Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: Lynches River Electric Cooperative

🔹 Location: Pageland, South Carolina, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing integrated marketing campaigns to promote services and initiatives.
• Creating engaging content for various platforms, including social media, email, and print materials.
• Analyzing campaign performance and providing actionable insights to improve future marketing efforts.
• Collaborating with cross-functional teams to ensure marketing messages align with the cooperative’s mission.
• Staying up-to-date with industry trends and incorporating best practices into marketing strategies.

ASSUMPTION: This role requires a strong understanding of digital marketing trends and a creative mindset to effectively engage with the cooperative's audience and promote its services.

📋 Key Responsibilities

✅ Develop and implement integrated marketing campaigns to promote Lynches River Electric Cooperative’s services and initiatives.

✅ Create engaging content for social media, email newsletters, and promotional materials.

✅ Analyze campaign performance and provide actionable insights to improve future marketing efforts.

✅ Collaborate with team members to manage community events and outreach programs that enhance community relationships.

✅ Monitor industry trends and incorporate best practices to stay ahead of the competition.

✅ Serve as a liaison with external vendors and service providers for marketing projects.

✅ Ensure all marketing materials are compliant with the cooperative’s branding and messaging guidelines.

ASSUMPTION: The Marketing Specialist will be expected to manage multiple projects simultaneously and work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 3+ years of experience in marketing, preferably in a utility or cooperative environment.

Required Skills:

• Strong proficiency in digital marketing and social media management.
• Excellent copywriting and editorial skills.
• Experience with analytics tools to measure campaign success.
• Strong project management skills.
• A creative mindset with a passion for community service and stakeholder engagement.

Preferred Skills:

• Experience with marketing automation tools.
• Fluency in Spanish (for targeted marketing campaigns).

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and fluency in Spanish may be beneficial for this role, given the cooperative's focus on community engagement and potential Spanish-speaking members.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Marketing Specialist with 3-5 years of experience in the utility sector)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Training & Development
• Work From Home
• Wellness Resources

Working Hours: Full-time, with flexible hours to accommodate marketing campaign deadlines and community events.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with the required experience level in the utility sector. Actual compensation may vary based on the candidate's qualifications and the cooperative's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Utilities. Lynches River Electric Cooperative is a non-profit electric cooperative that provides electricity to rural areas in South Carolina.

Company Size: 51-200 employees. As a mid-sized company, Lynches River Electric Cooperative offers a supportive work environment with opportunities for growth and collaboration.

Founded: 1939. Lynches River Electric Cooperative was organized to provide electricity to citizens in rural areas where electric energy was not currently available.

Company Description:

• Lynches River Electric Cooperative is committed to providing reliable electric energy and services to its members.
• The cooperative serves Chesterfield, Kershaw, and Lancaster counties, with over 20,000 consumers.
• Lynches River Electric Cooperative is the 13th largest electric co-op in South Carolina.

Company Specialties:

• Electric utility services
• Community engagement and outreach
• Reliable and affordable energy solutions

Company Website: http://www.lynchesriver.com

ASSUMPTION: Lynches River Electric Cooperative is a mission-driven organization focused on providing essential services to its members and strengthening its connection with the communities it serves.

📊 Role Analysis

Career Level: Mid-level. The Marketing Specialist role requires a balance of strategic planning and tactical execution, with opportunities for growth and leadership development.

Reporting Structure: The Marketing Specialist will report directly to the Manager of Marketing and Member Services and collaborate with various departments, including Operations, Member Services, and IT.

Work Arrangement: Remote OK. While the cooperative is based in Pageland, South Carolina, the Marketing Specialist position is open to remote candidates, allowing for greater flexibility and work-life balance.

Growth Opportunities:

• Expanding marketing efforts to include targeted advertising and content marketing.
• Developing and implementing a marketing automation strategy to improve campaign efficiency and effectiveness.
• Collaborating with cross-functional teams to identify new opportunities for member engagement and service innovation.

ASSUMPTION: The Marketing Specialist role offers opportunities for professional growth and development, as the cooperative continues to expand its marketing efforts and explore new ways to engage with its members.

🌍 Location & Work Environment

Office Type: Remote-friendly. Lynches River Electric Cooperative offers a remote-friendly work environment, with the option to work from home or on-site at the cooperative's headquarters in Pageland, South Carolina.

