Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Curtis Media Group

🔹 Location: Raleigh, North Carolina, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 26, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Selling digital and radio campaigns across various products and stations
• Managing client relationships and expectations
• Project management and campaign execution
• Collaboration with cross-functional teams
• Monitoring campaign performance and presenting results to clients

ASSUMPTION: This role requires a strong sales drive, excellent communication skills, and the ability to thrive in a fast-paced environment. It is ideal for a motivated individual looking to grow within a dynamic marketing team.

📋 Key Responsibilities

✅ Account Management: Works directly with clients, prospects, and company account executives to support their needs and communicate client expectations.

✅ Sales: Conducts in-field calls with prospective clients, utilizing the sales process to create digital and radio campaigns, and closing sales.

✅ Revenue Goals: Achieves revenue goals and expectations without hesitation.

✅ Billing Book: Builds and maintains a billing book of business with guidance from the VP of Sales.

✅ Request Processing: Works directly with the Digital Coordinator in processing requests for proposals, insertion orders, sample spec ads, and reporting (for digital only).

✅ Project Management: Tracks timelines and due dates for deliverables, reviews, and approvals for campaign launches.

✅ Graphics Team Coordination: Ensures all ads are being worked on and deadlines are being achieved so all schedules can run on time.

✅ Product Knowledge: Maintains working knowledge of radio and digital products offered by the company through continuous training.

✅ Campaign Monitoring: Monitors campaigns to ensure all campaigns are hitting the promised impressions goals and spots during their flights, adjusting priority levels as appropriate.

✅ Campaign Reports: Reviews performance reports for all digital and radio campaigns and presents results to the client at month end or campaign end.

✅ Client Communication: Works directly with clients to ensure campaign execution and performance meet their standards.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's Degree in Communications/Marketing preferred

Experience: Minimum of 1-3 years of sales experience preferred

Required Skills:

• Strong organizational skills and follow-through
• Logical, process-oriented mindset
• Strong work ethic, self-motivated, and high achiever with a sales drive
• Professional demeanor; comfortable presenting to and interacting directly with clients
• Demonstrates the ability to successfully collaborate with various team environments with dynamic priorities and meeting deadlines
• In-depth knowledge of performance marketing with special focus on radio and digital capabilities
• Self-motivated and strategic thinker with a bias towards action while also being a strong team player
• Ability to thrive under pressure and ability to work in a fast-paced environment; Comfort dealing with ambiguity
• Strong partnership and influencing skills
• Comfort working with Senior Management
• Ability to uncover new opportunities to acquire customers efficiently and on a scale through well-developed relationships with core channel partners and media agencies

Preferred Skills:

• Experience with radio and digital advertising
• Familiarity with CRM software
• Bilingual or multilingual skills

ASSUMPTION: Candidates with relevant sales experience and a strong understanding of digital and radio advertising will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $65,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in Raleigh, NC)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on company products and services

Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with 2-5 years of experience in Raleigh, NC. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 201-500 employees (Mid-sized company with a structured hierarchy and established processes)

Founded: 1968 (Over 50 years of experience in the broadcast media industry)

Company Description:

• Curtis Media Group owns 57 AM and FM radio signals across North Carolina
• Operates several networks, including the North Carolina News Network, Triangle Traffic Network, and Southern Farm Network
• Owns the ACC Sports Journal, ACCSports.com, and the David Glenn Radio Network
• Partners with Inner Banks Media and the Foothills Radio Group to operate additional North Carolina radio stations

Company Specialties:

• Radio and digital advertising
• Broadcast media production and distribution
• News, weather, and sports information distribution
• Event planning and management

Company Website: http://www.curtismedia.com

ASSUMPTION: Curtis Media Group is a well-established company with a strong presence in the broadcast media industry. They offer a range of products and services, allowing for diverse career opportunities within the organization.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: Reports directly to the VP of Sales, with close collaboration with the Digital Coordinator, Digital Team Leader, and Executive VP of radio stations

Work Arrangement: Full-time, on-site position with a hybrid work arrangement available for the right candidate

Growth Opportunities:

• Advancement to a Senior Marketing Specialist or Marketing Manager role
• Expansion into other areas of the business, such as network management or event planning
• Potential relocation to other Curtis Media Group markets

ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and established organization.

