📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Alphabe Insight Inc
🔹 Location: Miami, Florida, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and managing marketing strategies across various platforms
- Conducting market research to identify new opportunities and trends
- Collaborating with cross-functional teams to align branding and messaging
- Monitoring and analyzing campaign performance, providing actionable insights
- Creating promotional materials, presentations, and reports
- Assisting in planning and executing events, product launches, and promotions
- Maintaining and updating marketing documentation and content databases
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving results through strategic marketing campaigns.
📋 Key Responsibilities
✅ Develop, implement, and manage marketing strategies across various platforms
✅ Conduct market research to identify new opportunities and trends
✅ Collaborate with cross-functional teams to align branding and messaging
✅ Monitor and analyze campaign performance, providing actionable insights
✅ Prepare promotional materials, presentations, and reports
✅ Assist in planning and executing events, product launches, and promotions
✅ Maintain and update marketing documentation and content databases
ASSUMPTION: The ideal candidate will have a strong understanding of market research methods, data analysis, and excellent communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Experience: 2+ years of proven experience in a marketing role
Required Skills:
- Strong understanding of market research methods and data analysis
- Excellent written and verbal communication skills
- Proficiency in Microsoft Office and marketing tools (e.g., Google Analytics, CRM software)
- Ability to manage multiple projects and deadlines effectively
- Detail-oriented with strong organizational skills
Preferred Skills:
- Experience with event planning and execution
- Fluency in a second language
ASSUMPTION: Candidates with experience in a similar role or industry will have an advantage in this position.
💰 Compensation & Benefits
Salary Range: $66,000 - $71,000 annually
Benefits:
- Opportunities for professional growth and advancement
- Comprehensive health, dental, and vision insurance
- Paid time off and holidays
- Ongoing training and development programs
- Supportive and collaborative work environment
Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Specialist role in the Miami area with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Advertising
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand specializes in public relations, branding, and marketing services
- The company aims to disrupt the status quo and redefine storytelling in the PR and branding industry
- Signal Tru Brand focuses on authenticity, creativity, and strategic thinking to captivate audiences and help brands stand out
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: Signal Tru Brand's focus on innovation and creativity may result in a fast-paced, dynamic work environment.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with the possibility of occasional remote work
Growth Opportunities:
- Potential career progression to Senior Marketing Specialist or Marketing Manager roles
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Chances to collaborate with and learn from experienced professionals in the industry
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing field.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Miami offers a diverse cultural scene, vibrant nightlife, and beautiful beaches
- The cost of living in Miami is relatively high compared to other cities in the United States
- Miami has a subtropical climate, with hot, humid summers and warm, mild winters
Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment at Signal Tru Brand may be fast-paced and dynamic, with a focus on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Marketing knowledge and skills
- Problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've worked on or ideas for improving existing campaigns
- Research Signal Tru Brand's company culture and be prepared to discuss how your values align with theirs
ATS Keywords: Marketing Specialist, Marketing Strategies, Market Research, Campaign Performance, Promotional Materials, Event Planning, Marketing Tools, Google Analytics, CRM Software
ASSUMPTION: The application process at Signal Tru Brand may be competitive, with a focus on finding candidates who are a strong cultural fit for the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: Proficiency in these tools is required for this role, and candidates should be prepared to demonstrate their experience with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Creativity
- Authenticity
- Collaboration
- Results-driven
Work Style:
- Fast-paced and dynamic
- Creative and innovative
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, creative environment?
- Are you comfortable working collaboratively and taking feedback from team members?
- Do you have a strong desire to learn and grow professionally?
- Are you results-driven and focused on continuous improvement?
ASSUMPTION: Candidates who are a strong cultural fit for Signal Tru Brand will be highly motivated, creative, and results-driven, with a passion for marketing and a desire to learn and grow professionally.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the fast-paced, dynamic work environment
- Adapting to changes in marketing strategies and priorities
- Meeting and exceeding client expectations
ASSUMPTION: These challenges can be overcome by strong organizational skills, effective time management, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Marketing Specialist vs. Marketing Coordinator: A Marketing Specialist role typically requires more strategic thinking and campaign management experience than a Marketing Coordinator role, which may focus more on day-to-day tasks and administrative duties
- Marketing Specialist vs. Marketing Manager: A Marketing Manager role involves overseeing a team of marketing professionals and may require more experience in leadership, budget management, and strategic planning than a Marketing Specialist role
- Marketing Specialist vs. Marketing Analyst: A Marketing Analyst role focuses more on data analysis and market research, while a Marketing Specialist role involves a broader range of marketing activities, including campaign management, promotional materials, and event planning
ASSUMPTION: The Marketing Specialist role at Signal Tru Brand offers a unique blend of strategic, creative, and analytical responsibilities, making it an attractive opportunity for candidates with a diverse skill set in marketing.
📝 Sample Projects
- Developing and executing a social media marketing campaign to increase brand awareness and engagement
- Conducting market research to identify new opportunities for a client's product launch
- Creating promotional materials, such as brochures, flyers, and email campaigns, to support a marketing campaign
- Assisting in planning and executing a client's product launch event, including logistics, vendor management, and on-site support
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Specialist role at Signal Tru Brand.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role support the company's overall marketing strategy and goals?
- What opportunities are there for professional growth and development within the marketing department?
- How does the company support work-life balance for its employees?
- Can you provide an example of a successful marketing campaign that the company has executed, and what role did this position play in its success?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've worked on or ideas for improving existing campaigns
- Research Signal Tru Brand's company culture and be prepared to discuss how your values align with theirs
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