Office Location(s): 707 S. Arant St., Pageland, South Carolina 29728, US

Geographic Context:

• Pageland, South Carolina, is a small town with a population of approximately 2,500 people.
• The area offers a low cost of living, with affordable housing and a tight-knit community.
• Pageland is located near the North Carolina border, providing easy access to larger cities and cultural attractions.

Work Schedule: Full-time, with flexible hours to accommodate marketing campaign deadlines and community events. The Marketing Specialist may be required to work evenings and weekends as needed.

ASSUMPTION: The remote-friendly work environment offered by Lynches River Electric Cooperative allows for greater flexibility and work-life balance, while still providing opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the Manager of Marketing and Member Services
• Final interview with the Executive Vice President and CEO
• Background check and reference check (if applicable)

Key Assessment Areas:

• Digital marketing skills and experience
• Campaign development and execution
• Project management and organizational skills
• Creativity and problem-solving abilities
• Alignment with the cooperative's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills.
• Provide specific examples of marketing campaigns you've developed and executed, including their outcomes and impact.
• Demonstrate your understanding of the utility industry and the cooperative business model.
• Showcase your ability to work effectively in a remote or hybrid work environment.

ATS Keywords: Marketing Specialist, Digital Marketing, Social Media Management, Campaign Development, Project Management, Analytics, Community Engagement, Content Creation

ASSUMPTION: Lynches River Electric Cooperative uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help ensure your application is seen by the hiring manager.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Analytics tools (e.g., Google Analytics, social media analytics)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The Marketing Specialist should be proficient in using various marketing tools and technologies to effectively manage campaigns and analyze performance.

👔 Cultural Fit Considerations

Company Values:

• Member-focused
• Integrity
• Safety
• Teamwork
• Innovation

Work Style:

• Collaborative
• Adaptable
• Results-driven
• detail-oriented
• Creative

Self-Assessment Questions:

• Do you have a strong commitment to member service and community engagement?
• Are you able to work effectively in a remote or hybrid work environment?
• Do you thrive in a fast-paced, collaborative environment with a focus on results?

ASSUMPTION: Lynches River Electric Cooperative values candidates who are passionate about member service, adaptable, and results-driven, with a strong commitment to the cooperative's mission and values.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, with tight deadlines and competing priorities.
• Balancing the need for creativity and innovation with the cooperative's branding and messaging guidelines.
• Effectively engaging with a diverse audience, including members with varying levels of tech-savviness and digital access.
• Adapting to changes in the utility industry and regulatory environment, which may impact marketing strategies and tactics.

ASSUMPTION: The Marketing Specialist role may present unique challenges, but with strong project management skills, adaptability, and a commitment to member service, these challenges can be effectively navigated.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Marketing Specialist position at Lynches River Electric Cooperative requires a strong understanding of the utility industry and cooperative business model.
• Compared to marketing roles in other industries, this position may have a greater emphasis on community engagement and member education.
• Career progression in the cooperative sector may differ from traditional corporate environments, with opportunities for growth and leadership development focused on member service and community impact.

ASSUMPTION: While the Marketing Specialist role at Lynches River Electric Cooperative shares similarities with marketing positions in other industries, the unique context of the utility sector and cooperative business model requires a specific set of skills and knowledge.

📝 Sample Projects

• Developing and executing a social media campaign to promote energy efficiency programs and resources.
• Creating targeted email marketing content to educate members about rate changes and new service offerings.
• Managing a community event, such as an energy fair or member appreciation day, to enhance community relationships and promote cooperative services.

ASSUMPTION: The Marketing Specialist will be responsible for developing and executing a wide range of marketing projects, tailored to the cooperative's unique needs and member base.

❓ Key Questions to Ask During Interview

• How does the cooperative measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
• What opportunities are there for professional growth and development within the cooperative?
• How does the cooperative support its employees in working effectively in a remote or hybrid work environment?
• What are the biggest challenges facing the cooperative's marketing efforts, and how can I help address them?
• How does the cooperative engage with its members to ensure that marketing messages are relevant and effective?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to the cooperative's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills.
• Prepare examples of marketing campaigns you've developed and executed, including their outcomes and impact.
• Demonstrate your understanding of the utility industry and the cooperative business model.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.