🌍 Location & Work Environment

Office Type: Corporate office environment with a professional dress code

Office Location(s): 3012 Highwoods Blvd., Raleigh, North Carolina 27604, US

Geographic Context:

• Raleigh is the capital of North Carolina and the second-largest city in the state
• Known for its mild climate, vibrant arts scene, and growing tech industry
• Offers a variety of housing options and a lower cost of living compared to other major East Coast cities

Work Schedule: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break), with the possibility of flexible hours for the right candidate

ASSUMPTION: Raleigh offers a high quality of life with a mix of urban and suburban environments, making it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Hiring Manager
• In-person or virtual interview with the Hiring Manager and a member of the Marketing Team
• Final interview with the VP of Sales and a member of the Executive Team
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Sales skills and experience
• Knowledge of digital and radio advertising
• Project management and organizational skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your sales experience and relevant skills
• Prepare examples of successful sales campaigns or projects you've managed
• Research Curtis Media Group and be prepared to discuss their products, services, and company culture
• Practice your presentation skills and be ready to demonstrate your ability to communicate effectively with clients
• Follow up with the Hiring Manager after your interview to express your interest in the role

ATS Keywords: Marketing Specialist, Digital Marketing, Radio Advertising, Sales, Account Management, Project Management, Client Relationships, Campaign Execution, Performance Marketing

ASSUMPTION: Curtis Media Group uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Advertising platforms (e.g., Google Ads, Facebook Ads, Radio Advertising platforms)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role. Candidates should be comfortable learning and utilizing new software as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all aspects of our business
• Excellence: Striving for outstanding performance and continuous improvement
• Collaboration: Working together to achieve common goals and drive success
• Innovation: Embracing change and fostering a culture of creativity and innovation
• Accountability: Taking responsibility for our actions and delivering on our commitments

Work Style:

• Fast-paced and dynamic environment
• Strong focus on teamwork and collaboration
• Results-driven and goal-oriented culture
• Opportunities for professional growth and development
• Friendly and supportive work environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with Senior Management and collaborating with cross-functional teams?
• Do you have a strong sales drive and the ability to manage multiple projects simultaneously?
• Are you comfortable presenting to and interacting directly with clients?
• Do you share Curtis Media Group's commitment to integrity, excellence, collaboration, innovation, and accountability?

ASSUMPTION: Curtis Media Group values candidates who are motivated, results-driven, and committed to their company values. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, dynamic environment
• Dealing with ambiguity and changing priorities
• Building and maintaining strong client relationships
• Meeting revenue goals and expectations

ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to thrive under pressure. Candidates should be comfortable working in a fast-paced environment and managing multiple projects simultaneously.

📈 Similar Roles Comparison

• Marketing Specialist vs. Marketing Coordinator: A Marketing Specialist role typically requires more experience and offers higher compensation, as well as more strategic and leadership responsibilities compared to a Marketing Coordinator role.
• Broadcast Media vs. Digital Media: This role focuses on both broadcast (radio) and digital advertising, offering a unique blend of skills and experience compared to roles focused solely on one medium.
• Sales vs. Marketing: While this role has a strong sales component, it is primarily focused on marketing campaigns and client relationships, rather than direct sales or business development.

ASSUMPTION: This role offers a unique blend of marketing and sales experience, with a focus on both broadcast and digital advertising. Candidates with relevant experience in these areas will be most competitive for this position.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign for a new product launch, including digital and radio advertising, social media promotion, and event planning
• Managing a rebranding project for an existing client, including updates to their logo, website, and advertising materials
• Conducting market research and analysis to identify new opportunities for client growth and expansion

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and execution to client management and relationship building.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the company in the next 1-2 years, and how does this role contribute to addressing them?
• How does this role collaborate with other departments, such as Sales, Digital, and Radio teams?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and helps you better understand the company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales experience and relevant skills
• Prepare examples of successful sales campaigns or projects you've managed
• Research Curtis Media Group and be prepared to discuss their products, services, and company culture
• Practice your presentation skills and be ready to demonstrate your ability to communicate effectively with clients
• Follow up with the Hiring Manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.