📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Sobeys
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Corporate Office Careers
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Assisting in the development and execution of integrated marketing plans for Voila
- Collaborating with cross-functional teams to bring marketing strategies to life
- Managing advertising adaptations and content production for the Alberta market
- Acting as a brand champion and guardian for marketing activations
- Planning and executing omnichannel marketing campaigns
ASSUMPTION: This role requires a strong understanding of e-commerce and digital marketing, as well as excellent organizational and communication skills.
📋 Key Responsibilities
✅ Understand the brand strategy and act as a brand champion through marketing activations
✅ Collaborate with the Marketing Manager and participate in the annual planning of the strategic marketing plan
✅ Manage the advertising adaptation of key elements of the Voila brand and the production of content for the Alberta market
✅ Plan and execute Marketing campaigns (omnichannel) with other stakeholders to meet performance goals
✅ Engage internal cross-functional partners and external agency partners to activate programs
✅ Assist with management of experiential, partnership, and sponsorship programs
✅ Develop and manage promotional and marketing plan project work streams
✅ Work closely with Customer Insights and external partners to conduct pre/post-campaign reporting and analysis
✅ Collaborate with the national marketing team to ensure synergy between Voila and Safeway brands
ASSUMPTION: This role involves managing multiple complex projects simultaneously and requires strong stress management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 4-5 years of relevant work experience in brand marketing or advertising
Required Skills:
- Excellent knowledge of e-commerce
- Experience in managing digital marketing programs
- Fluency in web analytics tools (Google Analytics, Salesforce Marketing Cloud)
- Proficient in Microsoft Excel (comfortable doing vlookups)
- Results-oriented, customer-focused, and passionate about food
- Exceptional organizational skills and adaptability to changing environments
- Excellent communication skills
Preferred Skills:
- Experience in the retail or grocery industry
- Fluency in French
ASSUMPTION: While not explicitly stated, proficiency in project management tools and experience with creative brief development may also be beneficial for this role.
💰 Compensation & Benefits
Salary Range: CAD 75,000 - 95,000 per year (based on industry standards for a Marketing Specialist with 5-10 years of experience in Toronto)
Benefits:
- Competitive Benefits Package
- Access to Virtual Health Care Platform and Employee and Family Assistance Program
- Retirement and Savings Plan
- 10% In-store Discount
- Learning and Development Resources
- Parental Leave Top-up
- Paid Vacation and Days-off
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Grocery)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1907 (Over 115 years ago)
Company Description:
- Sobeys is one of only two national grocery retailers in Canada
- Operates under various banners, including Sobeys, Safeway, IGA, Foodland, FreshCo, Price Chopper, Thrifty Foods, and Lawtons Drugs
- Emphasizes food, innovation, and superior customer service
Company Specialties:
- Grocery / Épicerie
- Retail / Commerce de détail
- Distribution / Distribution
- Corporate / Entreprise
- and Pharmacy & Healthcare / Pharmacie
Company Website: http://www.sobeyscareers.com
ASSUMPTION: Sobeys' extensive experience and large size may offer applicants more opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: Reports to the Marketing Manager
Work Arrangement: Hybrid (3 days in-office)
Growth Opportunities:
- Potential advancement to a Marketing Manager or Senior Marketing role
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on diverse brands and campaigns
ASSUMPTION: As a mid-level role in a large enterprise, this position offers ample opportunities for career progression and skill development.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in-office)
Office Location(s): Sobeys Innovation Hub, Toronto
Geographic Context:
- Toronto is the most populous city in Canada and offers a diverse range of cultural, recreational, and employment opportunities
- The city has a humid continental climate, with warm, humid summers and cold, snowy winters
- Toronto is known for its vibrant arts, music, and food scenes
Work Schedule: Monday to Friday, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with HR
- In-person or video interview with the hiring manager
- Final interview with the Marketing Manager
Key Assessment Areas:
- Marketing and advertising expertise
- Understanding of e-commerce and digital marketing
- Project management and organizational skills
- Communication and teamwork abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and advertising experience
- Demonstrate your understanding of e-commerce and digital marketing trends
- Showcase your project management and organizational skills with examples from previous roles
ATS Keywords: Marketing Specialist, Brand Marketing, Advertising, E-commerce, Digital Marketing, Web Analytics, Project Management, Customer Focus, Organizational Skills, Hybrid Work
ASSUMPTION: Sobeys' large size and established HR processes may result in a more structured interview process compared to smaller companies.
🛠️ Tools & Technologies
- Microsoft Excel
- Google Analytics
- Salesforce Marketing Cloud
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific project management tools used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Results-driven
- Adaptable to changing environments
- Strong organizational skills
- Excellent communication and teamwork abilities
Self-Assessment Questions:
- How do you stay organized and manage multiple complex projects simultaneously?
- Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
- How do you ensure that your marketing campaigns align with the overall brand strategy and business objectives?
ASSUMPTION: Sobeys' large size and diverse range of brands may require employees to be adaptable and comfortable working in a dynamic environment.
⚠️ Potential Challenges
- Managing multiple complex projects simultaneously may lead to increased stress and workload
- Working in a large enterprise may result in less direct influence on company-wide decisions and strategies
- The hybrid work arrangement may present communication and collaboration challenges
- Toronto's high cost of living may impact overall compensation and benefits
ASSUMPTION: These challenges are common in mid-level marketing roles within large enterprises and can be mitigated with strong organizational skills, effective communication, and adaptability.
📈 Similar Roles Comparison
- Compared to other Marketing Specialist roles, this position may offer more responsibility and autonomy due to Sobeys' large size and diverse range of brands
- Sobeys' extensive experience in the retail and grocery industry may provide unique insights and opportunities for growth
- Career progression may be more structured and defined within Sobeys compared to smaller companies
ASSUMPTION: While the core responsibilities of this role are similar to other Marketing Specialist positions, the unique context of Sobeys' large size and diverse brands may offer distinct opportunities and challenges.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new Voila-branded product in the Alberta market
- Conducting market research and analysis to inform marketing strategies for the Voila brand
- Managing the advertising adaptation of key Voila brand elements for the Alberta market
ASSUMPTION: These sample projects are based on the core responsibilities outlined in the job description and may vary depending on the specific needs of the company and the brand.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role contribute to the overall marketing strategy and business objectives for the Voila brand?
- What opportunities are there for professional development and growth within this role and the company?
- How does the hybrid work arrangement support work-life balance and collaboration within the team?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and evaluated?
ASSUMPTION: These questions are designed to provide insight into the role's specific requirements, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and advertising experience, as well as your understanding of e-commerce and digital marketing
- Prepare examples of your project management and organizational skills, as well as your ability to manage multiple complex projects simultaneously
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
