Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Travel + Leisure Co.

🔹 Location: Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies across various platforms
• Creating marketing collateral, including EDMs, website content, and print materials
• Implementing SEO strategies to improve website visibility
• Tracking and analyzing marketing program impact on business performance
• Collaborating with business units to drive marketing strategies and business plans

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on digital marketing and branding. The ideal candidate will have experience in a similar role and be comfortable working in a matrix organization.

📋 Key Responsibilities

✅ Supporting the development and execution of marketing strategies through various platforms, including the website, mobile app, social media, and collaterals

✅ Developing overall concept, design, and delivery of Owner Marketing operational, ad hoc, and brand campaign collaterals

✅ Supporting projects for website and mobile app maintenance and improvement

✅ Implementing content audits for the website to ensure accuracy and best practices are implemented

✅ Developing social strategy for Club Facebook and IG accounts, creating content, scheduling, and posting

✅ Copywriting for owned platforms and owner communications

✅ Tracking and analysis of marketing programs and its impact to business

✅ Ensuring brand guidelines are met with attention to detail

✅ Developing and executing innovative programs and strategies through collaboration with business units in the field to support marketing strategy and drive business plans

✅ Establishing and maintaining positive working relationships with the Business Units

✅ Carrying out other administrative functions as required, including periodical and ad hoc reports, including month-end and KPI reporting

✅ Displaying innovation through inspiring, creating, and improving processes and products

✅ Ensuring that all reasonable directions given with regards to health and safety are followed, to not willfully place at risk the health and safety of yourself or any person in the workplace and to not willfully or recklessly interfere with or misuse anything provided for health and safety

✅ Displaying a Count On Me! service to all internal and external parties

✅ Showing integrity in all aspects of the position by doing the right thing, taking responsibility, and delivering on the promise

✅ Ensuring effective communication and mutual respect of peers and managers. Supporting others within the team and empowering each other wherever possible

ASSUMPTION: This role requires a high level of autonomy, strong decision-making skills, and the ability to work effectively in a fast-paced environment under pressure.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or a related field

Experience: 3 to 5 years of solid marketing experience

Required Skills:

• Creative thinker with excellent written and spoken communication skills
• Strong knowledge in branding, digital marketing, and well-versed in website and marketing tools such as WordPress, Elementor, HubSpot, Google Analytics, Semrush, Meta, and Google ads, etc. Knowledge in SEO is a plus
• Strong decision-making skills and the ability to work effectively in a matrix organization
• Sound analysis, research evaluation, and advisory skills, combined with creative problem-solving skills and conceptual skills for developing successful solutions and making recommendations
• High level time-management, communication, facilitation, consultation, and negotiation skills and the ability to build effective relationships with key staff at all levels
• Must be highly motivated and proactive
• A strong eye for detail and accuracy with a good concept of the overall bigger scope
• Ability to work autonomously in a fast-paced environment, under pressure, and cope with stressful circumstances

Preferred Skills:

• Experience in the hospitality industry
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, experience in the hospitality industry and fluency in multiple languages could be beneficial for this role, given the company's global presence and customer base.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Specialist role in the Philippines with 3-5 years of experience, the estimated salary range is PHP 45,000 - PHP 65,000 per month. This range may vary depending on the candidate's skills, experience, and the company's internal salary structure.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on travel and accommodations
• Professional development opportunities

Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the company's internal salary structure and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Travel + Leisure Co. operates in the hospitality industry, offering vacation ownership and travel membership services. The company has a global presence with resorts, travel clubs, and lifestyle travel brands across the world.

Company Size: With over 14,000 employees, Travel + Leisure Co. is a large organization that offers numerous opportunities for career growth and development.

Founded: Travel + Leisure Co. was founded in 1972 and has since grown into a leading vacation ownership and travel membership company.

Company Description:

• Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands
• The company’s extensive Vacation Ownership portfolio includes trusted and iconic vacation club brands with a combined 270+ resorts worldwide, offering quality, flexibility, and value to more than 800,000 timeshare owners
• Through its Travel and Membership business line, the company unlocks even more travel inspiration and opportunities via its signature subscription travel club, Travel + Leisure GO, and pioneering timeshare exchange network, RCI

Company Specialties:

• Vacation ownership
• Travel membership
• Hospitality services
• Lifestyle travel

Company Website: www.travelandleisureco.com

ASSUMPTION: Travel + Leisure Co. is a well-established company in the hospitality industry with a strong global presence and a diverse portfolio of brands.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 3-5 years of experience in marketing, branding, and digital marketing.

Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with various business units within the organization.

Work Arrangement: This is an on-site position based in the Philippines, with standard office hours from Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required as needed.

Growth Opportunities:

• Progression to a senior marketing role within the organization
• Expanding responsibilities and leading marketing projects or teams
• Gaining experience in a global hospitality company with diverse brands and services

ASSUMPTION: This role offers opportunities for career growth and development within the organization, given the company's size and diverse portfolio of brands.

🌍 Location & Work Environment

Office Type: Corporate office environment with a professional and collaborative work culture.

Office Location(s): Philippines

Geographic Context:

• The Philippines is an archipelagic country in Southeast Asia, with a tropical marine climate and diverse cultural influences
• The office is located in a bustling business district, offering easy access to public transportation, shopping, and dining options
• The Philippines is known for its vibrant culture, friendly people, and beautiful landscapes, providing ample opportunities for leisure and travel

Work Schedule: Standard office hours from Monday to Friday, 9:00 AM to 6:00 PM, with the possibility of overtime as needed.

ASSUMPTION: The office environment is professional and collaborative, with opportunities for socializing and networking with colleagues.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team or other stakeholders

Key Assessment Areas:

• Marketing and digital marketing skills
• Creativity and problem-solving abilities
• Communication and interpersonal skills
• Adaptability and cultural fit

Application Tips:

• Highlight relevant marketing and digital marketing experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the company's mission
• Prepare examples of your marketing campaigns, content, or projects to showcase your skills and achievements

ATS Keywords: Marketing, Branding, Digital Marketing, SEO, Social Media, Content Creation, Project Management, Analytical Skills, Problem Solving, Time Management, Communication Skills, Relationship Building, Creativity, Attention to Detail

ASSUMPTION: The application process may vary depending on the company's current hiring practices and the specific needs of the role. Applicants should be prepared to demonstrate their skills and experience throughout the interview process.

🛠️ Tools & Technologies

• WordPress
• Elementor
• HubSpot
• Google Analytics
• Semrush
• Meta and Google ads

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's internal systems.

👔 Cultural Fit Considerations

Company Values:

• Putting the world on vacation
• Innovation and growth
• Hospitality and responsible tourism

Work Style:

• Collaborative and team-oriented
• Innovative and creative
• Results-driven and accountable

Self-Assessment Questions:

• Do you have a passion for travel and hospitality?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you thrive in a role that requires both creativity and analytical skills?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Travel + Leisure Co.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to a matrix organization structure and collaborating with various business units
• Ensuring brand consistency across various platforms and channels
• Keeping up with industry trends and best practices in digital marketing

ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Marketing Specialist vs. Marketing Coordinator: A Marketing Specialist role typically requires more experience and a broader range of skills, including strategic planning and project management, while a Marketing Coordinator role focuses more on tactical execution and administrative tasks
• Marketing Specialist vs. Marketing Manager: A Marketing Manager role involves overseeing a team of marketing professionals and developing marketing strategies, while a Marketing Specialist role focuses on executing marketing campaigns and projects
• Career path: Marketing Specialist → Senior Marketing Specialist → Marketing Manager → Director of Marketing → Vice President of Marketing

ASSUMPTION: Applicants should consider their career goals and aspirations when comparing this role to similar positions in the marketing field.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new resort opening
• Conducting a content audit of the company's website and implementing SEO best practices to improve organic traffic
• Creating and distributing a quarterly digital magazine featuring customer testimonials, travel inspiration, and company news

ASSUMPTION: These sample projects are intended to illustrate the types of marketing initiatives and campaigns that a Marketing Specialist might be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its marketing employees?
• What are the most significant challenges facing the marketing department in the next 12 months, and how can this role contribute to addressing them?
• How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for collaboration with other departments or business units within the company?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company's marketing priorities and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant marketing and digital marketing experience and skills
• Prepare examples of your marketing campaigns, content, or projects to showcase your skills and achievements during the interview process
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.