Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Cushman & Wakefield

🔹 Location: Houston, Texas, USA (Remote)

🔹 Job Type: Full-Time

🔹 Category: Real Estate

🔹 Date Posted: April 25, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Hybrid (On-site and Remote)

🚀 Job Overview

Key aspects of this role include:

• Serving as the day-to-day point of contact for property marketing projects
• Collaborating with cross-functional teams to develop and execute marketing strategies
• Managing project workflows and ensuring timely communication with stakeholders
• Providing marketing expertise and recommendations to Brokerage Teams and clients
• Delivering high-quality marketing materials and campaign results

ASSUMPTION: This role requires strong project management, communication, and creative skills. The ideal candidate will have experience in real estate, architecture, or commercial construction marketing.

📋 Key Responsibilities

✅ Serve as the day-to-day point of contact for property marketing projects

✅ Lead calls and meetings with the Brokerage Team as required

✅ Establish and communicate project schedules to all project participants

✅ Work with Brokerage Teams and property marketing teams to develop comprehensive project and brand strategies

✅ Manage project workflows day-to-day to ensure efficient and effective production schedules

✅ Communicate project updates to Brokerage Teams through status calls or other channels

✅ On a case-by-case basis, serve in a client-facing role in planning and project status meetings

✅ Ensure feedback and edits are incorporated into drafts, making ad hoc revisions to marketing collateral as necessary

✅ Ensure final on-time delivery of all project assets and deliverables

✅ Maintain project databases, tracking tools, and project delivery and management tools

✅ Provide campaign reporting metrics to the Brokerage Team and ownership and recommend improvements to enhance performance

✅ Become effective and fluent in Cushman & Wakefield’s CRM, helping to connect data to improve marketing efforts and generate more leads and revenue

✅ Develop strong ties to colleagues in similar roles for effective sharing and collaboration

✅ Develop critical understanding of the real estate market, tenant target groups and personas, ever-changing real estate space usage and needs, and Cushman & Wakefield’s Investor Client community

✅ Gain a keen understanding of how target audiences for properties for lease or sale consume marketing and present ideas to enhance engagement

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 3-4+ years of marketing experience, preferably in real estate, architecture, or commercial construction

Required Skills:

• Project management
• Creative oversight
• Excellent written, oral communication skills, and problem-solving skills
• Proven ability to work across different audiences, personalities, and experience levels
• Strong relationship management skills and ability to successfully partner with both internal and external stakeholders and project participants
• Self-motivated but works well in a group environment

Preferred Skills:

• Familiarity with the Adobe Creative Suite
• Familiarity with a project management tool

ASSUMPTION: Candidates with real estate or related industry experience will have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for an Intermediate Marketing Specialist in Houston, TX)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: Salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 10,001+ employees (Enterprise-level)

Founded: 1917 (Over 100 years of experience)

Company Description:

• Cushman & Wakefield is a global leader in commercial real estate services, providing a full range of services to clients worldwide
• The company offers services such as agency leasing, global occupier services, asset services, investment management, capital markets, project & development services, facility services, tenant representation, and valuation & advisory
• Cushman & Wakefield is committed to driving the real estate industry forward and never settling for the status quo

Company Specialties:

• Agency leasing
• Global occupier services
• Asset services
• Investment management
• Capital markets
• Project & development services
• Facility services
• Tenant representation
• Valuation & advisory

Company Website: http://www.cushmanwakefield.com

ASSUMPTION: Working for a large, established company like Cushman & Wakefield offers opportunities for career growth and development within a well-resourced and experienced organization.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: Reports directly to the Property Marketing COE Team Lead

Work Arrangement: Hybrid (On-site and Remote) with flexible hours

Growth Opportunities:

• Advancement within the Property Marketing COE team
• Expansion into other areas of Cushman & Wakefield’s service offerings
• Career progression into management or leadership roles

ASSUMPTION: This role provides opportunities for career growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Hybrid (On-site and Remote)

Office Location(s): Houston, Texas, USA (with remote work options)

Geographic Context:

• Houston is the fourth most populous city in the United States and a major hub for the energy industry
• The city offers a diverse range of cultural, entertainment, and recreational opportunities
• Houston has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options available

ASSUMPTION: Working in a hybrid environment allows for a balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Property Marketing COE Team Lead and other team members
• Final interview with the hiring manager or a panel of stakeholders
• Background check and reference check

Key Assessment Areas:

• Project management skills
• Communication and interpersonal skills
• Creativity and strategic thinking
• Industry knowledge and real estate market understanding

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the real estate industry and Cushman & Wakefield’s services
• Prepare examples of successful marketing campaigns or projects you’ve managed in the past
• Be ready to discuss your availability for on-site work in Houston, TX

ATS Keywords: Marketing Specialist, Property Marketing, Project Management, Real Estate, Adobe Creative Suite, CRM, Brand Strategy, Campaign Reporting

ASSUMPTION: Tailoring your application to the specific role and company will increase your chances of success in the interview process.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Project management tools (e.g., Asana, Trello, Jira)
• CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with the Adobe Creative Suite and project management tools is preferred but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Client Focus
• Expertise
• Innovation
• Collaboration
• Inclusion

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality outcomes
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you able to manage multiple projects simultaneously and meet tight deadlines?
• Do you have strong communication and interpersonal skills, with the ability to work effectively with diverse teams and stakeholders?
• Are you open to learning and adapting to new tools and technologies?

ASSUMPTION: Cushman & Wakefield values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

• Managing multiple projects simultaneously in a fast-paced environment
• Balancing on-site and remote work responsibilities
• Adapting to a large, global organization with diverse teams and stakeholders
• Developing a deep understanding of the real estate industry and market trends

ASSUMPTION: Addressing these challenges requires strong organizational skills, adaptability, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• Marketing Coordinator: Focuses on day-to-day marketing tasks and may have less responsibility for project management and strategic decision-making
• Senior Marketing Manager: Oversees a team of marketing professionals and is responsible for developing and executing high-level marketing strategies
• Marketing Specialist (Real Estate): Specializes in marketing properties for lease or sale, with a focus on understanding target audiences and market trends

ASSUMPTION: Understanding the differences between related roles can help candidates identify the best fit for their career goals and skill sets.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign for a new office building, including branding, collateral materials, and digital marketing strategies
• Managing the rebranding of an existing property, including updating marketing materials, website, and social media presence
• Conducting market research and analysis to identify target audiences and develop tailored marketing strategies for a portfolio of properties

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Specialist role at Cushman & Wakefield.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does this role fit into the broader organization, and what opportunities are there for growth and development?
• What are the key priorities for the first 30, 60, and 90 days in this role?
• How does Cushman & Wakefield support work-life balance for its employees?
• What are the most important qualities and skills for success in this role, and how can I demonstrate them throughout the interview process?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://cw.wd1.myworkdayjobs.com/External/job/Houston-Texas-USA/Marketing-Specialist_R270636
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on project management, communication, and creativity
• Prepare examples of successful marketing campaigns or projects you’ve managed in the past, with an emphasis on real estate or related industries
• Be ready to discuss your availability for on-site work in Houston, TX, and your flexibility with remote work arrangements
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.