member focus, collaboration, and data-driven decision-making.

⚠️ Potential Challenges

• Balancing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in marketing strategies and priorities
• Occasional travel and work outside normal business hours
• Working with a diverse range of stakeholders, including members, team members, and executives

ASSUMPTION: This role may present challenges related to time management, adaptability, and flexibility, as well as the need to work effectively with a diverse range of stakeholders.

📈 Similar Roles Comparison

• This role is similar to other marketing specialist positions, but may offer more opportunities for event planning and community engagement due to the credit union's focus on member relationships
• Public Service Credit Union's not-for-profit status may result in different compensation and benefits structures compared to for-profit organizations
• Career paths in credit unions may differ from those in other industries, with opportunities for growth and development within the credit union and the broader financial services sector

ASSUMPTION: This role is similar to other marketing specialist positions, but may offer unique opportunities and challenges related to the credit union industry and not-for-profit status.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new loan product
• Planning and coordinating a community event to raise awareness of the credit union's services
• Conducting market research to assess member satisfaction and identify opportunities for improvement

ASSUMPTION: These sample projects are designed to give candidates a sense of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall success of the marketing department and the credit union?
• What are the most important priorities for this role in the first 90 days?
• How does Public Service Credit Union support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing department and the credit union in the coming year, and how can this role help address them?
• How does the marketing department collaborate with other departments within the credit union?

ASSUMPTION: These questions are designed to help candidates better understand the role, the department, and the credit union, as well as to demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of marketing campaigns or projects you've worked on, highlighting your role and the outcomes
• Be prepared to discuss your approach to market research and data-driven decision-making
• Follow up with the Hiring Manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.